> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# (So F$ing Hot!) List: More Than Cannes
- URL: https://tvrev2beta2.ghost.io/hot-list-062926/
- Published: 2026-06-29T19:40:10.000Z
- Updated: 2026-06-29T19:40:10.000Z
- Author: Jason Damata
- Tags: Ad Tech, Hot List, Alan Wolk, Tim Hanlon, local news, Jon Lafayette, Tube Trends, YouTube, Tubular Labs, iSpot, Truthset, Data, Eleanor Semeraro, John Cassillo, Madhive, New York Knicks, NBA, Tegna, SAGE, SAGE Says, #sqs, #Import 2026-08-14 22:50

*“Walmart Connect is focused on making commerce media more accessible, more measurable and easier to activate for advertisers of all sizes.” -* **Ryan Mayward,** GM and Senior VP, Walmart Connect U.S. after announcing the acqusition of [Vibe.co](http://vibe.co/?ref=tvrev2beta2.ghost.io) for $1.2 billion.

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782760514606-45IYVP3VZ57KM4EHQI0V/dayen-nexstar-tegna-032326-3-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782760755659-HSAJYPIKGDVCPQ2JYJCP/water-sparkling-gif-by-matthew-butler-format-original.gif)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758783356-OOAB285EKEVF46JNMBUZ/app-operating-system-user-interface-unsplash-image-qdllp0yp7fu-1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758783941-DD8AHMG1153PGHCVRWJR/in-the-vicinity_episode-14_luke-stillman-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/shortened/072cfd6094dde52dd1b87c935789dea6.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782760810346-RMZHDRUL8O1EY6TUV0JM/-1-format-original.gif)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758777982-O0R0U7JDXCSW5SHVT32V/political-advertising-signs-yard-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758772038-4P7BAZI3OCR3ACS7LUEY/in-the-vicinity-episode-13-kyle-roberts-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758763953-UQFG8NTPKDUC8WLA22FE/zales-ad-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758763262-NMOYJQMKS8TKJVQCE50Z/sage-says-car-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758762706-YB3IDCSJ75NA3HCR5OIX/tv-ai-teeter-totter-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1781545708398-0PG9X4R1A2URZL6HXGMG/the-tv-os-wars-format-original.png)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758769636-VZJDFEUNRZLGJ8F0CFMV/new-york-knicks-arena-empty-basketball-portrait-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758761631-M2QWSMJ2JDQRKL8HR5K7/espn-advertising-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758777396-3VOML0T0ZWRP4WKIN3NT/world-cup-trophy-soccer-unsplash-image-jihkaj3eamm-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758764492-YF2LM94Y3ERGM4PHSR6H/guy-edri-1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758760579-NBE484VBLDYHEARDD8A6/ai-computer-prompt-laptop-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1782758760638-QF7IA1YRR343KSRCT3H7/data-quality-format-original.webp)

