> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Frenemy Report: The Short of It
- URL: https://tvrev2beta2.ghost.io/frenemy-report-short/
- Published: 2018-11-13T21:53:59.000Z
- Updated: 2018-11-13T21:53:59.000Z
- Author: Annie Edwards
- Tags: Streaming Wars, Facebook, Creators, vine, Snapchat, #sqs, #Import 2026-09-03 19:02

**Getting Shorter:**The OG quick dopamine hit, Vine, is reported to debut V 2.0 ([named Byte](https://www.tubefilter.com/2018/11/09/new-vine-v2-app-dom-hofmann-byte/?utm%5Fsource=Tubefilter+Newsletters&utm%5Fcampaign=980bc09500-Tubefilter+Daily+Recap+-+2016-09-15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F09c509c94c-980bc09500-413632601&mc%5Fcid=980bc09500&mc%5Feid=0ace687418)) in 2019 and Gen Z is stoked... in the meantime, they have the [option of Lasso](http://fortune.com/2018/11/10/tiktok-facebook-lasso-video-app/?ref=tvrev2beta2.ghost.io) by Facebook (à la TikTok) and the ability to [monetize in Facebook's Portal](https://variety.com/2018/digital/news/portal-launches-ad-free-video-service-with-donations-and-micro-transactions-1203026992/?ref=tvrev2beta2.ghost.io) (à la Patreon). Calling Facebook a copycat is more than fair; just know it continues to pay off: see [**Facebook Watch** is copying **YouTube**'s playbook, and now publishers are scrambling to take advantage](https://www.businessinsider.com/facebook-watch-is-using-youtubes-playbook-to-succeed-2018-11?ref=tvrev2beta2.ghost.io) while noting that Snap lost its [Head of Content](https://variety.com/2018/digital/news/nick-bell-snapchat-snap-exits-1203026141/?ref=tvrev2beta2.ghost.io) along with [publishers from its Discover](https://www.mediapost.com/publications/article/327278/publishers-exit-snapchats-discover-platform-resu.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111577&hashid=fu6HWKo-ULVhq3Xw5OMBC%5FN%5F3ew) platform.**Getting Younger:**[81% of parents let kids (under 11 years old) watch YouTube](https://www.axios.com/80-percent-children-watch-youtube-dd3c76c6-7097-4f01-9ee2-d6b543888279.html?ref=tvrev2beta2.ghost.io) (hello Gen Alpha,[hello Cocomelon](http://www.tvrev.com/s/social-video-leaderboard-cocomelon-wwe-lead-u-s-media-creators-youtube/img?ref=tvrev2beta2.ghost.io)) ... and report that 60% have seen something disturbing, according to Pew Research Center. Brand safety, the gift that keeps on giving.**Getting Smaller:**Move over influencers and micro-influencers, [nanoinfluencers are they new promoters on the block](https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html?rref=collection%2Fbyline%2Fsapna-maheshwari&action=click&contentCollection=undefined®ion=stream&module=stream%5Funit&version=latest&contentPlacement=1&pgtype=collection&ref=tvrev2beta2.ghost.io). They only have between 1,000 - 5,000 followers, making them "authentic" and willing to post for free product or a small fee- letting brands hedge their bets and build relationships with tons of young talent.**Getting Smarter... kind of.**While consumers have smartened up, listing [Facebook as the least-trusted source for data protection,](https://www.mediapost.com/publications/article/327926/the-least-trusted-brand-for-data-protection-is-fac.html?ref=tvrev2beta2.ghost.io) Zuck's team is pushing full throttle into their video "Portal" device, [$pending large on TV advertising](http://www.tvrev.com/s/facebook-tapping-tv-portal/img?ref=tvrev2beta2.ghost.io). [Millennials Are High On Videos, Study Finds](https://www.mediapost.com/publications/article/327667/millennials-are-high-on-videos-study-finds.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111667&hashid=tolMWGJqdrJ2M5SIOC00V08GweY) \[MediaPost\]**Brightcove and YouGov* study: Of the millennials surveyed, *56% say video is more engaging than other forms of content*, versus 45% of consumers overall. And 46% of millennials prefer video over alternative formats, compared with 36% of all respondents.*[How **Facebook** Keeps Brands Safe On ‘Watch’ ](https://adexchanger.com/digital-tv/how-facebook-keeps-brands-safe-on-watch/?ref=tvrev2beta2.ghost.io)\[AdExchanger\]*Since the beginning of the year, we've seen *watching video in Facebook Watch grow about 14x.