> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: Recapping A Sizzling Summer Week
- URL: https://tvrev2beta2.ghost.io/hot-list-08092026/
- Published: 2026-08-10T20:15:05.000Z
- Updated: 2026-08-14T23:49:43.000Z
- Author: Jason Damata
- Tags: Ad Tech, Hot List, Alan Wolk, Tim Hanlon, local news, Jon Lafayette, Tube Trends, YouTube, Tubular Labs, iSpot, Data, Eleanor Semeraro, John Cassillo, Madhive, In the Vicinity, Local advertising, Proximity, Marconi, Open AP, AI and Outcomes, AI, outcomes, XR Extreme Reach, Lisa Herdman, RPA, Jenna Lauer, The Harris Poll, Jim Wilson, #sqs, #Import 2026-08-14 22:50

*"Dealmaking begets dealmaking. Seeing deals get announced is like a permission slip for corporate development activity." - Terence Kawaja on the recent M&A activity in ad tech.*

**OPEN THE FLOOD GATES**

- **Mousey:** The global media company famous for animated characters and theme parks posts great earnings and signals its readiness to catch up to a FAST, TikTok world.
- **All Politics is Local**: TV station groups got the FCC green light to consolidate without concern for political and ideological repercussions.
- **The Great Ad Unboxing**: The largest retailers in the world are becoming the fastest growing TV ad businesses in America.
- **Rome is Falling:** The king of $20 streaming subscriptions is scrambling to stop the attention churn with a UX redesign and stated interest in (checks notes).. live linear TV?
- **Below the Fold:** A TV ratings monopolist buys a digital ad verification company for $2B that was cratering in value to obscure its own sinking value and relevance behind buzzword-y value props no one really understands.
- **Analysts missed the big picture:** Movie theaters are once again selling out all over America as global warming gives people something cool to do, proving nay-sayers wrong.

And that’s just some industry news from a week in mid-August.

Your Sunday Hot List has all that and more covered + some great audio and video conversations perfect for your next commute.

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1781545667399-SYBFPTMRIW4R6LKGZ8YP/wir-remote-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/shortened/47dcd6f4fd3536b328401c543896afac.png)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392074798-JVPG7SLESDCBYX6N0VG6/moffie-luca-eitat-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392337279-SIJPT350RAXGP3LWPYG4/itv-episode-20-key-art-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392073009-VAZ6VVTE5NPLLVM8KT4N/lisa-herdman-thumb-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392077317-Y4Y3GQX9D6VO42VZLKZR/unsplash-image-o4c2zovhjsw-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392067814-4F62OHSV7S5TOKBAI89O/bandit-2-1-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392068807-1YDKMHQ3TPMZP16QXSJB/evan-jenna-16x9-still-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392067889-C92DG9320FU8T1Y7JVD5/eab1b0ae-ca56-452e-8b85-5e98b75ef424_1448x1086-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392071469-Q1AORDUQT49C6LBB7TYY/la-grande-bola-dell-attenzione-16x9-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1784574539563-A5JWQ4M9GAOBLQ1JHD25/xpr1032_q4-2025-video-trends-report-campaign-social-small-3-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1786392069890-W9FKQPL7YHYJ4MK2CA6C/josh-olalde-ucrvgvq0cme-unsplash-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1781545708398-0PG9X4R1A2URZL6HXGMG/the-tv-os-wars-format-original.png)

#### [**Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.adweek.com%2Fcommerce%2Fwalmart-acquire-vibe-co-ad-supported-streaming-compete-amazon%2F%3Fitm%5Fcampaign%3D4%26itm%5Fmedium%3Dthe-latest-left%26itm%5Fsource%3Dhomepage&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=oJkPGpMLB4rLbS01VBceyRaqG8A%3D&ref=tvrev2beta2.ghost.io) **\[Adweek\]**

**TL;DR:** Walmart has officially closed its acquisition of Vibe.co, a 5-year-old adtech company that sells software for buying streaming ads, reportedly paying $1.4 billion for the startup.

#### [**Amazon’s Ad Revenue Hits $76B Over the Past 12 Months**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.adweek.com%2Fcommerce%2Famazons-ad-revenue-hits-76b%2F%3Fitm%5Fcampaign%3D1%26itm%5Fmedium%3Dpost-teaser-center%26itm%5Fsource%3Dhomepage&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=e-HxY-ybjfPx9bJztPox0Ji65jQ%3D&ref=tvrev2beta2.ghost.io) **\[Adweek\]**

**TL;DR:** Amazon's advertising revenue hit $76 billion over the trailing 12 months, with Q2 ad revenue reaching $20 billion (up 26% year-over-year), while overall Q2 net sales were $200.6 billion (up 20%) and AWS revenue grew 37% to $42.2 billion.

