> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Frenemy Report: Artificial Reality
- URL: https://tvrev2beta2.ghost.io/frenemy-report-artificial-reality/
- Published: 2018-11-21T14:27:45.000Z
- Updated: 2018-11-21T14:27:45.000Z
- Author: Annie Edwards
- Tags: Advertising, Streaming Wars, digital media, AI, gen z, Influencer Marketing, #sqs, #Import 2026-09-03 19:02

While Facebook [wages a war](https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html?ref=tvrev2beta2.ghost.io), tales of Instagram's battles are bubbling up. WIRED details how [influencers can use their powers for evil](https://www.wired.com/story/pricey-war-influence-your-instagram-feed/?mbid=social%5Ftwitter%5Fonsiteshare&ref=tvrev2beta2.ghost.io) (smack-talking brands) while The Atlantic investigates the [shady schemes of Instagram hackers](https://www.theatlantic.com/technology/archive/2018/11/hackers-are-stealing-influencer-instagram-accounts-promising-lucrative-brand-deals/575662/?ref=tvrev2beta2.ghost.io) posing as influencers, brands and agents -- when reached for comment, the brains behind one operation eloquently replied by email: *“becauze im a savage bitch Guciiiiii 4 lyyyffeee skrt skrt.”*#Follow4Follow: want to think like a teen, talk like a teen, market to a teen? Follow like a teen. Anyone who's reading this probably knows PewDiePie as the King of YouTube-- but are you keeping tabs on India? PewDiePie's been going head-to-head with T-Series, a record label out of Bollywood who's on track to [surpass PewDiePie's subscriber count any day now,](https://www.bloombergquint.com/business/youtube-king-pewdiepie-surrenders-crown-to-indian-record-label?ref=tvrev2beta2.ghost.io#gs.=aPuQ2c) according to Tubular Labs. As their videos average 6.5 million views each, Tubular Labs co-founder Allison Stern notes how[ creators can use music as a hook](https://www.nytimes.com/2018/11/14/world/asia/t-series-youtube-india.html?ref=tvrev2beta2.ghost.io) to gain ground with the younger generations, taking a page from Vevo's playbook.And what about following bots? AI is so hot right now. Check out these influence-bots, [@lilmiquela](https://www.instagram.com/lilmiquela/?hl=en&ref=tvrev2beta2.ghost.io), [@blawko22](https://www.instagram.com/blawko22/?hl=en&ref=tvrev2beta2.ghost.io) and [@bermudaisbae](https://www.instagram.com/bermudaisbae/?ref=tvrev2beta2.ghost.io) (three best friends managed by [@brud.fyi](https://www.instagram.com/brud.fyi/?hl=en&ref=tvrev2beta2.ghost.io)) who have their pixels on the pulse of Millennial/Gen Z culture. They're followed by the trendiest of my friends, doing brand deals, and their caption game is always strong AF. I'm only \*slightly\* jealous. To round out your robot research, dive into Sara Fischer's take on [machine learning and AI for media](https://www.axios.com/newsletters/axios-media-trends-6d9d22bc-9752-45b7-8922-e0ead9375f82.html?chunk=6&ref=tvrev2beta2.ghost.io#story6). **More headlines to gobble...**[Founder’s Big Idea to Revive BuzzFeed’s Fortunes? A Merger With Rivals](https://www.nytimes.com/2018/11/19/business/media/buzzfeed-jonah-peretti-mergers.html?ref=tvrev2beta2.ghost.io)New York Times[BuzzFeed Will Tell You What Millennials Want, for a Fee](https://www.bloomberg.com/news/articles/2018-11-16/buzzfeed-to-businesses-let-us-tell-you-what-millennials-want?mkt%5Ftok=eyJpIjoiTXpNME1EZzVNbVZoTVRBdyIsInQiOiJLRDR1XC91NmdkQW12dHFtelwvUWZYY2NtNEtSQ3JCWlpzRVB2VjB3V3hEK2RvK0hsaUpFSDdaSytyMm1KMnZpaWx4UGxwWVZNc1J6XC9LUnVPTWQxMnNTejdLdE43QzVCOTIxUlVlZnhoV0NvaG8wdGo5UXhYa2p6ZmpjdFoxRFVBRSJ9&ref=tvrev2beta2.ghost.io)Bloomberg*Kaufman’s 65-person team has generated about $50 million in sales this year from deals combining commerce and advertising, according to a person familiar with the matter*[The Netflix Effect: Can Rivals Compete By Bulking Up On Content?](https://www.hollywoodreporter.com/news/netflix-effect-can-rivals-compete-by-bulking-up-content-1162416?ref=tvrev2beta2.ghost.io)The Hollywood Reporter*WarnerMedia's library of 7,000 films and 5,000 shows may not alone be enough to face off against a streaming giant that is spending up to $13 billion annually, so an NBCUniversal team-up could make sense.