> ## Content Index
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# Do You Want To Build A Bundle?
- URL: https://tvrev2beta2.ghost.io/do-you-want-to-build-a-bundle/
- Published: 2025-05-06T16:04:51.000Z
- Updated: 2025-05-06T16:04:51.000Z
- Author: TVREV
- Tags: Reports, TiVo, consumer data, Video Trends, Bundle, Streaming, Streaming Wars, #sqs, #Import 2026-09-03 21:39

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1746547110335-8SNK8U72CF3O8RNB5ZFQ/tivo2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1746547108894-7R40IY3CHZDG40PZASG1/tivo3-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1746547108905-QLZ2LVRHGJ42XEOYG7N7/tivo-4-format-original.webp)

#### TiVo’s Q4 2024 Video Trends Report: North America

**Uncover key insights and stay ahead in the video entertainment industry**

Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “**Do You Want to Build a Bundle?**”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.

- **Simplification is in demand:** Consumers are actively reducing their number of TV services—from an average of 11+ to 9.9 services—seeking simplicity and bundled options across both paid and free streaming.
- **Content discovery remains a challenge:** Despite fewer services, discovery is still fragmented. Word of mouth has resurged, and home screens and carousel ads are among the most effective ways to influence viewing.
- **FAST usage is up during primetime:** 41% of FAST consumption happens in primetime, and consumer perception of quality is rising, though most viewers still only engage with a handful of the hundreds of available channels.
- **Sports is driving fragmentation—and opportunity**: 80% of consumers watch sports, often jumping across two to three services to find games. Platforms that simplify access are more likely to win loyalty.
- **Advertising tolerance is strong**—when done right: 76% of consumers are receptive to ads, especially when they're relevant, non-repetitive, and come with cost-saving benefits.
- **In-car viewing is on the rise:** 44% of consumers now watch video in the car, showing early signals of a growing opportunity for content and ad engagement beyond the home.
- **Kids’ content drives subscriptions:** Households with children subscribe to an average of 13.6 services, compared to 8 for those without—highlighting the influence of kids on content strategy.

**Download the report today** and gain access to the latest consumer data and video trends to optimize your marketing and product strategies.