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# ‘Emily in Paris’ Stars Fuel Increase In Netflix’s Earned Media Value
- URL: https://tvrev2beta2.ghost.io/emily-in-paris-stars-fuel-increase-in-netflixs-earned-media-valuenbsp/
- Published: 2024-09-20T12:58:46.000Z
- Updated: 2026-09-03T21:24:01.000Z
- Author: Eleanor Semeraro
- Tags: Streaming Wars, CreatorIQ, Netflix, #sqs, #Import 2026-09-03 21:06

Social buzz around the season four premiere of *Emily in Paris* helped Netflix grow its Earned Media Value 13% from July to August, according to [CreatorIQ](http://creatoriq.com/?ref=tvrev2beta2.ghost.io). EMV is CreatorIQ’s metric for quantifying the estimated value of consumer engagement with digital earned media. 

Netflix was the No. 1 video streamer in August by EMV, racking up $107.3 million — more than double what Peacock and Hulu received (both $43.2 million). In total, there were 22,000 social posts about Netflix (3X more than Peacock) that resulted in a staggering 1.8 billion impressions and 112.3 million engagements. 

*Emily in Paris* stars Lily Collins and Ashley Park both took to social media to promote the fourth season, which premiered the first five episodes on August 15\. Collins and Park generated about $2.3 million each in EMV for Netflix. Halle Berry was another standout for EMV in August — her Netflix original *The Union* premiered on August 16, and her social activity around the film resulted in $2.2 million in EMV. 

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/f0cad5a9-f0d8-45c0-9da6-eb94edd604d1/ciq-aug-emv-netflix-format-original.webp)