> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# How Facebook is Tapping TV for "Portal"
- URL: https://tvrev2beta2.ghost.io/facebook-tapping-tv-portal/
- Published: 2018-11-13T13:53:11.000Z
- Updated: 2018-11-13T13:53:11.000Z
- Author: Jason Damata
- Tags: Facebook, TV, #sqs, #Import 2026-09-03 19:02, Ad Tech, Data

On September 28, Facebook revealed [a breach of personal data for some 50 million users](https://techcrunch.com/2018/09/28/everything-you-need-to-know-about-facebooks-data-breach-affecting-50m-users/?ref=tvrev2beta2.ghost.io), which also included data from whatever sites users authenticated in using Facebook. Just a few weeks later, it launched [Portal-](https://portal.facebook.com/?ref=tvrev2beta2.ghost.io) a video-centric device "with Alexa built in."But rather than lay low and roll out the product using its own reach and data-rich targeting while the privacy furor dies down, Facebook went in the opposite direction and did something big brands do when they want to get word out quickly: it turned to TV advertising.And not just in some small fashion. In just about a month, Facebook has spent more than a million a day ($45 million since Oct 14th) generating 1.4 billion TV impressions, according to [iSpot.tv](http://ispot.tv/?ref=tvrev2beta2.ghost.io) , the real-time ad measurement company. That's a lot of "touches" to TV households where 71% of viewers are over age 35.Below are some charts showing how the spending is ramping up *ahead of Black Friday,* who those viewers are and how the network is targeting TV.[](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/shortened/827bb94740065abb056d587d9ed54da3.webp?ref=tvrev2beta2.ghost.io)[](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1628030751793-OAGH4VCEQE83J91GB1W7/portal-from-facebook%5Fbrand-overview%5Ftop-shows%5F10-14-2018%5Fto%5F11-12-2018.webp?ref=tvrev2beta2.ghost.io) [](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/shortened/9ab431dee2d5fdd3ceb23dbf2895ab35.webp?ref=tvrev2beta2.ghost.io) Perhaps more interesting is HOW Facebook will utilize the reach and experience of this device. It's brought in Alexa and right now is pitching itself as a social device. But that will probably transform. Yesterday it [integrated YouTube](https://techcrunch.com/2018/11/11/facebook-portal-youtube/?ref=tvrev2beta2.ghost.io) and now it has a place to promote its Watch series and both lean back and next-gen connective experiences like co-viewing.When compared to iPads, its reach is nothing. But when you start looking at this like a smaller, smarter smart TV, things get a lot more interesting. More on that in a later post.