#### [**Antitrust Trial Over Paramount-Warner Merger Set for March**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.wsj.com%2Fbusiness%2Fmedia%2Fantitrust-trial-over-paramount-warner-merger-set-for-march-b17fedcb&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=8oD7eBjPhxwDD%5FTbAbvGKvB5xN8%3D&ref=tvrev2beta2.ghost.io) **\[The Wall Street Journal\]**

**TL;DR:** A federal judge set a March 2, 2027, start date for the antitrust trial over Paramount’s $81 billion takeover of Warner Bros. Discovery. The delay could cost Paramount about $650 million a quarter in ticking fees to Warner Bros. Discovery shareholders starting this October.

#### [**Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Fnielsen-acquire-doubleverify-digital-media-measurement-1236829441%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=fnFfAjMO3shG8dGRKELBCTREdDA%3D&ref=tvrev2beta2.ghost.io) **\[Variety\]**

**TL;DR:** Nielsen Holdings agreed to buy DoubleVerify in a deal with an enterprise value of about $2.15 billion.

#### [**FCC Eliminates TV Station Ownership Cap in Win for Nexstar and Other Big Broadcasters**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Ffcc-eliminates-tv-station-ownership-cap-nexstar-broadcaster-1236829194%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=8-m8NY%5FeNJeglDEvC3vHsQjxTLQ%3D&ref=tvrev2beta2.ghost.io) **\[Variety\]**

**TL;DR:** The FCC voted 2-1 to eliminate the longstanding national cap limiting any single company from owning TV stations that reach more than 39% of U.S. households, a move likely to draw legal challenges.

#### [**Tubi Hits 110 Million Monthly Users as Fox Streamer Delivers Highest Revenue Quarter Yet**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.hollywoodreporter.com%2Fbusiness%2Fdigital%2Ftubi-hits-110-million-monthly-users-fox-streamer-report-1236665132%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=pHULN0wknQ4MGN6txuIlq53w%5Fms%3D&ref=tvrev2beta2.ghost.io) **\[The Hollywood Reporter\]**

**TL;DR:** Fox-owned free streamer Tubi now has more than 110 million monthly active users and just reported its highest-revenue quarter in company history, with annual revenue now topping $1 billion.

#### [**Free tiers are Hollywood’s next big idea in the streaming wars**](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.businessinsider.com%2Fstreaming-free-tiers-disney-paramount-netflix-youtube-tubi-hollywood-tv-2026-8&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=hKKr55I25KiVQEX9g1cwBHrgH7I%3D&ref=tvrev2beta2.ghost.io) **\[Business Insider\]**

**TL;DR:** According to an internal presentation viewed by Business Insider, Paramount's flagship streamer plans to expand access to movies and shows available without a subscription, while Disney's Chief Product & Technology Officer reportedly told staff Disney+ could add a free tier, though no timeline or content scope was shared.

