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# acTVe FAST Channels CEO Geoff Clark On The FAST Ecosystem Over The Years
- URL: https://tvrev2beta2.ghost.io/actve-fast-channels-ceo-geoff-clark-on-the-fast-ecosystem-over-the-years-4p844/
- Published: 2024-03-08T05:00:00.000Z
- Updated: 2024-03-08T05:00:00.000Z
- Author: Lorenzo Chiodo
- Tags: Thought Leaders Circle, FAST, video, CES 2024, #sqs, #Import 2026-09-03 21:06

*In this interview from CES 2024, *Geoff Clark, CEO at acTVe FAST Channels*, talks about how the FAST ecosystem has evolved over the years and where we are headed.*

**Geoff Clark:** The FAST market has definitely evolved over the past year. I started in FAST in about 2017, and I think we've seen like three or four iterations now of FAST. It is much harder to get quality carriage deals, content has become more expensive to license, and I think those are all good signs that we're pushing closer to actual television.

I believe FAST is awesome, but I think it is just television. And I think in the future, and most consumers will never know, they will just say, "Wow, these are some more incredible channels that are very niche and exactly what I want," and they don't care if it's FAST or whatever, they just want TV. And I think that's a great thing for all our channel operators if we can get to that level where our indie channels feel like NBC channels, or HBO Max channels, or Comcast channels.