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# The Frenemy Report: Gen Z Votes Too
- URL: https://tvrev2beta2.ghost.io/frenemy-report-gen-z-votes/
- Published: 2018-10-05T15:22:56.000Z
- Updated: 2018-10-05T15:22:56.000Z
- Author: Annie Edwards
- Tags: Streaming Wars, Facebook, Social Video, Generation Z, millennial, gaming, interactive entertainment, Snapchat, #sqs, #Import 2026-09-03 19:02

Interactivity is leading the way for the democratization of entertainment. Sure, [Gen Z won't turn 18 till next year](https://business.financialpost.com/personal-finance/young-money/gen-z-will-outnumber-millennials-within-a-year?ref=tvrev2beta2.ghost.io), by which point they'll be 32% of the world's population, but if the [success of esports](https://mailchi.mp/tvrevolution/esports-snapshot?ref=tvrev2beta2.ghost.io) and apps like HQ Trivia are any indicator, they're eager to get involved. Alas, [Disney invests in HQ Trivia's parent company](https://digiday.com/media/disney-invests-hq-trivias-parent-company-amid-direct-consumer-push/?ref=tvrev2beta2.ghost.io) while Facebook and Insider tout a [live trivia show](https://variety.com/2018/digital/news/facebook-confetti-gigi-gorgeous-king-bach-laura-clery-1202963261/?ref=tvrev2beta2.ghost.io) with a $100K prize. Games are also coming to Google Chrome, [for free](https://mashable.com/article/google-project-stream/?ref=tvrev2beta2.ghost.io#S80KhzmY%5FGqP). Netflix is gaming market research, [debuting interactive shows](https://deadline.com/2018/10/netflix-black-mirror-interactive-let-viewers-determine-endings-of-some-shows-1202474011/?ref=tvrev2beta2.ghost.io) where the audience can choose the ending of series like Black Mirror.So look around, literally. While VR is currently a lukewarm topic, at best, some publishers, [like Quartz investing in 360 video,](https://digiday.com/media/quartz-forges-ahead-360-degree-video-others-scale-back/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=180921) are wise to think about the long game. Once the generation raised on Twitch gains some purchasing power (after all, [gamers have more discretionary income](https://www.tubefilter.com/2018/10/02/fullscreen-study-discretionary-income-gamers/?ref=tvrev2beta2.ghost.io) than non-gamers), alliances such as the one between [YouTube VR and Facebook's Oculus Go](https://www.tubefilter.com/2018/09/26/youtube-app-virtual-reality-oculus-go/?ref=tvrev2beta2.ghost.io) will make a lot more $ense. [**Facebook** Rolls Out ‘**Premieres’**, Which Let Creators Debut On-Demand Videos As Live Events](https://www.tubefilter.com/2018/10/02/facebook-rolls-out-video-tools-globally/?ref=tvrev2beta2.ghost.io) \[Tubefilter\]In addition to these polls, which occur on Live videos in order to gather real-time viewer responses, Facebooks said that it will incorporate polling into on-demand videos as well.[This Is Us Too: Networks Bank On Emotions To Grab Ratings ](http://www.tvrev.com/s/this-is-us-emotions-drama-copycats-ratings/img?ref=tvrev2beta2.ghost.io)\[TVREV\] “Through [studies like this one](https://www.canvs.ai/emotions-and-tv-viewership/?ref=tvrev2beta2.ghost.io), **Canvs** has learned that certain emotions can elicit increased viewership,” Feldman said. “In TV dramas, for every 1 percent increase in emotional reactions conveying “hate,” there is a 0.7 percent increase in viewership. Tapping into emotions such as “hate,” “sadness,” and “beautiful” is proven to drive results for networks and creators.”[With a **Murdoch** in Charge, a **Start-Up Leads the Way on Mobile Video**](https://www.nytimes.com/2018/09/30/business/media/elisabeth-murdoch-vertical-networks.html?ref=tvrev2beta2.ghost.io) \[WSJ\]**Vertical Networks,** which counts Snap, the parent of Snapchat, as a minority investor, also makes shows for Facebook (“[I Have a Secret](https://www.facebook.com/I-Have-A-Secret-1976232052612197/)”) and YouTube (“[Yes Theory](https://www.youtube.com/channel/UCvK4bOhULCpmLabd2pDMtnA?ref=tvrev2beta2.ghost.io)”). Vertical said its original content — including [Brother](https://brotherhq.com/about-us/?ref=tvrev2beta2.ghost.io), a digital magazine for young men that publishes daily on Snapchat and Facebook — attracts more than 50 million monthly active viewers.