> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# CTV Takes Center Stage
- URL: https://tvrev2beta2.ghost.io/ctv-takes-center-stage/
- Published: 2022-12-12T10:00:00.000Z
- Updated: 2022-12-12T10:00:00.000Z
- Author: TVREV
- Tags: Advertising, Thought Leaders Circle, CTV Advertising, Interactive advertising, Innovid, Global Ad Market, #sqs, #Import 2026-09-03 20:44

### Innovid’s Global Benchmarks Report

CTV isn’t just an American phenomenon, it’s worldwide and marketers looking at how the massive changes in the TV industry are playing out will find great value in this must-read report.

**In this report from** [**Innovid**](https://www.innovid.com/?ref=tvrev2beta2.ghost.io) **focused on the worldwide CTV landscape, you will learn:**

[](https://www.tvrev.com/special-reports/p/ctv-takes-center-stage-a-global-benchmark-report-from-innovid?ref=tvrev2beta2.ghost.io)

- Why CTV is upstaging mobile in terms of video impressions
- Which verticals are making the most use of CTV (Hint: it’s not who you’d expect)
- Which regions had the biggest share of CTV viewing versus mobile and desktop
- Why programmatic is so important to today’s marketing mix
- The advantages of dynamic and interactive video ads and the role QR codes play
- The best strategies for meeting reach and frequency goals and how to set audience targeting goals

#### [Download it now for free](https://www.tvrev.com/special-reports/p/ctv-takes-center-stage-a-global-benchmark-report-from-innovid?ref=tvrev2beta2.ghost.io)