> ## Content Index > Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # A Closer Look at a Fond Farewell: Viewership and Ad Insights for ‘Modern Family’ - URL: https://tvrev2beta2.ghost.io/a-closer-look-at-a-fond-farewell-viewership-and-ad-insights-for-modern-family/ - Published: 2020-04-14T15:26:54.000Z - Updated: 2020-04-14T15:26:54.000Z - Author: Eleanor Semeraro - Tags: iSpot, Inscape, #sqs, #Import 2026-09-03 20:26, Ad Tech, Data On April 8, America said goodbye to the beloved, Emmy-winning *Modern Family*, which captivated hearts during its 11-season run on ABC. Below, a look at viewership trends and advertising insights for the show via Inscape and iSpot. Leading up to the finale, USA Network, which has aired *Modern Family* in syndication for years, [ran a marathon on April 4](https://www.broadcastingcable.com/news/usa-to-host-modern-family-marathon-april-4?ref=tvrev2beta2.ghost.io) offering a look at 28 “fan- and critic-favorite episodes.” [USA used Twitter](https://twitter.com/USA%5FNetwork/status/1245731183348105216?ref=tvrev2beta2.ghost.io) to allow fans to vote for their favorites, which aired between 6-11 p.m. on April 4\. According to minute-by-minute data surrounding the marathon via [Inscape.tv](http://inscape.tv/?ref=tvrev2beta2.ghost.io), the TV data company with glass-level insights from a panel of more than 14 million smart TVs, viewership steadily increased over the course of the afternoon, peaking right before 8 p.m. before starting to decline as the evening wore on. ![](https://lh5.googleusercontent.com/vkDq2-2qV1QKS_SuZPMcF-SLVp7fzw5G4PeRMbaj53NL9kL4qSRfkGryV8AezwB9LeNXxH4ET0aXvshDSC7zcKOY1MvRaKtt5WOg_B-XTfvLpR41ToeBBni5u9--BWnUBkniOFL7) Via Inscape For the finale, ABC aired a two-hour special, with the first hour offering a retrospective of the series followed by the actual final episode. Viewership spiked at the beginning of the retrospective, but tapered off a little until jumping back up once the finale began. ![](https://lh3.googleusercontent.com/RjMgwOLkM3vnN8h9Z0HYvhJP6kOacGCVfPQPe10N52MdHVg3xqTEAxW9xsovAvySQUgeZEtldx1s4xKPMo2eSWi7yPc1pCTc7og7XaicTRFAJdzZ9d077PJ8mxG5AJJDmyh4dxZi) Via Inscape As fans bid farewell to the Dunphy-Tucker clan, advertisers may be wondering where to put their dollars next — and insights from Inscape reveal what else *Modern Family* viewers have been watching. The top five are all ABC shows: *The Goldbergs*, *American Housewife*, *Fresh off the Boat* (which concluded this February), *The Conners* and *Jimmy Kimmel Live!* We also looked at advertising trends for the final season of *Modern Family*, using data from [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io), the always-on TV ad measurement and attribution company. *Note: the data below reflects new airings on ABC only.* In total, there were over 1.4 billion TV ad impressions during the eleventh season, with brands spending an estimated $39.1 million on spots. Not counting network promos, the most-seen spot on *Modern Family* this season was Target’s “[Deals and Surprises](https://www.ispot.tv/ad/oeRi/target-circle-deals-and-surprises?ref=tvrev2beta2.ghost.io)” with 10.8 billion TV ad impressions, followed by Samsung Galaxy’s “[Changes](https://www.ispot.tv/ad/nkam/samsung-galaxy-250-5g-series-changes-featuring-katherine-langford?ref=tvrev2beta2.ghost.io)” (10.5 billion impressions). AT&T’s “[Get the Most of Your iPhone 11 Pro](https://www.ispot.tv/ad/oJcT/at-and-t-wireless-get-the-most-of-your-iphone-11-pro-featuring-gordon-ramsay?ref=tvrev2beta2.ghost.io),” featuring Gordon Ramsay, was in third place with 10.4 billion impressions; this spot had an iSpot Attention Index\* of 149, meaning it had 49% fewer interruptions than average. When it came to individual brand spend, Facebook, Target and REXULTI top the list, each with over $1.2 million in estimated outlay on “Modern Family.” Looking at spend by industry, wireless marketers were on top overall this season ($3.7 million). As the coronavirus pandemic spreads across America, many brands have been putting out COVID-19-aware commercials. Multiple examples aired during the *Modern Family* finale; here are a few that had particularly high impression-counts (4 million+ impressions): - [Pizza Hut Large 3-Topping Pizza TV Spot, ‘Over Mac and Cheese?’](https://www.ispot.tv/ad/n7GX/pizza-hut-large-3-topping-pizza-over-mac-and-cheese?ref=tvrev2beta2.ghost.io) (two airings, 6.66 million impressions) - [Cottonelle TV Spot, 'Share a Square'](https://www.ispot.tv/ad/nVgW/cottonelle-covid-19-share-a-square?ref=tvrev2beta2.ghost.io) (one airing, 4.1 million impressions) - [T-Mobile Connect TV Spot, 'Making Big Moves'](https://www.ispot.tv/ad/nkLH/t-mobile-connect-making-big-moves?ref=tvrev2beta2.ghost.io) (one airing, 4.06 million impressions) - [Tylenol TV Spot, 'Stay Home'](https://www.ispot.tv/ad/nYo1/tylenol-stay-home?ref=tvrev2beta2.ghost.io) (one airing, 4.06 million impressions) *\*iSpot Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200\. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.* *Photo by* [*Tyler Nix*](https://unsplash.com/@jtylernix?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText) *on* [*Unsplash*](https://unsplash.com/s/photos/family?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText)