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# The Frenemy Report: Video is the Key to Gen Z
- URL: https://tvrev2beta2.ghost.io/frenemy-report-video-key-gen-z/
- Published: 2018-02-07T00:01:32.000Z
- Updated: 2018-02-07T00:01:32.000Z
- Author: Annie Edwards
- Tags: Streaming Wars, Facebook, vidcon, gen z, millennial, Snapchat, #sqs, #Import 2026-09-03 19:02

Viacom's been trying to get in with the next generation, first [acquiring WHOSAY and now VidCon](http://variety.com/2018/digital/news/viacom-acquiring-vidcon-exclusive-1202687868/?ref=tvrev2beta2.ghost.io), a popular annual video conference (Read: extravaganza of YouTubers and their fans, creators who can now [post stories on Patreon](http://variety.com/2018/digital/news/patreon-lens-stories-1202688720/?ref=tvrev2beta2.ghost.io)). Speaking of creators, [Facebook Watch is planning a more direct assault on YouTube](https://www.cnbc.com/2018/02/05/facebook-wants-to-open-up-its-videos-platform-to-more-online-influencers-and-advertisers-.html?mod=djemCMOToday&ref=tvrev2beta2.ghost.io).After what feels like 365 days of negative press, Snap is rejoicing-- [Snap beat analysts' expectations for Q4 2017, and their stock soared 27% yesterday](http://variety.com/2018/digital/news/snap-q4-2017-earnings-1202689513/?ref=tvrev2beta2.ghost.io). Snap's[ going for the Gold](https://www.wsj.com/articles/snapchat-to-show-live-video-of-nbcs-olympics-coverage-1518004921?ref=tvrev2beta2.ghost.io)![**Viacom Acquiring VidCon**](http://variety.com/2018/digital/news/viacom-acquiring-vidcon-exclusive-1202687868/?ref=tvrev2beta2.ghost.io) \[Variety\]VidCon likely fits into **Viacom’s efforts to connect with youth audiences, who gravitate more and more to digital platforms than the linear cable channels** that are the conglomerate’s core assets. Just last month Viacom also acquired **WhoSay**, an influencer marketing firm that specializes in targeting young audiences online with branded content.[**Facebook is planning a more direct assault on YouTube, sources say**](https://www.cnbc.com/2018/02/05/facebook-wants-to-open-up-its-videos-platform-to-more-online-influencers-and-advertisers-.html?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) \[CNBC\]Facebook has talked to media buyers about **expanding Watch to more individual creators and creating an advertising system where everyone would get a split of revenue, similar to YouTube.** The company has also indicated that it will **allow brands to select which shows they want to advertise on and potentially create a tiered advertising system** to allow companies to advertise on top Watch videos.[How **Facebook stole the news business**](https://techcrunch.com/2018/02/03/facebooks-siren-call/?ref=tvrev2beta2.ghost.io) \[TechCrunch\]Again and again, Facebook has centralized attention typically spread across the web. A few years back I wrote about[ “20 New Ways Facebook Is Eating The Internet,”](https://techcrunch.com/gallery/the-internet-is-like-a-series-of-facebooks/?ref=tvrev2beta2.ghost.io) and its appetite has only grown. It’s trying to do the same with Watch (YouTube), Marketplace (Craigslist and eBay) and many other features. It’s a smart plan that ends up arguably improving the experience for individual users — or at least offering new options while making Facebook more essential and much richer.[**Snap Stock Soars** as Company Posts First Earnings Beat Since IPO](http://variety.com/2018/digital/news/snap-q4-2017-earnings-1202689513/?ref=tvrev2beta2.ghost.io) \[Variety\]Those design changes have put a bigger emphasis on user-to-user sharing, as opposed to content created by publishers and brands. “There is a really big difference in talking to your friends on a telephone, and broadcasting on a TV channel,” Spiegel said Tuesday about the logic of separating the two.[Why **Facebook and Instagram should kill the Like button**](https://mashable.com/2018/02/06/facebook-should-kill-the-like/?ref=tvrev2beta2.ghost.io#cc1oDFNq9mqq) \[Mashable\]The Like has become the currency of carelessness — a way to show we approve without being deeply invested. In many cases, it covers for a lack of attention. It helps fake news propagate, discourages meaningful conversations, encourages shallowness, and exacerbates the most psychologically damaging effects of social media.[**Patreon Launches Lens, Its Take on Stories**, to Let Creators Connect With Supporters](http://variety.com/2018/digital/news/patreon-lens-stories-1202688720/?ref=tvrev2beta2.ghost.io) \[Variety\]Creators can annotate their photos and videos with captions, and everything expires 24 hours after posting — just like stories on Instagram or Snapchat. [Advertisers Following Viewers as They Move to Over-the-Top](http://www.multichannel.com/news/audience-measurement/advertisers-following-viewers-they-move-over-top/417963?ref=tvrev2beta2.ghost.io) \[Multichannel News\]The survey, conducted by Kagan, a division of S&P Global Market Intelligence, found that **100% of advertisers said the biggest change in their strategy was the result of changing viewing habits.