> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Beauty Video Growth Continues To Boom
- URL: https://tvrev2beta2.ghost.io/beauty-video-growth-boom-youtube-tubular-data/
- Published: 2022-10-03T13:05:00.000Z
- Updated: 2022-10-03T13:05:00.000Z
- Author: John Cassillo
- Tags: Beauty, Tubular Labs, YouTube, #sqs, #Import 2026-09-03 20:44, Data

Beauty video views just keep growing on YouTube, according to [new data from Tubular Labs](https://tubularlabs.com/research-guides/category-infographics/?ref=tvrev2beta2.ghost.io). Its recent year-over-year comparison shows an impressive 30% increase in views as categories like makeup lips, beauty hacks, nail care continue to lead the way – despite fewer videos uploaded than bigger categories like skin care and hairstyles. Some additional highlights from the industry snapshot:

- 41% of YouTube’s beauty video audience comes from male viewers, with the highest percentage of those (13.7%) in the 25-to-34 age bracket. The highest share of female viewers (19.4%) also came from that age range.
- Other content beauty viewers watch include videos on floristry, astrology, prom topics and drag culture.
- After watching beauty social video content, these viewers are most likely to shop for brands like e.l.f. Cosmetics, CeraVe, Burt’s Bees and Rimmel on Walmart.