> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: NewFront Dunks, Consolidations In Local
- URL: https://tvrev2beta2.ghost.io/hot-list-032326/
- Published: 2026-03-23T16:14:01.000Z
- Updated: 2026-09-03T22:44:37.000Z
- Author: Jason Damata
- Tags: Hot List, Alan Wolk, Tim Hanlon, local news, Jon Lafayette, YouTube, Scout Jacobs, Brandon Katz, Podcast, Live Sports, In the Vicinity, Jim Wilson, All Grown Up: FAST Comes Of Age, Magnite, FAST, 2026 NewFronts, VIZIO, Walmart, Walmart Connect, Shaquille O'Neal, #sqs, #Import 2026-09-03 21:54, Ad Tech, Data, Sports

*“We live in an impatient world. Everybody is always looking for the next big Kobe, the next big LeBron, the next big Twitter”- Shaq*

It’s an amazing day to see the future of TV on display. After a double header for YouTube, Walmart - VIZIO are opening the IAB [NewFronts with Shaq. ](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.adweek.com%2Fcommerce%2Fshaq-headline-walmart-and-vizios-first-joint-newfront-event%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=u8Q8imr-91lBdMq5meojnEv7SDM%3D&ref=tvrev2beta2.ghost.io)LG Ads is at Webster Hall. That’s just Monday.

Look for Walmart - VIZIO to champion the growth trajectory of their operating system and Unified Customer Experience, which enables a single logon that crosses the bridge between the world’s largest retailer and 30% of American Households. That was fast.

It wasn’t so long ago that a few young agency bucks came together to try and help web video stand up the *NewFronts*. Among them, [a young Paul Kontonis](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.instagram.com%2Fp%2FCyBSxw1uCWG%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=Yc6J2vmwGMN1Nr62nbPH6eUzwC8%3D&ref=tvrev2beta2.ghost.io) whose memory we honor at [Paul Kontonis.Life](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fpaulkontonis.life&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=qnag2ZEtKcyaPtGIxUFUYcC62kc%3D&ref=tvrev2beta2.ghost.io)

Some great originals this week!!! Until next!

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774280896997-S1K8LD8ONT8FUPES8815/index-exchange-james-wilhite-alan-wolk-marketecture-live-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774280897706-8YI13MIU7VHO70Y9HS08/in-the-vicinity-episode-3-031726-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774280899892-I3AIEE9DC46DJPS5D3OJ/signal-bars-proximity-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774280898231-WHGDW44JH4EARDJT1PG3/living-room-study-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774280899358-BYD2Z8660AXM6MKDRV1I/raised-hand-unsplash-image-r6xx6fnvpt8-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1771870054355-Q5EMC5YNO8Z6ELFEVNR8/all-grown-up_fast-comes-of-age_cover_21626-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774281755682-NTSTLZWPKEEYMGN134D4/tubi-report-intention-attention-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/shortened/6e28487b67923b963c551518e2953773.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774281756023-YV7ONIGWL7ZBMALH0GFI/cadbury-bunny-creme-eggs-format-original.png)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774281991082-TU5NWKHHLDXPDEZ0R245/burger-king-2026-03-18-at-11-30-19-am-1-format-original.png)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1774281756662-KLPGQYM2IQW130F3NPM3/youtube-political-ads-format-original.jpg)

#### [**VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool** ](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Fvideoamp-adds-data-siriusxm-national-cinemedia-audience-1236692220%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=uhRyvop4iVMYXx%5F2AzFQ8uXbdSI%3D&ref=tvrev2beta2.ghost.io)**\[Variety\]**

- **TL;DR:** VideoAmp is expanding its cross-platform planning tool by integrating first-party audience data from SiriusXM Media and National CineMedia, giving advertisers a more unified view across audio, streaming, and cinema.

#### [**LinkedIn is making a big play for streaming TV ad dollars** ](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.businessinsider.com%2Flinkedin-partners-with-the-trade-desk-for-ctv-ads-2026-3%3Futm%5Fcampaign%3DCMO%2520Insider%2520%25E2%2580%2594%2520March%252018%25202026%26utm%5Fmedium%3Demail%26utm%5Fsource%3DIterable&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=6uSBbgabO71FkkaeTU%5FNkDlHAkw%3D&ref=tvrev2beta2.ghost.io)**\[Business Insider\]**

- **TL;DR:** LinkedIn is expanding into connected TV advertising through a new partnership with The Trade Desk, its first DSP integration for CTV campaigns.

#### [**New Report 'Brings the Receipts' on ROI of Women's Sports Ads**](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.adweek.com%2Fconvergent-tv%2Fnew-report-brings-the-receipts-on-roi-of-womens-sports%2F%3Fitm%5Fcampaign%3D1%26itm%5Fmedium%3Dthe-latest-left%26itm%5Fsource%3Dhomepage&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=5GoSXf7ZB-uYL7Og3XwxSSNh2RQ%3D&ref=tvrev2beta2.ghost.io) **\[Adweek\]**

- **TL;DR:** A new report from WPP Media finds that advertising in women’s sports is delivering outsized ROI, with ad impressions up 79% YoY and engagement 20% higher than non-sports TV.

