> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
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# CTV Helps Travel Ads Take Off
- URL: https://tvrev2beta2.ghost.io/ctv-ads-travel-vizio-brand-household-connect/
- Published: 2022-10-12T19:46:44.000Z
- Updated: 2022-10-12T19:46:44.000Z
- Author: John Cassillo
- Tags: Travel, VIZIO, connected tv, #sqs, #Import 2026-09-03 20:44, Data

VIZIO [recently conducted a case study](https://platformplus.vizio.com/insights/extending-vizios-ctv-ads-to-additional-devices-helps-travel-brand-take-flight?hsLang=en&ref=tvrev2beta2.ghost.io) measuring the effectiveness of its Household Connect solution for a global travel service. The campaign allowed the brand to advertise on CTV, but also extend those ads to additional connected devices in the home. The result was a significant lift in brand recognition among survey respondents. Specifically, the Household Connect campaign led to:

- The brand’s aided awareness jumped from 37% to 45%
- Favorability among survey respondents moved from 12% to 15%
- Survey respondents were more likely to consider the brand, with 18% responding that way (vs. 17% before)
- Purchase intent progressed from 5% to 8%