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# Snap's Maps + More VR Developments Coming Out of Cannes
- URL: https://tvrev2beta2.ghost.io/3206-2/
- Published: 2017-06-17T18:08:09.000Z
- Updated: 2026-09-03T23:45:39.000Z
- Author: Annie Edwards
- Tags: Augmented Reality, AR, apple, iphone, Virtual Reality (VR), Snapchat, #sqs, #Import 2026-09-03 18:51

As a yellow ghost watched over Cannes, this was a big week for the entertainment biz's biggest disruptor-- you know, that thing your brand is tip-toeing around trying... virtual reality and augmented reality. Here's the skinny on what went down this week:1\. Snap is slaying it -- [Snap Maps](http://www.businessinsider.com/snapchat-snap-maps-feature-shows-where-your-friends-are-2017-6?ref=tvrev2beta2.ghost.io), [Ferris Wheel](https://digiday.com/media/cannes-briefing-snapchats-low-key-approach/?ref=tvrev2beta2.ghost.io), [Spectacles V. 2 may include AR](https://www.cnet.com/news/snaps-next-spectacles-reportedly-quite-different-from-first/?ref=tvrev2beta2.ghost.io) \+ [Spectacles partnership with Royal Caribbean](http://www.marketingdive.com/news/royal-caribbean-takes-spectacles-below-the-waves/445382/?ref=tvrev2beta2.ghost.io)2\. YouTube loves VR -- [LA Studio/original series](http://www.adweek.com/digital/youtubes-new-l-a-studio-will-help-creators-crank-out-vr-videos/?ref=tvrev2beta2.ghost.io) and [360-analytics](http://www.marketingdive.com/news/youtube-heatmaps-give-clearer-view-into-vr-360-degree-video-analytics/445275/?ref=tvrev2beta2.ghost.io)3\. [IKEA](https://www.cnet.com/news/ikea-ar-app-apple-arkit-report/?ref=tvrev2beta2.ghost.io) will be Apple’s AR launch partner4\. [Nokia](https://digiday.com/marketing/known-cellphone-maker-nokia-trying-reinvent-vr-digital-wellness/?ref=tvrev2beta2.ghost.io) using VR to revamp its brand5\. Sony announces [Spider-Man](https://venturebeat.com/2017/06/16/sony-pictures-announces-spider-man-homecoming-vr-experience/?ref=tvrev2beta2.ghost.io) VR experience6\. [Ogilvy](https://digiday.com/sponsored/adcolonybcs-008-ar-is-the-new-qr-lessons-in-interactive-mobile/?ref=tvrev2beta2.ghost.io) says “AR is the new QR” -- branded AR experiences are a popular, standard offering7\. And more...

## 

[**Snapchat's new maps feature shows you where your friends are**](http://www.businessinsider.com/snapchat-snap-maps-feature-shows-where-your-friends-are-2017-6?ref=tvrev2beta2.ghost.io)***Business Insider -- Alex Heath* Takeaway:** Augmented reality just found a practical use case that has a cool factor + high chance of catching fire. Another piece of Snap’s ambitious AR puzzle just came into focus.

**Related:** CNET: [Snap’s next Spectacles reportedly 'quite different' from first](https://www.cnet.com/news/snaps-next-spectacles-reportedly-quite-different-from-first/?ref=tvrev2beta2.ghost.io)MarketingDive: [Royal Caribbean takes Spectacles below the waves](http://www.marketingdive.com/news/royal-caribbean-takes-spectacles-below-the-waves/445382/?ref=tvrev2beta2.ghost.io)Digiday: [Cannes Briefing: Snapchat looms large at Cannes](https://digiday.com/media/cannes-briefing-snapchats-low-key-approach/?ref=tvrev2beta2.ghost.io)

