> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Frenemy Report: Gen Alpha; Chasing Streams
- URL: https://tvrev2beta2.ghost.io/frenemy-report/
- Published: 2018-10-18T18:24:35.000Z
- Updated: 2018-10-18T18:24:35.000Z
- Author: Annie Edwards
- Tags: Streaming Wars, Netflix, gen z, gen alpha, quibi, Content, Streaming TV, #sqs, #Import 2026-09-03 19:02

ICYMI, [Gen Alpha](https://twitter.com/bmorrissey/status/1052233736560005120?ref=tvrev2beta2.ghost.io) is the new Gen Z. Get with it.[](https://twitter.com/bmorrissey/status/1052233736560005120?ref=tvrev2beta2.ghost.io)Will Alpha TV look like Snapchat Shows (now up to [60 series!](https://variety.com/2018/digital/news/snapchat-scripted-series-podcast-1202980697/?ref=tvrev2beta2.ghost.io)) or like [Quibi](https://www.hollywoodreporter.com/live-feed/sneaker-culture-show-lena-waithe-is-next-jeffrey-katzenbergs-quibi-1152595?ref=tvrev2beta2.ghost.io)? Feels like there are enough [streaming service options](https://www.axios.com/digital-video-wars-heat-up-4ccda248-c8c8-4d2c-9acf-ebef67607870.html?ref=tvrev2beta2.ghost.io) to hold a high-def Hunger Games... or rather... [The Real World](https://www.businessinsider.com/mtvs-the-real-world-is-coming-to-facebook-watch-2018-10?ref=tvrev2beta2.ghost.io), back n' more interactive than ever on FB Watch.How will we determine success in this brave new world? Insta-fame > Netflix ratings.[ Netflix capitalizes on their ability to drive culture](https://www.recode.net/2018/10/16/17986022/netflix-drives-culture?ref=tvrev2beta2.ghost.io) during their earnings call, see chart below:

Or rather, will $uce$$ be the ability to seamlessly combine omni-platform lifestyle content with commerce? We think shoppable Instagram posts are phase one of a buyable new world. Check out phase two: style icon [Jenna Lyons and Turner](https://www.vogue.com/article/jenna-lyons-new-venture?ref=tvrev2beta2.ghost.io) partner, Amazon [invests in Tastemade](https://variety.com/2018/digital/news/tastemade-35-million-funding-amazon-1202982744/?ref=tvrev2beta2.ghost.io), and advertisers will [retarget you on Facebook](https://www.recode.net/2018/10/16/17966102/facebook-portal-ad-targeting-data-collection?ref=tvrev2beta2.ghost.io)'s new home video device. Phase three: content for a cause, like [crowdsourcing cures](https://www.apnews.com/c6b19f845adf4901ab49a00f196c835a?ref=tvrev2beta2.ghost.io) and [incubators for educators](https://www.tubefilter.com/2018/10/17/next-10-ventures-launches-educreator-incubator/?ref=tvrev2beta2.ghost.io). [Sneaker Culture Show From Lena Waithe Is Next for Jeffrey Katzenberg's Quibi](https://www.hollywoodreporter.com/live-feed/sneaker-culture-show-lena-waithe-is-next-jeffrey-katzenbergs-quibi-1152595?ref=tvrev2beta2.ghost.io)THR[Instagram Adds Anti-Bullying Tools](https://www.mediapost.com/publications/article/326264/instagram-adds-anti-bullying-tools.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=111309&hashid=yZdfM89HVk33Wk8mWk8Ejg-A6cw)MediaPost[YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)](https://www.tubefilter.com/2018/10/09/youtube-3-billion-us-ad-revenues/?ref=tvrev2beta2.ghost.io)Tubefilter[YouTube brand safety and transparency ‘unmanageable’](https://www.rapidtvnews.com/2018101153787/youtube-brand-safety-and-transparency-unmanageable.html?ref=tvrev2beta2.ghost.io#ixzz5Tc6wGdHl)Rapid TV News[SuperData Launching Esports, Gaming Measurement Tool](https://www.mediapost.com/publications/article/326317/superdata-launching-esports-gaming-measurement-to.html?edition=111331&ref=tvrev2beta2.ghost.io)MediaPost[Group