> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Empire’s Engaged Audiences: The Advertisers Who Are Cashing In
- URL: https://tvrev2beta2.ghost.io/empires-engaged-audiences-advertisers-cashing/
- Published: 2017-04-13T16:36:10.000Z
- Updated: 2017-04-13T16:36:10.000Z
- Author: Eleanor Semeraro
- Tags: #sqs, #Import 2026-09-03 18:51, Data, #inferred-channel

Fox's *Empire* may be a hit with fans, but how does it fare with advertisers? Using data from [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io), we took a look at which brands are winning big when it comes to audience engagement. Since the show began airing new Season 3 episodes in March, it’s captured the highest digital share of voice for any non-sports/non-specials TV programming, making it a good bet for companies looking to connect with an engaged audience. (Digital share of voice, or DSOV, is a measure of digital activity and engagement that takes into account online chatter including social activity, searches, and video views.)Overall, 69 brands have aired 95 spots and spent an estimated $21.8 million during the last four episodes of *Empire*.The average view rate for commercials during the show is a respectable 91.51% (view rate is the percentage of an ad that, on average, was viewed across all airing of that ad), and 85.7% of the time, people watched the ads from the start all the way through to the third quartile-to-completion window. [](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030486794-OCRO663QTSNZCY79YEEN/empire-view-rates-03-21-2017-04-12-2017.png?ref=tvrev2beta2.ghost.io)Looking at dollars spent, Lincoln Motor Company (est. $1.96 million), Warner Bros. (est. $1.05 million) and LG Mobile (est. $973,000) take the top three spots. Lincoln continues to rely on the [rugged sex appeal of Matthew McConaughey](https://ispot.tv/a/Am77?ref=tvrev2beta2.ghost.io) to captivate audiences, while LG takes a [utilitarian approach](https://ispot.tv/a/wkvY?ref=tvrev2beta2.ghost.io) and Warner Bros. keeps pushing the [latest installment of “The Fast and the Furious”](https://ispot.tv/a/AauO?ref=tvrev2beta2.ghost.io) franchise.[](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030485494-3HKCMHSXWHE8GOLNER8U/empire-est-tv-spend-03-21-2017-04-12-2017.webp?ref=tvrev2beta2.ghost.io) When it comes to digital share of voice, soda brands win out with over half of the DSOV for commercials such as [Coca-Cola’s ad](https://ispot.tv/a/A3cp?ref=tvrev2beta2.ghost.io) featuring (in addition to the requisite drink shots) sizzling oil and garlic, grilling meat and other lip-smacking food. Coming in second place is the insurance industry — most notably [State Farm’s socially conscious ad](https://ispot.tv/a/AUse?ref=tvrev2beta2.ghost.io) that will tug at your heartstrings and make you want to volunteer. [](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030483615-V22VX6EE9NH9WTD37TRV/empire-digital-sov-03-21-2017-04-12-2017-1.png?ref=tvrev2beta2.ghost.io)So what do automotive, mobile/wireless, soft drink and insurance companies have in common? It may be that those marketers are looking to hit a female-skewing audience (that makes their family’s purchasing choices, enjoys sexy male actors and has a soft spot for issues-oriented advertising) — in which case advertising on *Empire* makes a lot of sense.[](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030486300-XN3N8I3H039WUK2VU32Z/empire-gender-03-21-2017-04-12-2017.webp?ref=tvrev2beta2.ghost.io)[](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030483094-XL1Q5GWWFRB7DLLK6TYN/empire-age-03-21-2017-04-12-2017.webp?ref=tvrev2beta2.ghost.io)