**ICYMI**

- [Samsung Ads launches Product Carous](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.advanced-television.com%2F2026%2F03%2F19%2Fsamsung-ads-launches-product-carousel%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=rpcsAe0iuVjEH9nXbBcgrGGgpYU%3D&ref=tvrev2beta2.ghost.io)[el](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.advanced-television.com%2F2026%2F03%2F19%2Fsamsung-ads-launches-product-carousel%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=rpcsAe0iuVjEH9nXbBcgrGGgpYU%3D&ref=tvrev2beta2.ghost.io) \[Advanced Television\]
- [Nielsen 'Blin](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.advanced-television.com%2F2026%2F03%2F19%2Fsamsung-ads-launches-product-carousel%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=rpcsAe0iuVjEH9nXbBcgrGGgpYU%3D&ref=tvrev2beta2.ghost.io)[d Spot' Gets A Little Bli](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F413609%2Fnielsen-blind-spot-gets-a-little-blinder-will-c.html%3Fhashid%3DrO9wY%5FfTfRgAexIZbgHeixXInKA%26utm%5Fcampaign%3D141985%26utm%5Fcontent%3Dreadmore%26utm%5Fmedium%3Demail%26utm%5Fsource%3Dnewsletter&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=obuRyGaj89k19kGiLDuiXbufMgs%3D&ref=tvrev2beta2.ghost.io)[nder, Will Cease Monitoring Many TV Markets](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F413609%2Fnielsen-blind-spot-gets-a-little-blinder-will-c.html%3Fhashid%3DrO9wY%5FfTfRgAexIZbgHeixXInKA%26utm%5Fcampaign%3D141985%26utm%5Fcontent%3Dreadmore%26utm%5Fmedium%3Demail%26utm%5Fsource%3Dnewsletter&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=obuRyGaj89k19kGiLDuiXbufMgs%3D&ref=tvrev2beta2.ghost.io) \[MediaPost\]
- [Nielsen: Sports continues to prop up ad-supported TV](https://www.marketingdive.com/news/nielsen-sports-continues-to-prop-up-ad-supported-tv/814781/?ref=tvrev2beta2.ghost.io) \[Marketing Dive\]
- [Report: Streaming the most engaging entertainment channel](https://www.advanced-television.com/2026/03/17/report-streaming-the-most-engaging-entertainment-channel/?ref=tvrev2beta2.ghost.io) \[Advanced Television\]

**Hanlon’s Local Links**

- [How A Deep State Bureaucrat Became Trump’s ‘Fake News’ Enforcer ](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Ffeatures%2F2026-03-17%2Ftrump-s-fcc-chair-unfazed-by-south-park-parody-jimmy-kimmel-controversy&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=BY73J68WKNy8gSZ4XMFYqbhthq8%3D&ref=tvrev2beta2.ghost.io)\- Kelcee Griffis \[Bloomberg Businessweek\]
- [An Open Letter To Chairman Carr](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Ftvnewscheck.com%2Fjournalism%2Farticle%2Femily-barr-an-open-letter-to-chairman-carr%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=ymk-f0owz6-b-Ix16QSebUzNrCQ%3D&ref=tvrev2beta2.ghost.io) \- Emily Barr \[TVNewsCheck\]
- [Ex-FCC Republicans Urge Congress To Step In Over ‘Unfit’ Carr](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.tvtechnology.com%2Fregulatory-legal%2Frepublican-former-fcc-officials-urge-congress-to-stop-fccs-unconstitutional-threats-against-broadcasters&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=Bco5xzwtEqQDdA57HMNzfHHDaWM%3D&ref=tvrev2beta2.ghost.io) \- George Winslow \[TVTech\]
- [NBCUniversal Exits First-Run Syndication Business; ‘Access Hollywood’, ‘Steve Wilkos,’ ‘Karamo’ & ‘Access Live’ To End](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fdeadline.com%2F2026%2F03%2Fnbcuniversal-leaving-syndication-steve-wilkos-karamo-access-hollywood-end-1236752795%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=9dHc3GDBLWp2f04dIP4q0TNEg9E%3D&ref=tvrev2beta2.ghost.io) \- Nellie Andreeva \[Deadline\]
- [Mets Bringing Real-time Radio Broadcast Option To Fans At Citi Field In 2026](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.amny.com%2Fsports%2Fmets-radio-citi-field-3-17-26%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=H6alULF5Oa5X%5F8mFu6B7nV1MZXE%3D&ref=tvrev2beta2.ghost.io) \- Joe Pantorno \[amNY\]
- [Meet The Meteorologists Leaving Broadcast Behind](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.cjr.org%2Ffeature%2Fmeteorologists-leaving-broadcast-behind-extreme-indie-weathermen.php&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=M7P1lWimIc7JrQGqPDn2y7Iwwco%3D&ref=tvrev2beta2.ghost.io) \- Elizabeth Hewitt \[Columbia Journalism Review\]
- [Boston Startup EdgeBeam Wants To Use TV Airwaves To Replace GPS](https://z6h1.engage.squarespace-mail.com/r?m=69c12b9ce2031232ae6f3244&u=https%3A%2F%2Fwww.bostonglobe.com%2F2026%2F03%2F17%2Fbusiness%2Fedgebeam-wireless-tv-gps-bps%2F&w=60df3ea739725c04ca27d651&c=b%5F69b9d07e56be1d314c90acc2&l=en-US&s=%5FpjHnq4NS5AtyVt9P9ixEynQfGI%3D&ref=tvrev2beta2.ghost.io) \- Aaron Pressman \[Boston Globe\]