> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Vertebrae's Vince Cacace: If You Can’t Beat ‘em, Join ‘em. Leveraging AR To Its Fullest.
- URL: https://tvrev2beta2.ghost.io/cant-beat-em-join-em-leveraging-ar-fullest/
- Published: 2018-07-11T16:31:31.000Z
- Updated: 2018-07-11T16:31:31.000Z
- Author: Mike Gasbara
- Tags: Advertising, Streaming Wars, Facebook, Augmented Reality, AR, immersive marketing, Snapchat, #sqs, #Import 2026-09-03 19:02

Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so). Vince Cacace, CEO at AR advertising platform [Vertebrae](http://vertebrae.com/?ref=tvrev2beta2.ghost.io), dives into how brands can leverage AR assets from in-app creative across the mobile web, and capitalize on the conditioning happening within the walled gardens.