[**YouTube’s New L.A. Studio Will Help Creators Crank Out VR Videos**](http://www.adweek.com/digital/youtubes-new-l-a-studio-will-help-creators-crank-out-vr-videos/?ref=tvrev2beta2.ghost.io)***Adweek -- Lauren Johnson*Takeaway:** LA is at the forefront of VR growth, and Google/YouTube’s investment in three branded VR series with Major League Baseball, Vogue magazine and Discovery Travel is a BFD. **Related:**MarketingDive: [YouTube heatmaps give clearer view into VR, 360-degree video analytics](http://www.marketingdive.com/news/youtube-heatmaps-give-clearer-view-into-vr-360-degree-video-analytics/445275/?ref=tvrev2beta2.ghost.io) [**iPhone's futuristic AR dream starts with Ikea**](https://www.cnet.com/news/ikea-ar-app-apple-arkit-report/?ref=tvrev2beta2.ghost.io)***CNET -- Gordon Gottsegen*Takeaway:** A very practical and global use of AR -- IKEA says, "Augmented reality and virtual reality will be a total game-changer for retail in the same way as the internet… Only this time much faster." [**Known as a cellphone maker, Nokia is trying to reinvent itself through VR and digital wellness**](https://digiday.com/marketing/known-cellphone-maker-nokia-trying-reinvent-vr-digital-wellness/?ref=tvrev2beta2.ghost.io)***Digiday -- Yuyu Chen* Takeaway:** Nokia is aligning with VR as a way to modernize and revamp the brand-- on trend with brands using VR as a marketing stunt, but on a larger scale.**Related:**The Verge: [A new startup from Nokia employees is trying to fix VR's biggest technical problem](https://www.theverge.com/2017/6/19/15820336/nokia-varjo-virtual-reality-headset-microsoft?ref=tvrev2beta2.ghost.io) [**Sony Pictures announces Spider-Man: Homecoming VR experience**](https://venturebeat.com/2017/06/16/sony-pictures-announces-spider-man-homecoming-vr-experience/?ref=tvrev2beta2.ghost.io)***VentureBeat -- Dean Takahashi* Takeaway:** Spider-Man suits up for world domination in VR with Sony Pictures-- superheroes are trendsetters, and coupled with Sony/Marvel, VR is a trend with staying power. [**“AR is the new QR:” Lessons in interactive mobile**](https://digiday.com/sponsored/adcolonybcs-008-ar-is-the-new-qr-lessons-in-interactive-mobile/?ref=tvrev2beta2.ghost.io)***Digiday* Takeaway:** One of advertising’s most-trusted names-- Ogilvy-- is a huge fan of augmented reality-- they’re pushing clients to AR so much that it’s becoming a standard offering. 

**And more...**

[**VR gets closer to reality**](http://money.cnn.com/2017/06/19/technology/business/virtual-reality-varjo-headset/index.html?ref=tvrev2beta2.ghost.io)CNN Money[**Dive Into Dalí Art Like Never Before In This VR Museum**](https://vrscout.com/news/visit-worlds-first-vr-museum-taste-dali/?ref=tvrev2beta2.ghost.io)VR Scout[**From Oculus Rift to Rice Krispies, Go Inside Facebook Beach and Instagram’s Installation at Cannes**](http://www.adweek.com/digital/from-oculus-rift-to-rice-krispies-go-inside-facebook-beach-and-instagrams-living-frame-at-cannes/?ref=tvrev2beta2.ghost.io)Adweek[**Virtual reality audiences stare straight ahead 75% of the time**](https://www.theregister.co.uk/2017/06/19/virtual%5Freality%5Faudiences%5Fstare%5Fstraight%5Fahead%5F75%5Fper%5Fcent%5Fof%5Fthe%5Ftime/?ref=tvrev2beta2.ghost.io)The Register[**Disney Pixar Is Backing Cars 3 With a Live Interactive VR Experience on Twitter and Periscope**](http://www.adweek.com/digital/disney-pixar-cars-3-twitter-periscope-papercraft-derby/?ref=tvrev2beta2.ghost.io)Adweek