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# Black Panther Reigns Once More As Trailer Blitzes TV
- URL: https://tvrev2beta2.ghost.io/black-panther-reigns-once-more-as-trailer-blitzes-tv/
- Published: 2022-11-15T20:20:06.000Z
- Updated: 2022-11-15T20:20:06.000Z
- Author: John Cassillo
- Tags: Black Panther, Marvel, Marvel Studios, Disney, Doctor Strange in the Multiverse of Madness, Thor: Love and Thunder, iSpot, TV Advertising, #sqs, #Import 2026-09-03 20:44, Data

Anticipation was high for the sequel to 2018’s *Black Panther*, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. 

Data from [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io) shows that the *Black Panther: Wakanda Forever* trailer has the highest est. national TV ad media value of Marvel’s three 2022 theatrical releases. It’s also one of the 25 most-seen spots on TV since debuting on Sept. 29.

- Among all trailers in 2022, the ad is No. 8 by est. national TV ad media value, and second among Disney-owned films (only behind *Lightyear*).
- The total doesn’t even include cross-promotional spots with partner brands like Target (and many others), which amount to tens of millions more in media value.
- More national TV ad media value was put behind *Wakanda Forever* than any Marvel film since the start of 2019 — and the only one that was close (2021’s *Black Widow*) also had a two-year promotional cycle when accounting for pandemic-related cancellations.