[**Netflix Will Let Viewers Determine Endings Of Some Shows: Report**](https://deadline.com/2018/10/netflix-black-mirror-interactive-let-viewers-determine-endings-of-some-shows-1202474011/?ref=tvrev2beta2.ghost.io) \[Deadline\]In addition to Black Mirror, Netflix has closed a deal for one other live-action series and is in the final stages of other deals[Insights: Should Amazon Snap Up Struggling Snapchat?](https://www.tubefilter.com/2018/10/05/amazon-buy-snapchat-acquisition-thrillist/?ref=tvrev2beta2.ghost.io) \[Tubefilter\][SoulPancake, Tastemade partner on three cross-platform projects](http://realscreen.com/2018/10/05/soulpancake-tastemade-partner-on-three-cross-platform-projects/?ref=tvrev2beta2.ghost.io) \[Realscreen\][Facebook's Hyperpartisan Publishers Are Deepening Divisions About Brett Kavanaugh's Confirmation](https://www.buzzfeednews.com/article/craigsilverman/kavanaugh-confirmation-ford-facebook-hyperpartisan-pages?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) \[BuzzFeed News\][**Facebook ‘Confetti’ Live Trivia Show** Lines Up Digital Stars for Creator Week $100,000 Prize Giveaway](https://variety.com/2018/digital/news/facebook-confetti-gigi-gorgeous-king-bach-laura-clery-1202963261/?ref=tvrev2beta2.ghost.io) \[Variety\][**Facebook** Losing Friends](https://www.mediapost.com/publications/article/325906/facebook-losing-friends.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111216&hashid=a2vypyIIFgBKYoRxBj5U459wozA) \[MediaPost\][**YouTube** Has Partnered With Facebook-Owned Oculus On **YouTube VR App For The Oculus Go**](https://www.tubefilter.com/2018/09/26/youtube-app-virtual-reality-oculus-go/?ref=tvrev2beta2.ghost.io) \[Tubefilter\][**BuzzFeed** bets its future on being the home of ‘adulting’ advice](https://www.thedrum.com/opinion/2018/09/27/buzzfeed-bets-its-future-being-the-home-adulting-advice?utm%5Fcampaign=Newsletter%5FWeekly%5FMedia&utm%5Fsource=pardot&utm%5Fmedium=email) \[The Drum\][43% of Americans watch something on Netflix any given day, tying all of cable TV, according to a new study](https://www.businessinsider.com/43-percent-us-viewers-watch-netflix-any-day-study-2018-9?ref=tvrev2beta2.ghost.io) \[Business Insider\][Disney invests in HQ Trivia’s parent company amid direct-to-consumer push](https://digiday.com/media/disney-invests-hq-trivias-parent-company-amid-direct-consumer-push/?ref=tvrev2beta2.ghost.io)\[Digiday\][IMDb plots free video service supported by ads targeted using Amazon data](https://www.thedrum.com/news/2018/10/02/imdb-plots-free-video-service-supported-ads-targeted-using-amazon-data?utm%5Fcampaign=Newsletter%5FDaily%5FUS&utm%5Fsource=pardot&utm%5Fmedium=email) \[The Drum\][**Quartz** forges ahead with 360-degree video while others scale back](https://digiday.com/media/quartz-forges-ahead-360-degree-video-others-scale-back/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=180921) \[Digiday\][Digital Food Network **Tastemade Premieres First Feature Film**](https://www.tubefilter.com/2018/09/28/tastemade-feature-film-evan-funke/?ref=tvrev2beta2.ghost.io) \[Tubefilter\][TV networks, studios use chat fiction app **Yarn** to promote shows, develop new franchises](https://digiday.com/media/tv-networks-studios-use-chat-fiction-app-yarn-promote-shows-develop-new-franchises/?ref=tvrev2beta2.ghost.io) \[Digiday\][**Viacom** Taps Brian Robbins to Lead **Nickelodeon**](https://www.wsj.com/articles/viacom-taps-brian-robbins-to-lead-nickelodeon-1538418623?ref=tvrev2beta2.ghost.io) \[WSJ\][Facebook food channel Twisted is launching a pop-up bar with social-inspired cocktails](https://digiday.com/media/facebook-food-channel-twisted-enters-bar-scene-social-inspired-cocktails/?ref=tvrev2beta2.ghost.io) \[Digiday\][**Google's Project Stream is testing out streaming games through Chrome**](https://mashable.com/article/google-project-stream/?ref=tvrev2beta2.ghost.io#S80KhzmY%5FGqP) \[Mashable\][iHeartMedia Seeks to Light Up Marijuana Market With High Times Stake ](https://www.wsj.com/articles/iheartmedia-seeks-to-light-up-marijuana-market-with-high-times-investment-1538592389?ref=tvrev2beta2.ghost.io) \[Wall Street Journal\]