> ## Content Index > Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # 72nd Emmy Awards: Quick Viewership and Ad Insights - URL: https://tvrev2beta2.ghost.io/72nd-emmy-awards-quick-viewership-and-ad-insights/ - Published: 2020-09-22T12:35:23.000Z - Updated: 2020-09-22T12:35:23.000Z - Author: Eleanor Semeraro - Tags: Data & Measurement, iSpot, Watchmen, The good place, succession, schitts creek, Emmy Awards, Inscape, #sqs, #Import 2026-09-03 20:26 TV's biggest night looked more than a little different this year — instead of a packed red carpet and a theater filled with celebrities, the event was almost entirely virtual, with Jimmy Kimmel hosting from an empty Staples Center ([well, not empty if you count the cardboard cut outs and Jason Bateman](https://mashable.com/article/emmys-kimmel-cardboard-cutouts/?ref=tvrev2beta2.ghost.io)), and winners giving their speeches virtually. Below, viewership and advertising insights for the evening, including a look at what shows fans of series such as *Schitt's Creek* are also watching and what percent of NFL viewers on Sunday also switched over to watch some of the Emmys. According to [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io), the TV data company with insights from a panel of more than 16 million active and opted-in smart TVs, of all the live, linear minutes watched on Sept. 20, 2.48% of the time was spent on the 72nd Emmy Awards, putting it in second place for percent share duration. (NFL football was No. 1 that day, with 22.66% share duration.) Minute-by-minute viewership for the Emmys was fairly stable throughout the broadcast, although it started to decline slightly after the mid-point, but spiked again at the very end. ![](https://lh6.googleusercontent.com/fK_B-LXOMHT8oZIrTi3dqP6MXP3VbHFM6zPhd6jTBX-MsqFKXYmTT-hiHfcX62GC8hKjZPkhl0OyrWCaYdD1wuOjuE8exBYgyW8gficb1lbdBbTc2YdzGRcrabFWykdz-O9oWo-B) Generally the West Coast had more tune-in but there were notable hotspots in the Northeast and Midwest as well.The top 10 local area markets: Palm Springs; San Francisco-Oak-San Jose; Los Angeles; San Diego; Omaha; Chicago; Philadelphia; Eugene; Monterey-Salinas; Boston (Manchester). ![](https://lh6.googleusercontent.com/kCruap5LjdBi1mdgJBAyCYu-cBIFyCPZLOA4yQp1NGdYOOZOLB7qYK86xcpmtom49uFMWDDOZQFKJUQ199KTL0t4Zx4RWuHDtf4n9eFAVkmUvNpG8wvapt_TLTZPbj8E7VRD86Q7) Inscape looked at some of the notable shows that won or were nominated to see what else those fans are watching. *Schitt’s Creek* and *The Good Place* fans are all about the comedy, while *Succession* and *Watchmen* viewers lean towards drama, news and sports, with a sprinkle of comedy. *(Note: this data only covers linear viewership of these series, not streaming audiences.)* ![](https://lh6.googleusercontent.com/zW-qfeQ_CsUvTAjfoErj6jvRov1raL0TGFWKr2a1tCPB99-Nf-PKpVsWIRp2QHLk5kMbMtsmEftTZu3R4GEHyFCDihMRPwZv7MAI05r1M5EyyZkSDu_mJs_BG1PoGqZ069oMsTfK) ![](https://lh3.googleusercontent.com/kve6iWGyDmC4T-FXs7gahs2nGSX0PXXlbTY7dyky2Tl7m8KDcVlpGOFRKLMrF__frfXCV_U9sc3alDlhPgAR-_qzrbByy_ZT0zHKR19ofoq90_F7V7648lRlvXHykivkRBvj0YY3) ![](https://lh3.googleusercontent.com/Voa_YcOBs-SNZgOzVpbwCQuwcY0ERdY9IxFOxjEytcRyqg2INh73gLUA-UpTLQiCmQYnx46hbrkSrm2jk1LEryn0PHGAW2uH1IzlbLwYtuuJ0VgSWFNLDDuvXoqjkYnZ7qdMM67g) ![](https://lh4.googleusercontent.com/CAUrlqLX_1tr9AK01ekcBtzQSBy5JFWdOs-683H2QYNs9X-KfX8yCl8-uJY7UBCqyqFfDi409orYxY5zG98V-wTIdq3DDUMz37td3fKDxCLtEJevkl2FFLIv0maWK66E4Ime6cMb) **Did NFL Fans Watch Any of the Emmys?** Looking at viewership crossover between the Emmys and NFL football games on Sept. 20, 44% of the Emmys viewers tuned into at least two minutes of NFL football, but only 8.8% of NFL football viewers watched at least two minutes of the Emmys. ![](https://lh4.googleusercontent.com/_T3JrfbNN4rI1gDMQq-4D4ENWVZDZwRs22IgshJh4pYgTSLBOyF7GeOP36mDdXfddVl63wmhmrprcvm5STfeYN1tQGa8CLEenBgdNK8YqE549r4-36oDSBpU402HeRByrbVRgRAX) Via Inscape.tv **Advertising Highlights** According to [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io), the always-on TV ad measurement and attribution company, there were 225.9 million TV ad impressions during the 72nd Emmy Awards — a 42.8% decrease from the 71st Emmy Awards in 2019 — with 42 brands airing 70 spots 79 times. The top five most-seen brands were: - Kia (16 million TV ad impressions) - Disney+ (11.1 million TV ad impressions) - LG Appliances (9.5 million TV ad impressions) - Capital One Credit Card (8.5 million TV ad impressions - Allstate (6.9 million TV ad impressions) Discounting network promos, the most-seen spots of the evening were: - [Peacock TV TV Spot, 'Who's Streaming'](https://www.ispot.tv/ad/nsbG/peacock-tv-whos-streaming?ref=tvrev2beta2.ghost.io) (6.2 million TV ad impressions) - [Subway TV Spot, 'The Watt Family Shed' Featuring Derek Watt, J.J. Watt, T.J. Watt](https://www.ispot.tv/ad/nmii/subway-the-watt-family-shed-featuring-derek-watt-jj-watt-tj-watt?ref=tvrev2beta2.ghost.io) (6.1 million TV ad impressions) - [LG CordZero TV Spot, 'Bless This Mess' Song by Icona Pop ](https://www.ispot.tv/ad/nmGa/lg-cordzero-bless-this-mess-song-by-icona-pop?ref=tvrev2beta2.ghost.io)(6.1 million TV ad impressions) - [2021 Kia K5 TV Spot, 'Turning the Lights On'](https://www.ispot.tv/ad/nQFN/2021-kia-k5-turning-the-lights-on-t1?ref=tvrev2beta2.ghost.io) (5.8 million TV ad impressions) - [Capital One Walmart Rewards Card TV Spot, 'Science Fair'](https://www.ispot.tv/ad/npk2/capital-one-walmart-rewards-card-science-fair?ref=tvrev2beta2.ghost.io) (5.6 million TV ad impressions)