Nine Media Names Former Go90 Exec Jeff Siegel SVP Of Distribution](https://www.tubefilter.com/2018/10/15/group-nine-media-hires-jeff-siegel/?ref=tvrev2beta2.ghost.io)Tubefilter[Reddit hits 1 billion video views per month a year after launching its own video player](https://digiday.com/media/reddit-video-growth/?ref=tvrev2beta2.ghost.io)Digiday[Jenna Lyons Is Back, and She’s Returning With a Brand-New Multi-Platform Venture](https://www.vogue.com/article/jenna-lyons-new-venture?ref=tvrev2beta2.ghost.io)Vogue[Walmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video Service](https://variety.com/2018/digital/news/walmart-vudu-mgm-shows-free-ad-supported-streaming-1202970491/?ref=tvrev2beta2.ghost.io)Variety[IMDb plots free video service supported by ads targeted using Amazon data](https://www.thedrum.com/news/2018/10/02/imdb-plots-free-video-service-supported-ads-targeted-using-amazon-data?utm%5Fcampaign=Newsletter%5FDaily%5FUS&utm%5Fsource=pardot&utm%5Fmedium=email)The Drum[PopSugar CRO Geoff Schiller: ‘If you focus on making money, you wind up diluting the brand’](https://www.glossy.co/podcasts/popsugar-cro-geoff-schiller-if-you-focus-on-making-money-you-wind-up-diluting-the-brand?ref=tvrev2beta2.ghost.io)Digiday[Tastemade Raises $35 Million in Funding From Investors Including Amazon](https://variety.com/2018/digital/news/tastemade-35-million-funding-amazon-1202982744/?ref=tvrev2beta2.ghost.io)Variety[MTV is bringing back 'The Real World' for Facebook Watch, and will let the audience vote on the direction of the show](https://www.businessinsider.com/mtvs-the-real-world-is-coming-to-facebook-watch-2018-10?ref=tvrev2beta2.ghost.io)Business Insider[Here’s why Netflix has no interest in live TV](https://www.recode.net/2018/10/9/17957658/netflix-live-tv-ted-sarandos-vanity-fair-brett-kavanaugh?ref=tvrev2beta2.ghost.io)Recode[How Netflix drives culture, in one chart](https://www.recode.net/2018/10/16/17986022/netflix-drives-culture?ref=tvrev2beta2.ghost.io)Recode[Facebook Rolls Out ‘Premieres’, Which Let Creators Debut On-Demand Videos As Live Events](https://www.tubefilter.com/2018/10/02/facebook-rolls-out-video-tools-globally/?ref=tvrev2beta2.ghost.io)Tubefilter[Facebook's Portal video device launches amid privacy concerns](https://www.cnet.com/news/facebook-unveils-new-portal-video-chat-devices-for-the-smart-home/?ref=tvrev2beta2.ghost.io)CNET[Jessica Biel To Star In ‘Limetown’ Facebook TV Series Based On Podcast](https://deadline.com/2018/10/jessica-biel-star-in-limetown-facebook-watch-tv-series-podcast-1202477646/?ref=tvrev2beta2.ghost.io)Deadline[Meredith is developing 10 original shows for Instagram’s IGTV](https://digiday.com/media/meredith-original-shows-instagram-igtv/?utm%5Fmedium=email&utm%5Fcampaign=digidaydis&utm%5Fsource=daily&utm%5Fcontent=181009)Digiday[Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content](https://www.tubefilter.com/2018/10/04/jukin-six-second-ads-user-generated-content/?ref=tvrev2beta2.ghost.io)Tubefilter[YouTube's plan to replace cable TV just took a big leap forward — but it also exposed a critical turf war for the future of television](https://www.businessinsider.com/cbs-lone-holdout-for-youtube-tv-dvr-2018-10?ref=tvrev2beta2.ghost.io)BI[Generation Z Americans love Snapchat, Instagram, YouTube mobile apps: A Foolish Take](https://www.usatoday.com/story/money/markets/2018/10/06/generation-z-love-snapchat-youtube-instagram-mobile-apps/38008185/?ref=tvrev2beta2.ghost.io)USA Today