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# FOR THE WIN
- URL: https://tvrev2beta2.ghost.io/for-the-win/
- Published: 2025-03-24T20:07:42.000Z
- Updated: 2025-03-24T20:07:42.000Z
- Author: TVREV
- Tags: Reports, Paramount, womens sports, Sports, Sports Advertising, #sqs, #Import 2026-09-03 21:39

#### 7 Myths (And Truths) Brands Need To Know About Women’s Sports Fandom

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1742846632223-HBORN0W8IRF0C646KWQ4/ftw-2-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1742846631305-16J5RER7AHT9PE16IDGN/ftw-3-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1742846630921-8ULXVAVS9HMNU5G6RPES/ftw-4-format-original.webp)

**From Paramount Advertising**

What really drives fans of women’s sports—and what brands need to know.

This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom. Drawing from interviews, a 4,000-person national survey, and ad testing in collaboration with SeeHer GEM®, the study offers a data-driven look at who today’s fans are, what draws them in, and what they expect from brands. From visibility challenges to evolving perceptions around gender, this whitepaper highlights how women’s sports are moving into the mainstream—and how brands can respond thoughtfully.

Download the free report, today!