**[**Hearst** is building a 12-person research team to boost engagement ](https://digiday.com/media/hearst-building-12-person-research-team-boost-engagement/?ref=tvrev2beta2.ghost.io)\[Digiday\][Digital Video Is Gaining Ad Revenues Faster Than Traditional TV ](https://www.mediapost.com/publications/article/327501/digital-video-is-gaining-ad-revenues-faster-than-t.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111639&hashid=yZdfM89HVk33Wk8mWk8Ejg-A6cw)\[MediaPost\][Bob Iger Talks Disney+, Hulu Plans and His Vision for Enlarged TV Studio ](https://variety.com/2018/digital/news/disney-disney-streaming-service-launch-2019-1203023789/?ref=tvrev2beta2.ghost.io)\[Variety\][Are You Ready for the Nanoinfluencers? ](https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html?rref=collection%2Fbyline%2Fsapna-maheshwari&action=click&contentCollection=undefined®ion=stream&module=stream%5Funit&version=latest&contentPlacement=1&pgtype=collection&ref=tvrev2beta2.ghost.io)\[New York Times\][Housecleaning WarnerMedia Keeping, and Doubling Down on VRV](https://www.broadcastingcable.com/news/housecleaning-warnermedia-keeping-and-doubling-down-on-vrv?ref=tvrev2beta2.ghost.io) \[B&C\][Social media content and analytics startup PressLogic raises $10M from popular Chinese selfie app Meitu ](https://techcrunch.com/2018/11/07/social-media-content-and-analytics-startup-presslogic-raises-10m-from-popular-chinese-selfie-app-meitu/?ref=tvrev2beta2.ghost.io)\[TechCrunch\][The Least-Trusted Brand For Data Protection Is Facebook, Study Shows ](https://www.mediapost.com/publications/article/327926/the-least-trusted-brand-for-data-protection-is-fac.html?ref=tvrev2beta2.ghost.io)\[MediaPost\][Facebook Goes After TikTok With the Debut of Lasso ](http://fortune.com/2018/11/10/tiktok-facebook-lasso-video-app/?ref=tvrev2beta2.ghost.io)\[Fortune\][Vine Sequel To Be Called ‘Byte,’ Launching Next Spring](https://www.tubefilter.com/2018/11/09/new-vine-v2-app-dom-hofmann-byte/?utm%5Fsource=Tubefilter+Newsletters&utm%5Fcampaign=980bc09500-Tubefilter+Daily+Recap+-+2016-09-15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F09c509c94c-980bc09500-413632601&mc%5Fcid=980bc09500&mc%5Feid=0ace687418) \[Tubefilter\][Video Briefing: Facebook Watch budgets have shifted as priorities change ](https://digiday.com/media/video-briefing-early-facebook-watch-publishers-seek-other-funding-sources/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=181107)\[Digiday\][Maddow Shares Viewers with Hannity? And More Election Day Stats](http://www.tvrev.com/s/maddow-shares-viewers-hannity-election-day-stats/img?ref=tvrev2beta2.ghost.io)\[TVREV\][GroupM’s State of Video Lays Out New Battleground For Attention](https://adexchanger.com/digital-tv/groupms-state-of-video-lays-out-new-battleground-for-attention/?ref=tvrev2beta2.ghost.io) \[AdExchanger\][‘Shows for nobody’: Facebook Watch has moved away from early short-form video formats](https://digiday.com/media/facebook-watch-short-form-video/?ref=tvrev2beta2.ghost.io) \[Digiday\][Facebook Watch is copying YouTube's playbook, and now publishers are scrambling to take advantage](https://www.businessinsider.com/facebook-watch-is-using-youtubes-playbook-to-succeed-2018-11?ref=tvrev2beta2.ghost.io) \[Business Insider\][Portal Launches Ad-Free Video Service With Donations and Micro-Transactions](https://variety.com/2018/digital/news/portal-launches-ad-free-video-service-with-donations-and-micro-transactions-1203026992/?ref=tvrev2beta2.ghost.io) \[Variety\][Facebook signs Coffee & TV as official production partner to help brands improve video content](https://www.campaignlive.co.uk/article/facebook-signs-coffee-tv-official-production-partner-help-brands-improve-video-content/1497811?ref=tvrev2beta2.ghost.io) \[Campaign\][Facebook opens its first small biz pop-up stores inside Macy’s](https://techcrunch.com/2018/11/05/facebook-pop-up-store/?ref=tvrev2beta2.ghost.io) \[TechCrunch\][Instagram prototypes bully-proof moderated School Stories](https://techcrunch.com/2018/11/05/instagram-school-stories/?ref=tvrev2beta2.ghost.io) \[TechCrunch\][Twitter Deletes Accounts Designed for U.S. Voter Suppression](https://www.bloomberg.com/news/articles/2018-11-02/twitter-deletes-accounts-designed-for-u-s-voter-suppression?ref=tvrev2beta2.ghost.io) \[Bloomberg\][Twitter Hires Ad Executive to Engage With User Groups](https://www.wsj.com/articles/twitter-hires-ad-executive-to-engage-with-user-groups-1541176909?