> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Attention Turned Engagement with true[X] Gimbal’s Laurel Rossi
- URL: https://tvrev2beta2.ghost.io/attention-turned-engagement-with-truex-gimbals-laurel-rossi/
- Published: 2022-02-19T14:53:00.000Z
- Updated: 2022-02-19T14:53:00.000Z
- Author: Paul Kontonis
- Tags: CMO, attention, Privacy, Olympics, location, OMD, Marketer Interviews, Verizon, Cookies, connected tv, video, #sqs, #Import 2026-09-03 20:44, Streaming Wars

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Laurel Rossi, CMO of true\[X\] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy. Laurel is an award-winning marketer and digital-first marketing expert with more than 20 years of experience developing marketing for global brands like Verizon, Boehringer Ingelheim, Citi, Revlon, ATT, Amgen. 

**Cookies**

> Going away.

**Attention**

> Attention turned engagement is heaven.

**Connected TV**

> Now for everybody, and looking to see that we keep the quality super high in terms of creativity of relevance for customers as it explodes.

**Privacy**

> I believe we have a superior obligation in this new environment where we get to see more and more individuality and more individual data, and it's what we're building the whole new company around.

**Push notifications**

> Total convenience for me. Thank you.

**Olympics**

> Disappointed that the whole world isn't really rallying around the way that they could or should, but loved NBC's commitment to the Paralympics. 1200 hours. Pretty impressive.

**OMD**

> Made good friends, love them as a client. Enjoyed the industry. Glad they're a part of it. And I like their focus on attention.

Watch the full video to hear from Laurel and stay tuned for more [conversations with marketers.](https://www.tvrev.com/news/tag/Marketer+Interviews?ref=tvrev2beta2.ghost.io)