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# The Enduring Appeal of Star Trek: Paramount+'s Secret Weapon
- URL: https://tvrev2beta2.ghost.io/enduringappealstarwars/
- Published: 2023-07-03T14:25:52.000Z
- Updated: 2023-07-03T14:25:52.000Z
- Author: Brandon Katz
- Tags: Thought Leaders Circle, Paramount, Star Trek, Brandon Katz, Parrot Analytics, IP franchises, #sqs, #Import 2026-09-03 20:57

Are we sleeping on the *Star Trek* franchise? Of course, the 57-year-old property is beloved and boasts remarkable endurance. Few concepts are rich enough to ever be reimagined in as many different ways as the final frontier has been. Yet *Star Trek* is hardly mentioned whenever the topic of Hollywood’s most dominant franchises arises. 

While *Star Wars* may boast the bigger overall ceiling and *The Mandalorian* remains the gold standard for streaming IP, the first four days of Paramount+’s second season of *Star Trek: Strange New Worlds* holds its own amongst some of the most popular titles and brands in TV. At 45.0x more in demand than the average series in that span, *Strange New Worlds* is easily going toe-to-toe with the same stretch of Marvel's *She-Hulk: Attorney at Law*, *Yellowstone* and *The Boys.* These are tentpole brands and series for rival services. That’s no small feat in today's genre-heavy entertainment arena. 

*Strange New Worlds* isn’t the only *Star Trek* series arguably punching above its weight. The final season of *Picard*, which served as an expertly coordinated reunion for *The Next Generation* with warp drives fueled by well-executed nostalgia, was the 17th most in-demand TV series in the US during its February-April run. *Star Trek: Discovery* will soon conclude a five season run in which it has ranked among the top 2.7% of all series in the US in demand since premiering in 2017\. In fact, the *Star Trek* franchise accounted for 32.4% of Paramount+’s audience demand in the US throughout 2022\. 

Few brands emerge as such reliable anchors for audience attraction as *Star Trek*. While its big screen fortunes may have never approached the billion dollar heights of Marvel, DC, *Star Wars* or *Lord of the Rings*, its ability to remain relevant and attractive to audiences across decades continues to boost Paramount+.