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# Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping
- URL: https://tvrev2beta2.ghost.io/beauty-the-screen-ctvs-impact-on-beauty-grooming-shopping/
- Published: 2025-01-28T21:55:56.000Z
- Updated: 2025-01-28T21:55:56.000Z
- Author: TVREV
- Tags: Reports, LG Ad Solutions, #sqs, #Import 2026-09-03 21:39, Ad Tech, Streaming Wars

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1738101343941-3T6K9EXRIL1I81NM03UT/lg-ads_beauty_report_tvmock-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1738101307864-0NKZFIIAA85TF117G0MF/lg-ad-solutions_beauty-thescreen_nov2024_2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1738101308690-RJE985KY1B43YGZYH0IE/lg-ad-solutions_beauty-thescreen_nov2024_1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1738101307564-9GZS1O8FYBUHADOX4M4R/lg-ad-solutions_beauty-thescreen_nov2024_3-format-original.webp)

**From LG Ad Solutions:** The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled *Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping*, to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.

**Among the report’s findings:** 

- **Beauty products aren’t just for women.** 43% of the study’s sample was from male shoppers, despite not setting quotas by gender, which means that beauty products (including makeup) are being purchased by *both* women and men, contrary to popular belief.
- **Beauty/grooming shoppers are also CTV users.** 90% of female beauty shoppers and 95% of male shoppers are CTV users, making CTV an ideal channel for brands to reach these audiences.
- **TV is an effective medium for beauty brands introducing new products.** 43% of beauty shoppers learn about new products from TV ads, solidifying TV’s role in upper-funnel product discovery for beauty brands launching new products.
- **High spenders drive impact.** High spending beauty shoppers (who spend $250+ per month on beauty/grooming products) are highly likely to take action after seeing a beauty TV ad, making CTV an ideal platform to drive sales.

For more information on *Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping*, download the full report today!