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) \[WSJ\][It looks like the Switch will get YouTube in the next 72 hours](https://www.theinquirer.net/inquirer/news/3065662/it-looks-like-the-switch-will-get-youtube-in-the-next-72-hours?ref=tvrev2beta2.ghost.io) \[The Inquirer\][Hulu Taps YouTube Exec To Lead Content Partnerships](https://www.mediapost.com/publications/article/327333/hulu-taps-youtube-exec-to-lead-content-partnership.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111585&hashid=yZdfM89HVk33Wk8mWk8Ejg-A6cw) \[MediaPost\][Welcome To The Age Of The Hour-long YouTube Video](https://www.wired.com/story/youtube-video-extra-long/?ref=tvrev2beta2.ghost.io)\[Wired\][America's kids are watching YouTube ](https://www.axios.com/80-percent-children-watch-youtube-dd3c76c6-7097-4f01-9ee2-d6b543888279.html?ref=tvrev2beta2.ghost.io)\[Axios\][Youtube's Push to Counter Toxic Videos with 'Good' Creators](https://www.wired.com/story/youtubes-creators-for-change-counterspeech/?ref=tvrev2beta2.ghost.io) \[Wired\][Nick Bell Out as Snap’s Head of Content ](https://variety.com/2018/digital/news/nick-bell-snapchat-snap-exits-1203026141/?ref=tvrev2beta2.ghost.io)\[Variety\][Publishers Exit Snapchat's Discover Platform, Resulting In Layoffs](https://www.mediapost.com/publications/article/327278/publishers-exit-snapchats-discover-platform-resu.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111577&hashid=fu6HWKo-ULVhq3Xw5OMBC%5FN%5F3ew) \[MediaPost\][Snap expands Snapchat Shows with 25 new series out of the UK](https://techcrunch.com/2018/10/30/snap-expands-snapchat-shows-with-25-new-series-out-of-the-uk/?ref=tvrev2beta2.ghost.io) \[TechCrunch\][Niche video programmers have new competition in Netflix and other big spenders](https://digiday.com/media/niche-video-programmers-have-new-competition-in-netflix-and-other-big-spenders/?ref=tvrev2beta2.ghost.io) \[Digiday\][Layoffs Hit Disney Digital Networks](https://www.hollywoodreporter.com/news/disney-digital-networks-hit-layoffs-1157822?ref=tvrev2beta2.ghost.io) \[The Hollywood Reporter\][ABC to Air Show Launched Via Facebook on Broadcast ](https://www.broadcastingcable.com/news/abc-to-air-shows-launched-via-facebook-on-broadcast?ref=tvrev2beta2.ghost.io)\[Broadcasting & Cable\][Oath is rebranding as Verizon Media Group: report](https://www.fiercevideo.com/video/oath-rebranding-as-verizon-media-group-report?ref=tvrev2beta2.ghost.io) \[FierceVideo\][Super Smash Bros. Ultimate is getting its own dedicated video sharing service](https://www.theverge.com/2018/11/1/18051500/super-smash-bros-ultimate-world-nintendo-switch?ref=tvrev2beta2.ghost.io) \[The Verge\][Fortnite, Twitch... Will Smith? 10 Digital Players Disrupting Traditional Hollywood](https://www.hollywoodreporter.com/lists/hollywoods-10-industry-shaking-digital-players-1156380?ref=tvrev2beta2.ghost.io) \[The Hollywood Reporter\][National Geographic is using VR and social platforms to appeal to Gen Z](https://digiday.com/marketing/national-geographic-virtual-reality-social-gen-z/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=181030) \[Digiday\][How Tastemade Is Cooking Up A New Kind Of TV Tastemaker](https://adexchanger.com/tv-and-video/how-tastemade-is-cooking-up-a-new-kind-of-tv-tastemaker/?mkt%5Ftok=eyJpIjoiTnpJM01EZGhPRFkzT0dFMyIsInQiOiJEc3Fweitjc2ZOMElQd1NIdXJianZ3Ym03Q1wvUmsxbG96TTV1OHZ0ZjlIdWsyXC9JbFdjNUdabEJacGFDZWdNeU91c1lzb2FrNm5sSjBLWXd3Zm9vd01QRGE4V2QxbUozWHFPMk4ySGNaYm5mdE9lb3E0YWJ3WDZBXC9BMW1Ib0pvZSJ9&ref=tvrev2beta2.ghost.io) \[AdExchanger\]