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# Blue Buffalo Barking Up Right Tree On TV In 2023
- URL: https://tvrev2beta2.ghost.io/blue-buffalo-barking-up-right-tree-on-tv-in-2023/
- Published: 2023-03-01T19:46:37.000Z
- Updated: 2023-03-01T19:46:37.000Z
- Author: John Cassillo
- Tags: TV Advertising, iSpot, #sqs, #Import 2026-09-03 20:57, Data, #inferred-channel

Pet food brand Blue Buffalo has spent the first two months of 2023 increasing its TV ad presence, according to [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io) data. Through January and February, Blue Buffalo household TV ad impressions are already at 42% of the brand’s total for 2022, and are 228% higher than the first two months of last year. The chart below also shows Blue Buffalo taking a big bite out of pet food ad impressions so far in 2023.

- Blue Buffalo has avoided honing in on just one program or a handful, instead opting for a wide variety — though the brand has also appeared during shows like *Live With Kelly and Ryan*, *Law & Order: SVU*, *Good Morning America* and *Today* that deliver a ton of TV ad impressions.
- A major shift for Blue Buffalo has also come from lesser emphasis on primetime. Over 40% of the brand’s household TV ad impressions were during primetime in the first two months of 2022, versus 25% this year.