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# CPG Brands Turn The Tide In Q3
- URL: https://tvrev2beta2.ghost.io/cpg-brands-turn-the-tide-in-q3/
- Published: 2022-10-26T18:21:25.000Z
- Updated: 2022-10-26T18:21:25.000Z
- Author: Lorenzo Chiodo
- Tags: Data Dose, CPG, impressions, #sqs, #Import 2026-09-03 20:44, Data

Ahead of its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV). Most notable on that list: pet food manufacturer Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions, aided by more airings on morning talk shows like Today and Good Morning America. Nutrition drink Boost also grew, with a 50% increase in impressions quarter-over-quarter. 

![ Q3’s Most-Seen CPG Brands by TV Ad SOV (new-airing programming only)   (via iSpot)  ](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/f907d613-9f58-4b06-9e95-88192ce214e6/screen-shot-2022-10-25-at-4-02-47-pm-format-original.webp)

Q3’s Most-Seen CPG Brands by TV Ad SOV (new-airing programming only) (via iSpot)

- Downy and Tide held the top two spots by impressions SOV in the category, at 3.32% and 2.87% respectively.
- CNN and MSNBC were two of the networks with the highest increase in ad airings (+166.5% and 153.3%, respectively), leading to 2x impressions SOV increases for those channels versus Q2.
- Even without the Summer Olympics, NBC retained its top position in terms of share of CPG TV ad impressions.