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# Brands Say YAS to Broad City
- URL: https://tvrev2beta2.ghost.io/brands-say-yas-broad-city/
- Published: 2017-10-30T17:03:27.000Z
- Updated: 2017-10-30T17:03:27.000Z
- Author: Annie Edwards
- Tags: iSpot, taco bell, brands, comedy, #sqs, #Import 2026-09-03 18:51, Ad Tech, Data

Abbi Jacobson and Ilana Glazer, AKA the quirky duo called Broad City, returned to Comedy Central after a long-overdue hiatus this September. YAS QUEEN! They’re back with more guest stars and bodega-gone-awry happenings, and Season Four is bolder than ever before. Addi and Ilana navigate NYC as dazed-and-confused twenty-somethings-- needless to say, they’re the type of girls who appreciate greasy food, such as a Taco Bell quesadilla. While T-Bell isn’t natively inserted into the show a la branded content, it would be a perfect fit. So it makes sense that during last week’s episode, a spot for T-Bell’s Crispy Chicken Quesadilla Box had a 94.6 iSpot.tv Attention Score, far superior to other brands. That means audiences quiere Taco Bell, as this ad interrupted was interrupted 27% less-often than other Broad City advertisers.

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030563697-LC9DCFZ0IKEXQYXCU6UE/screen-shot-2017-10-30-at-1-27-28-pm-28-pm-format-original.png)

\[embed\]https://www.youtube.com/watch?v=vq\_1q9Wc0UQ\[/embed\]Actually, all brands benefit from the Broad Effect-- last week’s episode had an average view rate of 93.04%, surpassing the season’s 92.07% AVR. This means most viewers aren’t changing the channel during breaks, to the benefit of brands. The all-star attention-grabbing advertisers last week were Cerveza Pacifico, Lionsgate, Axe and Tile, boasting attention rates over 95%. And the coolest thing about Broad City? While the series stars two badass females, the audience skews slightly male. YAS!