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# Candy Sweetens TV Ad Approach Ahead Of Halloween
- URL: https://tvrev2beta2.ghost.io/candy-sweetens-tv-ad-approach-ahead-of-halloween-ispot/
- Published: 2022-11-02T12:36:00.000Z
- Updated: 2022-11-02T12:36:00.000Z
- Author: John Cassillo
- Tags: iSpot, TV Advertising, #sqs, #Import 2026-09-03 20:44, Data

As candy brands vie for Halloween supremacy, TV ads help them stay top-of-mind for consumers. iSpot reveals [data on candy TV advertising](https://www.ispot.tv/hub/which-candy-brands-scared-up-tv-ad-impressions-before-halloween/?ref=tvrev2beta2.ghost.io) this year, and how industry giants like Hershey and Mars both changed their respective approaches to Halloween – including Hershey’s move to consolidate brands into the same creative units. 

- This year, Hershey launched a new ad for Reese’s and KitKat, with encouragement for consumers to “choose both.” [iSpot’s Creative Assessment Survey](https://www.ispot.tv/products/creative-testing?ref=tvrev2beta2.ghost.io) showed that respondents found the ad 13% more likeable than the norm for candy & snack ads in the last 90 days, and it garnered 10% more attention.
- For Mars, the increase was in large part due to a greater emphasis on Twix TV ad impressions year-over-year. Twix impressions increased nearly 7.5x year-over-year, without really borrowing against Mars’ other brands.
- M&Ms had nearly double the ad airings year-over-year, though the spots it used were primarily from previous years.