** The survey’s advertising respondents said they expected higher return on investment on[ OTT](http://www.multichannel.com/articles-taging/ott?ref=tvrev2beta2.ghost.io), where they are able to use data and adopt audience-based buying.[**Instagram** Gives Brands New Way to Sell in 'Collection' Ads](http://adage.com/article/digital/instagram-brands-sell-collection-ads/312273/?ref=tvrev2beta2.ghost.io) \[Ad Age\]On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were[ first tested](https://www.facebook.com/business/learn/facebook-create-ad-collection) on Facebook.[When Technology Disrupts Marketing, Talent Is Next](http://adage.com/article/quantcast/technology-disrupts-marketing-talent/312190/?ref=tvrev2beta2.ghost.io) \[Ad Age\]So I came to a crossroads. While I loved my agency experience, I felt the need to begin work at a technology company. In January 2018, I joined the product marketing team of **Quantcast—an AI technology company that operates the world's largest audience behavior graph.** I wanted to work side by side with cutting-edge technologists to help brands and their agency partners grow in the AI era.[Warner’s warning: **YouTube’s recommendation algorithm** is susceptible to “bad actors”](https://www.fastcompany.com/40526693/warners-warning-youtubes-recommendation-algorithm-is-susceptible-to-bad-actors?ref=tvrev2beta2.ghost.io) \[Fast Company\]“Companies like YouTube have immense power and influence in shaping the media and content that users see,”[ Warner told *The Guardian*](https://www.theguardian.com/technology/2018/feb/05/senator-warns-youtube-algorithm-may-be-open-to-manipulation-by-bad-actors?ref=tvrev2beta2.ghost.io). “I’ve been increasingly concerned that the recommendation engine algorithms behind platforms like YouTube are, at best, intrinsically flawed in optimizing for outrageous, salacious and often fraudulent content.”[**NBCUniversal and BuzzFee**d are teaming up for a new parenting channel called **Playfull**](https://digiday.com/media/nbcuniversal-and-buzzfeed-are-launching-a-new-parenting-vertical-called-playfull/?ref=tvrev2beta2.ghost.io) \[Digiday\][Playfull](https://www.facebook.com/officialplayfull/) launches today on Facebook and is the first publishing brand that will be co-owned by the longtime partners.[ NBCUniversal has invested $400 million in BuzzFeed since 2015 and has embedded the digital publisher within its Digital Enterprises group](https://digiday.com/media/something-old-something-new-inside-nbcuniversal-buzzfeeds-union/?ref=tvrev2beta2.ghost.io), which oversees NBCU’s digital media investments including other partnerships with Vox Media and Snap.[**NFL Star Von Miller** to Host Live **Comedy-Variety Show for Facebook Watch**](http://variety.com/2018/digital/news/von-miller-facebook-watch-denver-broncos-comedy-variety-show-1202680063/?ref=tvrev2beta2.ghost.io) \[Variety\]Denver Broncos star Von Miller is heading to **Facebook Watch** as the host of a live weekly comedy-variety series to originate from his mansion in the Mile-High City. [**Facebook Watch may be finding its groove** thanks to **Tom Brady and Stephen A. Smith**](http://www.businessinsider.com/facebook-watch-may-be-finding-its-groove-thanks-to-tom-brady-and-stephen-a-smith-2018-1?ref=tvrev2beta2.ghost.io) \[Business insider\]Moreover, "Tom vs. Time" has the potential to get people to think differently about the **Facebook** video experience, since it looks far more polished than the typical web series. That could give viewers, and advertisers, a reason to take the rest of Watch more seriously.[**Netflix's 'Altered Carbon'** Is The Best Hard Sci-Fi Show On TV This Side Of 'Westworld'](https://www.forbes.com/sites/insertcoin/2018/02/05/netflixs-altered-carbon-is-the-best-hard-sci-fi-show-on-tv-this-side-of-westworld/?ref=tvrev2beta2.ghost.io#779aa0b9432c) \[Forbes\]Netflix, slow down. I just finished[ processing Black Mirror](https://www.forbes.com/sites/insertcoin/2017/12/31/ranking-black-mirror-season-4s-episodes-from-worst-to-best/?ref=tvrev2beta2.ghost.io), *Altered Carbon*[ came out Friday](https://www.forbes.com/sites/erikkain/2018/02/03/the-critics-must-be-crazy-altered-carbon-is-a-fantastic-new-netflix-original/?ref=tvrev2beta2.ghost.io#308306516963), and now you’re[ dumping a new Cloverfield movie on me](https://www.forbes.com/sites/lukethompson/2018/02/05/review-the-cloverfield-paradox/?ref=tvrev2beta2.ghost.io) after the Super Bowl. I love sci-fi but man, you’re crazy.[**Snapchat** to Show Live Video of **NBC’s Olympics Coverage**](https://www.wsj.com/articles/snapchat-to-show-live-video-of-nbcs-olympics-coverage-1518004921?ref=tvrev2beta2.ghost.io) \[WSJ\]Deal could forge closer ties between traditional TV networks and Snapchat’s parent company Snap Inc.