**ICYMI**

- [FTC investigates Amazon over claims it misled advertisers](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fcontent-naf.emarketer.com%2Famazon-advertising-investigation-ftc-search-auctions&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=hQj8pR0Rhna6UPtgPjGEjgV4Dvg%3D&ref=tvrev2beta2.ghost.io) \[EMARKETER\]
- [Study: Programmatic CTV Pause Ads More Effective Than Traditional Spots](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.tvtechnology.com%2Finsights%2Fanalysis%2Fwunderkind-ads-releases-first-measurement-benchmarks-for-programmatic-ctv-pause-ads&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=nhmN%5FYoBjjbxg0TSVkYY7OTBpwA%3D&ref=tvrev2beta2.ghost.io) \[TVTechnology\]
- [Magnite Adds A Data-Quality Layer To Its CTV Inventory](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.adexchanger.com%2Ftv%2Fmagnite-adds-a-data-quality-layer-to-its-ctv-inventory%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=05DzhXn9cRPJu5oJO1itoJtTkvk%3D&ref=tvrev2beta2.ghost.io) \[AdExchanger\]
- [World Cup Media Spotlight: Fox Sports passes 1 billion digital/social views earlier than expected](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.sportsbusinessjournal.com%2FArticles%2F2026%2F06%2F17%2Fworld-cup-media-spotlight-fox-sports-passes-1-billion-digitalsocial-views-earlier-than-expected%2F%3FpublicationSource%3Dnewsletters%26issue%3D6a32bb18c2aa6fbc9d4e16b6%26utm%5Fsource%3Dsbj%26utm%5Fmedium%3Demail%26utm%5Fcampaign%3Dnewsletter%5F360&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=IK5-P2sXyhVrbr6Z71Ha02xTGHA%3D&ref=tvrev2beta2.ghost.io) \[Sports Business Journal\]
- [In 2026, AI is the Ultimate Catalyst and the Ultimate Killer of Adtech M&A](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.adweek.com%2Fdealroom%2F2026-merger-and-acquistion-predictions-liveramp-roku%2F%3Fitm%5Fsource%3Dhomepage%26itm%5Fmedium%3Dthe-latest-left%26itm%5Fcampaign%3D3&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=y3GK0Njs3gqqUAoQBpScZk8Tr%5Fg%3D&ref=tvrev2beta2.ghost.io) \[Adweek\]
- [Inside ESPN’s Big Bet on Women’s Sports for Sunday Nights (When Baseball Once Ruled)](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Finside-espn-women-sports-sunday-boost-wnba-nwsl-1236782581%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=yOJoWCZv6yFO4aXnDX4pm8V4Ua4%3D&ref=tvrev2beta2.ghost.io) \[Variety\]
- [Why Every Local Advertiser Should Be Paying Attention To The Knicks](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.tvrev.com%2Fnews%2Fwhy-every-local-advertiser-paying-attention-to-the-knicks&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=f%5Fmb%5FB93rps3bDLm9WR8-TV7hwE%3D&ref=tvrev2beta2.ghost.io) \[TVREV\]
- [Fox-Roku Estimate: Third In Viewing, With 11% Share](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F415831%2Ffox-roku-estimated-to-hit-third-place-in-viewing.html&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=YOUTCkTeuekdZk4awUafE34ka3g%3D&ref=tvrev2beta2.ghost.io) \[MediaPost\]
- [World Cup ad reach spans audio and vertical video—not just linear TV](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fcontent-naf.emarketer.com%2Fworld-cup-ad-reach-spans-audio-vertical-video-not-just-linear-tv&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=eCYPsjjP5bkdpAjK-SBHpUOJ9Qw%3D&ref=tvrev2beta2.ghost.io) \[EMARKETER\]
- [NBA Finals Game 4 Rallies Nearly 21 Million Viewers](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.thewrap.com%2Fculture-lifestyle%2Fsports%2Fnba-finals-game-4-ratings-2026%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=tjC7orm-RGDEtzjb1YRNvSHGLTQ%3D&ref=tvrev2beta2.ghost.io) \[TheWrap\]
- [Fox Scores Early World Cup Fiscal Goal With Hydration Break Commercials](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.mediaplaynews.com%2Ffox-scores-early-world-cup-fiscal-goal-with-hydration-break-commercials%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=MzlHKVUQv7P-Jxwgy%5FGdJHAuC48%3D&ref=tvrev2beta2.ghost.io) \[Media Play News\]

**Hanlon’s Local Links**

- [Fox To Acquire Roku In A $22 Billion Deal. What’s Next?](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fblog.lon.tv%2F2026%2F06%2F16%2Ffox-to-acquire-roku-in-a-22-billion-deal-whats-next%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=a%5FDRG7ej%5FYN2kkcZSuple4How4A%3D&ref=tvrev2beta2.ghost.io) \- Lon Seidman \[Lon.TV\]
- [Fox’s Cable TV Escape Plan: ROKU](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Ftheankler.com%2Ffoxs-cable-tv-escape-plan-roku%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=RQ6MszPRYCg-yTcmt1S9UZp%5FXtU%3D&ref=tvrev2beta2.ghost.io) \- Sean McNulty \[The Ankler\]
- [When The NFL Comes Calling, Station Groups Are Ready To Say ‘No’ To Fee Increases](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Ftvnewscheck.com%2Fbusiness%2Farticle%2Fwhen-the-nfl-comes-calling-station-groups-are-ready-to-say-no-to-fee-increases%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=Pnaf1NO9Q35hqz544C4mQj-03pc%3D&ref=tvrev2beta2.ghost.io) \- Paige Albiniak \[TVNewsCheck\]
- [What Kind Of Stories Are Best At Turning Local News Readers Into Subscribers? It’s Hard News, Not The Soft Stuff](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fwww.niemanlab.org%2F2026%2F06%2Fwhat-kind-of-stories-are-best-at-turning-local-news-readers-into-subscribers-its-hard-news-not-the-soft-stuff%2F&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=hpQVuc-igHOG90Aj1gX2MmTR1Qg%3D&ref=tvrev2beta2.ghost.io) \- Joshua Benton \[NiemanLab\]
- [Location Data Is Becoming a Scale Advantage](https://z6h1.engage.squarespace-mail.com/r?m=6a42762f504f7664e7b190f3&u=https%3A%2F%2Fmadisonandwallsubscription.substack.com%2Fp%2Flocation-data-is-becoming-a-scale&w=60df3ea739725c04ca27d651&c=b%5F6a3775a207e2d33f66ff5e62&l=en-US&s=Amp5jdwE1Is5dFzKttNsMifvU9M%3D&ref=tvrev2beta2.ghost.io) \- Luke Stillman \[Madison And Wall\]