**Hot Links**

- [Paramount Execs Reveal Why They Believe They'll Win WBD Merger Trial](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.adweek.com%2Fconvergent-tv%2Fparamount-execs-reveal-why-they-believe-theyll-win-wbd-merger-trial%2F%3Fitm%5Fsource%3Dhomepage%26itm%5Fmedium%3Dthe-latest-left%26itm%5Fcampaign%3D4&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=EZxfFnOHmXBeuD6hy%5FP3RNrm02M%3D&ref=tvrev2beta2.ghost.io) \[Adweek\]
- [Genius Sports' media surge shows shift beyond sportsbook data](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.cnbc.com%2F2026%2F08%2F06%2Fgenius-sports-media-surge-shows-shift-beyond-sportsbook-data.html&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=Q3BNO7usaRG1itcwbWvuy7WsKzY%3D&ref=tvrev2beta2.ghost.io) \[CNBC\]
- [Universal Ads Adds Audience and Mobile Measurement Partners to Premium TV](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fmartechvibe.com%2Farticle%2Funiversal-ads-adds-audience-and-mobile-measurement-partners-to-premium-tv%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=8ozwL-9s1ydNONH4KLp4tzkkFQc%3D&ref=tvrev2beta2.ghost.io) \[Martech Vibe\]
- [Fox Appears to Block NFL’s Effort to Re-Do Massive Rights Deal](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Ffox-blocks-nfl-tv-rights-lachlan-murdoch-1236829048%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=kzj3wkoZF6rF3TSYo%5FMVnEFIIuI%3D&ref=tvrev2beta2.ghost.io) \[Variety\]
- [Google Loses Bid to Block UK Class Action Over Search Ads](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2026-08-05%2Fgoogle-loses-bid-to-block-uk-class-action-over-search-ads&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=FI4fL8tVqGOu%5F8RG%5Fz1gNUomVd8%3D&ref=tvrev2beta2.ghost.io) \[Bloomberg\]
- [Disney Wraps Upfront, Super Bowl Sells Out](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F417033%2Fdisney-wraps-upfront-super-bowl-sells-out.html&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=Ri33KWCp7AwA2AIui-SpmA6tqdA%3D&ref=tvrev2beta2.ghost.io) \[MediaPost\]
- [FIFA tests the limits of private equity in sports with World Cup subsidiary sale](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.cnbc.com%2F2026%2F07%2F31%2Ffifa-world-cup-private-equity-sports.html&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=Er70ZpAooGVRZfcp5BGnoWhXG2U%3D&ref=tvrev2beta2.ghost.io) \[CNBC\]
- [Study Finds More Than Half Of CTV Programmatic Served On Large Screens](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F416951%2Fstudy-finds-more-than-half-of-ctv-programmatic-ser.html%3Futm%5Fsource%3Dnewsletter%26utm%5Fmedium%3Demail%26utm%5Fcontent%3Dheadline%26utm%5Fcampaign%3D143433%26hashid%3DMKw7HazzSqudK4x2xeFJug&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=f5ror-9-SHhR2R16HoYLIC4lJ-8%3D&ref=tvrev2beta2.ghost.io) \[MediaPost\]
- [Fox’s World Cup Coverage Broke Records For Both Linear and Streaming](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.adexchanger.com%2Ftv%2Ffoxs-world-cup-coverage-broke-records-for-both-linear-and-streaming%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=8hU2bFwX57js7fjzdVFD3KBS%5FH4%3D&ref=tvrev2beta2.ghost.io) \[AdExchanger\]
- [June Ad Market Re-Accelerates Thanks To World Cup Spending](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F416942%2Fjune-ad-market-re-accelerates-thanks-to-world-cup.html%3Fhashid%3DCriiyasgTdG8nrDbQ7Jx9w%26utm%5Fcampaign%3D143395%26utm%5Fcontent%3Dheadline%26utm%5Fmedium%3Demail%26utm%5Fsource%3Dnewsletter&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=0pTrQYkQtqtpC0LMR8zVFBOfNL8%3D&ref=tvrev2beta2.ghost.io) \[MediaPost\]
- [Marketers navigate a changing CTV landscape](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fdigiday.com%2Ffuture-of-tv%2Fd-research-marketers-navigate-a-changing-ctv-landscape%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=ntrAYLaQsJjjvsnoFNH20C-E0%5Fw%3D&ref=tvrev2beta2.ghost.io) \[Digiday\]
- [Media measurement is becoming an asset in boardroom theater](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fdigiday.com%2Fmarketing%2Ffuture-of-marketing-media-measurement-is-becoming-an-asset-in-boardroom-theater%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=4LbVUJxemFpWk3FGgp8EFAarLaw%3D&ref=tvrev2beta2.ghost.io) \[Digiday\]
- [Samsung bans smart TV apps that share users’ internet connections with strangers](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Ftechcrunch.com%2F2026%2F08%2F03%2Fsamsung-bans-smart-tv-apps-that-share-users-internet-connections-with-strangers%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=lQGumapEbqhTIYoeOTwcq0R-7ws%3D&ref=tvrev2beta2.ghost.io) \[TechCrunch\]
- [Coke and Visa Score, Adidas and McDonald's Fumble on Pricey World Cup Sponsorships](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fcoke-and-visa-score-adidas-and-mcdonalds-fumble-on-pricey-world-cup-sponsorships%2F%3Fitm%5Fsource%3Dhomepage%26itm%5Fmedium%3Dthe-latest-left%26itm%5Fcampaign%3D1&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=CPsgTmHvdJveI1oJzNC6fKWujOk%3D&ref=tvrev2beta2.ghost.io) \[Adweek\]

**Hanlon’s Local Links**

- [E.W. Scripps To Cut 268 Jobs, Launch 24/7 Streaming Model](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Ftvnewscheck.com%2Fbusiness%2Farticle%2Fbroadcast-management-group-uses-liveu-ecosystem-to-stream-amazon-primes-obsessed-fest-to-tiktok-7%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=GrUXjOnGxKtoWW-f3XrMNlJzOIA%3D&ref=tvrev2beta2.ghost.io)\- \[TVNewsCheck\]
- [Refounding Scripps For The Future](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Frefounding-scripps-future-adam-symson-bxymc%2F&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=rYYtOZwzUpm5Wz7rgGQgr1Si6yA%3D&ref=tvrev2beta2.ghost.io) \- Adam Symson \[LinkedIn\]
- [FCC Reviewing Recent Affiliation Swap Announcement, Chairman Carr Says](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fthedesk.net%2F2026%2F07%2Ffcc-reviewing-broadcast-affiliation-swaps&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=NdYchsc3hSmztPrw3LzRa%5FJWeCU%3D&ref=tvrev2beta2.ghost.io) \- Matthew Keys \[[TheDesk.net](http://thedesk.net/?ref=tvrev2beta2.ghost.io)\]
- [What If Losing The Network Was The Best Thing To Happen To Your Station?](https://z6h1.engage.squarespace-mail.com/r?m=6a78767766a7492f95b641d9&u=https%3A%2F%2Fwww.tvnd.com%2Fp%2Fwhat-if-losing-the-network-was-the&w=60df3ea739725c04ca27d651&c=b%5F6a74ff1db3b31b27cef0097e&l=en-US&s=rCQikzkLbKwt9zZxBQJfz0Dk7DY%3D&ref=tvrev2beta2.ghost.io) \- Kirk Varner \[[TVND.com](http://tvnd.com/?ref=tvrev2beta2.ghost.io)\]
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