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# Data: NFL Playoffs’ Weekend Watch-Time Dominance
- URL: https://tvrev2beta2.ghost.io/data-nfl-playoffs-weekend-watch-time-dominance-inscape/
- Published: 2023-01-31T15:13:00.000Z
- Updated: 2023-01-31T15:13:00.000Z
- Author: John Cassillo
- Tags: Sports, NFL, NFL playoffs, Super Bowl, VIZIO, tv audiences, Football, Inscape, #sqs, #Import 2026-09-03 20:57

The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io) reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of the conference championship games (Jan. 29).

- From the start of the playoffs (Jan. 14) through the conference championships, NFL games accounted for 11.93% of watch-time.
- Share of watch-time grew from 21.56% during the wildcard round (six games), to 27.51% during the divisional round (four games) and then 36.08% during the one-day conference championship round; likely buoyed in part by matchups between four of the five best teams during the regular season.