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# Building A Better Streaming Service For Latin American Markets
- URL: https://tvrev2beta2.ghost.io/building-a-better-streaming-service-for-latin-american-markets/
- Published: 2022-08-25T11:04:00.000Z
- Updated: 2022-08-25T11:04:00.000Z
- Author: David Bloom
- Tags: Streaming Wars, Amagi, Chicken Soup For The Soul, TelevisaUnivision, streaming video, best practices, ad targeting, AVOD, FAST, Linear Channels, VIZIO, #sqs, #Import 2026-09-03 20:44

I moderated a panel this past week for[ streaming-video trade organization OTT.X ](https://www.ottx.org/events-and-programs/las/?ref=tvrev2beta2.ghost.io#schedule)as part of a free mini-conference designed to provide nascent streaming services in Latin America with tips, best practices, lessons learned and more from a range of streaming services, OEMs, platform operators with their own AVOD/FAST offering, and other corners of the ecosystem. 

Among the lessons: 

- Be a good partner with your distribution platforms
- Experiment a lot
- Leverage your data smartly think of it as audiences rather than specific programs or channels
- Keep your ad loads low so ad prices can remain high premium.

And don’t forget the immortal line, “Make me a vegetable,” the cry of frustrated steaming viewers wanting a simpler, easier experience than the industry is giving them now. Sometimes, even 50-year-old shows such as Bob Ross’ old PBS painting series have found loyal and long-lived audiences in the FAST world. 

My panel featured four notables from across the industry: 

- [Adam Waltuch](https://www.linkedin.com/in/adam-waltuch-24b6717/?ref=tvrev2beta2.ghost.io), SVP Streaming Partnerships, [TelevisaUnivision](https://corporate.televisaunivision.com/?ref=tvrev2beta2.ghost.io)
- [Srinivasan “Sriini” KA,](https://www.linkedin.com/in/kasvasan/?ref=tvrev2beta2.ghost.io), co-founder of broadcast tech consultancy [Amagi Corp.](https://amagi.io/?ref=tvrev2beta2.ghost.io) and OTT.X board member. (Not to mention sponsor of TVREV’s new [FASTs Are The New Cable](https://tvrev2beta2.ghost.io/special-report-fasts-are-the-new-cable/) report)
- [Elana Sofko](https://www.linkedin.com/in/elana-sofko-805579/?ref=tvrev2beta2.ghost.io), Chief Strategy Officer, [Chicken Soup for the Soul Entertainment](http://cssentertainment.com/?ref=tvrev2beta2.ghost.io)
- [Nash Herrington](https://www.linkedin.com/in/nashherrington/?ref=tvrev2beta2.ghost.io), Director of Supply Partnerships, [Vizio](http://www.vizio.com/?ref=tvrev2beta2.ghost.io)

[Here’s a link to the audio from the panel.](https://anchor.fm/davidlbloom/episodes/Building-A-Better-Streaming-Service-For-Latin-American-Markets-e1mua2e?ref=tvrev2beta2.ghost.io) The conversation opens with introductions from OTT.X executive Eric Hanson.