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# Canvs: NASCAR's The Young & The Bold
- URL: https://tvrev2beta2.ghost.io/canvs-nascars-the-young-the-bold/
- Published: 2020-06-29T22:30:48.000Z
- Updated: 2020-06-29T22:30:48.000Z
- Author: Tannia Kustka
- Tags: emotional intelligence, AI, GEICO, NASCAR, Tannia Kustka, #sqs, #Import 2026-09-03 20:26, Data

[**Canvs**](https://www.canvs.ai/?ref=tvrev2beta2.ghost.io), the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences.

Each week, we highlight some of the top streaming or TV shows resonating with viewers. This week we took an in-depth look at the "sports section" to see what event garnered viewers' attention. The *Nascar Cup Series - Geico 500* ranked #1 last week. See what new and old fans had to say!

The *Nascar Cup Series - Geico 500* aired on June 22nd and garnered a whopping 265k tweets last week. The race attained the top linear spot, and featured sports superstars such as Denny Hamlin (No. 11 Joe Gibbs Racing), Ryan Blaney (No. 12 Team Penske), Ricky Stenhouse Jr. (No. 47 JTG Daugherty Racing), and many others. In what ended as a very tight race that culminated in a photo finish, there were some interesting emotional reactions when compared to *the Fan Shield 500*, *which aired on March 8th,* prior to COVID shutting sports down.

While **LOVE** and **ENJOYMENT** remained within the average range from airing to airing, **EXCITEMENT** reactions were 10% lower for the Geico 500; however, these reactions may have moved in some respects to **CRAZY**, as fans reacted to the heart-thumping ending. Some viewer reactions:

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/f-hubspotusercontent00-net/hubfs/2962552/nascar-1.png)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/f-hubspotusercontent00-net/hubfs/2962552/screen-shot-2020-06-29-at-12-38-26-pm.png)

Despite the rain, 3.36 million viewers tuned in to see Nascar’s first race with live fans since the coronavirus pandemic restrictions began, with a live audience of over 5,000 patrons in the stands. While the outpouring of comments were a good sign overall for Nascar with **LOVE/ENJOY** remaining high and **CRAZY** soaring, the events were marred by off-track events that left the corporation reeling; with the need for an investigation into a possible hate crime. Viewers again took to Twitter to express how they felt, with a higher than average **HATE** reaction, up 8% over the previous *Fan Shield 500* airing. Here is what some viewers stated:

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/f-hubspotusercontent00-net/hubfs/2962552/nascar-2.png)

But that wasn’t the only **HATE**, there were also a number of fans expressing **HATE** for the driver that beat their favorite team or took their car out of the race; showing that even from the couch, we’re not always good losers.

Curious what viewers think of your TV shows? [**Subscribe here**](http://www2.canvs.ai/subscribe-to-canvs?ref=tvrev2beta2.ghost.io) and we’ll keep you in the loop on the top shows to stream and watch on TV, and the latest media and entertainment news!