*[How Will Disney Manage Hulu and Launch a Competing Streaming Service at the Same Time?](https://www.thewrap.com/how-will-disney-manage-hulu-while-launching-competing-streaming-service/?ref=tvrev2beta2.ghost.io)The Wrap[YouTube Is Now Showing Ad-Supported Hollywood Movies](https://adage.com/article/digital/youtube-starts-showing-free-hollywood-movies-ad-breaks/315631/?mkt%5Ftok=eyJpIjoiTXpNME1EZzVNbVZoTVRBdyIsInQiOiJLRDR1XC91NmdkQW12dHFtelwvUWZYY2NtNEtSQ3JCWlpzRVB2VjB3V3hEK2RvK0hsaUpFSDdaSytyMm1KMnZpaWx4UGxwWVZNc1J6XC9LUnVPTWQxMnNTejdLdE43QzVCOTIxUlVlZnhoV0NvaG8wdGo5UXhYa2p6ZmpjdFoxRFVBRSJ9&ref=tvrev2beta2.ghost.io)Ad Age[Facebook's Other Battle: Luring Viewers to Original Shows](https://www.hollywoodreporter.com/news/facebook-watch-battles-viewership-controversy-1161982?ref=tvrev2beta2.ghost.io)The Hollywood Reporter*Sources say FB *is spending selectively but competitively*, writing checks for $2 million an episode or more, standard for a half-hour, for scripted shows like Queen America. Facebook has also set itself apart with a *mandate for shows* that lean into its core features, like *connecting with a community.**[‘Less than a McDonald’s happy meal’: Facebook’s video ad breaks aren’t working for creators](https://digiday.com/media/facebook-video-ad-breaks-creators/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=181119)Digiday[Social Networks Double As Product Research Tools For Users](https://www.mediapost.com/publications/article/328329/social-networks-double-as-product-research-tools-f.html?ref=tvrev2beta2.ghost.io)MediaPost[Facebook Watch Picks Up YouTube-Born Jimmy Tatro Comedy Series](https://www.tubefilter.com/2018/11/15/facebook-watch-jimmy-tatro-comedy/?ref=tvrev2beta2.ghost.io)Tubefilter[Facebook is shutting down its connected-TV ad network](https://digiday.com/media/facebook-connected-tv-ad-network-shutting/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=181114)Digiday[Portal Launches Ad-Free Video Service With Donations and Micro-Transactions](https://variety.com/2018/digital/news/portal-launches-ad-free-video-service-with-donations-and-micro-transactions-1203026992/?ref=tvrev2beta2.ghost.io)Variety[Instagram To Purge Inauthentic Likes, Follows, And Comments To Ratchet Down Fake Engagement](https://www.tubefilter.com/2018/11/19/instagram-to-remove-fake-likes-follows-comments/?ref=tvrev2beta2.ghost.io)Tubefilter[How Hackers Are Stealing High-Profile Instagram Accounts](https://www.theatlantic.com/technology/archive/2018/11/hackers-are-stealing-influencer-instagram-accounts-promising-lucrative-brand-deals/575662/?mkt%5Ftok=eyJpIjoiTXpNME1EZzVNbVZoTVRBdyIsInQiOiJLRDR1XC91NmdkQW12dHFtelwvUWZYY2NtNEtSQ3JCWlpzRVB2VjB3V3hEK2RvK0hsaUpFSDdaSytyMm1KMnZpaWx4UGxwWVZNc1J6XC9LUnVPTWQxMnNTejdLdE43QzVCOTIxUlVlZnhoV0NvaG8wdGo5UXhYa2p6ZmpjdFoxRFVBRSJ9&ref=tvrev2beta2.ghost.io)The Atlantic[Instagram Adds Ecommerce Capabilities For Select Video Posts](https://www.tubefilter.com/2018/11/15/instagram-ecommerce-capabilities-video-posts/?utm%5Fsource=Tubefilter+Newsletters&utm%5Fcampaign=9facac2474-Tubefilter+Daily+Recap+-+2016-09-15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F09c509c94c-9facac2474-413632601&mc%5Fcid=9facac2474&mc%5Feid=0ace687418)Tubefilter[Instagram Loses Two Senior Leaders After Founders](https://www.bloomberg.com/news/articles/2018-11-16/facebook-s-instagram-loses-two-senior-leaders-after-founders?mod=djemCMOToday&ref=tvrev2beta2.ghost.io)Bloomberg[1 🤖 thing: Machine learning and AI for media](https://www.axios.com/newsletters/axios-media-trends-6d9d22bc-9752-45b7-8922-e0ead9375f82.html?chunk=6&ref=tvrev2beta2.ghost.io#story6)Axios[Condé Nast Hires Tastemade’s Oren Katzeff to Head Video-Entertainment Group](https://variety.com/2018/digital/exec-shuffle-people-news/conde-nast-entertainment-oren-katzeff-1203032439/?ref=tvrev2beta2.ghost.io)Variety[Condé Nast Entertainment Names Vox Vet Patrick Bulger Executive Director Of Its Digital Video Division ](https://www.tubefilter.com/2018/11/14/conde-nast-entertainment-patrick-bulger-vox-digital-video/?ref=tvrev2beta2.ghost.io)Tubefilter