> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: 10 Exclusives And News Round Up
- URL: https://tvrev2beta2.ghost.io/hot-list-082326/
- Published: 2026-08-24T14:49:14.000Z
- Updated: 2026-08-24T18:31:40.000Z
- Author: Jason Damata
- Tags: Data, Ad Tech

*"Why is there an audience that's 90% accurate at source when I get it from my data provider or I get it from my first-party sources, and then by the time it hits glass, it's 25 percent?" - Truthset Founder and CEO Scott McKinley*

[ ](https://www.tvrev.com/news/why-ai-needs-governance-before-it-needs-scale-ben-hovaness-omnicom?ref=tvrev2beta2.ghost.io)AI and Outcomes: Why AI Needs Governance Before It Needs Scale: Omnicom’s Ben Hovaness[ ](https://www.tvrev.com/news/wir20260821?ref=tvrev2beta2.ghost.io)YouTube Measurement Follies, Theater Chains Now Pro Paramount-Warner - Alan Wolk[ ](https://www.tvrev.com/news/what-the-chartercox-merger-means-for-local-tv?ref=tvrev2beta2.ghost.io)What The Charter/Cox Merger Means For Local TV - Tim Hanlon[ ](https://www.tvrev.com/news/ai-wont-replace-local-expertiseit-will-make-it-more-powerful?ref=tvrev2beta2.ghost.io)NEW PODCAST: AI Won't Replace Local Expertise—It Will Make It More Powerful[ ](https://www.tvrev.com/news/tube-trends-media-cuts-out-middle-man-on-creator-like-content?ref=tvrev2beta2.ghost.io)Tube Trends: Media Cuts Out Middle Man On Creator-Like Content - John Cassillo[ ](https://www.themeasure.net/big-brains-w-evan-shapiro-and-truthsets-scott-mckinley/?ref=tvrev2beta2.ghost.io)Big Brains w/ Evan Shapiro and Truthset's Scott McKinley[ ](https://www.tvrev.com/news/four-political-streaming-strategies-shaping-the-record-breaking-2026-midterms?ref=tvrev2beta2.ghost.io)Four Political Streaming Strategies Shaping The Record-Breaking 2026 Midterms - Patrick Charland[ ](https://www.themeasure.net/sports-programming-growing-rapidly-on-fast-channels-gracenote-finds/?ref=tvrev2beta2.ghost.io)Sports Programming Growing Rapidly on FAST Channels, Gracenote Finds - Jon Lafayette[ ](https://www.themeasure.net/sage-says-capital-ones-celebrity-formula-works-but-clarity-matters/?ref=tvrev2beta2.ghost.io)SAGE Says: Capital One’s Celebrity Formula Works — But Clarity Matters - Eleanor Semeraro[ ](https://www.themeasure.net/wnbas-biggest-advertisers-this-summer-sports-brands-rankings-womens/?ref=tvrev2beta2.ghost.io)WNBA's Biggest Advertisers This Summer - John Cassillo[ ](https://us02web.zoom.us/webinar/register/WN%5FZdRCG9FKTWuHE7eoYUTq-w?ref=tvrev2beta2.ghost.io#/registration)WEBINAR: Watching Smarter: A Deep Dive Into TiVo’s New Video Trends Report[ ](https://www.tvrev.com/news/the-most-powerful-screen-in-the-room?ref=tvrev2beta2.ghost.io)The Most Powerful Screen In The Room - Alan Wolk

#### [**Walmart Boosts Full-Year Guidance Following 38% Ads Growth**](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.adweek.com%2Fcommerce%2Fwalmart-boosts-full-year-guidance-following-38-ads-growth%2F%3Fitm%5Fsource%3Dhomepage%26itm%5Fmedium%3Dcommerce-edge%26itm%5Fcampaign%3D1&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=b0eHIkympIrlGxO6YmqxAoC9Two%3D&ref=tvrev2beta2.ghost.io) **\[Adweek\]**

**TL;DR:** Walmart's global ad revenue grew 38% in Q2, with Walmart Connect up 43% in the U.S. excluding VIZIO, helping drive total revenue to $187.9 billion and adjusted EPS of $0.81, beating estimates.

#### [**NBCU's Peacock tests SVOD membership rewards program**](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.streamtvinsider.com%2Ftechnology%2Fnbcus-peacock-tests-subscription-membership-rewards-program&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=VsRBgH9%5Fz0pifx0vQQYuCKG8BrE%3D&ref=tvrev2beta2.ghost.io) **\[StreamTV Insider\]**

**TL;DR:** Peacock launched a beta membership program for a random group of Premium and Premium Plus subscribers, offering four reward categories including NBCU/Bravo shop discounts and a free Instacart Plus membership.

#### [**'We Can't Sell It Fast Enough': Amazon Gets Creative Amid Growing Women's Sports Demand**](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.adweek.com%2Fconvergent-tv%2Famazon-gets-creative-amid-growing-womens-sports-demand%2F%3Fitm%5Fsource%3Dhomepage&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=RdtEGOpWyV%5F2nDtDNzMWtJkZNeE%3D&ref=tvrev2beta2.ghost.io) **\[Adweek\]**

**TL;DR:** With demand for sports ad inventory so hot that some brands are getting iced out, Amazon Ads is getting creative with its women's sports offerings, backed by an 11-year Prime Video deal with the WNBA and multi-year NWSL rights.

#### [**Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches**](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Fnielsen-co-viewing-tv-ratings-1236838209%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=7aU2Mg55G8Fq8E9wSRAmvLhOV88%3D&ref=tvrev2beta2.ghost.io) **\[Variety\]**

**TL;DR:** Nielsen will roll out wearable, smartwatch-like devices to its panelists to more passively and accurately capture "co-viewing" becoming part of official measurement currency as soon as September's new TV season.

#### [**ABC Files First Amendment Lawsuit Against FCC**](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Fabc-first-amendment-lawsuit-fcc-1236837028%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=1MRaL6oBqBqrgB9Ot3qDbtfpfrY%3D&ref=tvrev2beta2.ghost.io) **\[Variety\]**

**TL;DR:** Disney's ABC filed a First Amendment lawsuit against the FCC, arguing the agency's early license-renewal review of its eight owned stations amounts to retaliation for editorial decisions, including coverage tied to Jimmy Kimmel and "The View."

**Hot Links**

- [Study: 174 Billion Illegal Streams During FIFA World Cup 2026](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.tvtechnology.com%2Fplatform%2Fstreaming%2Fstudy-174-billion-illegal-streams-during-fifa-world-cup-2026&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=8Jw9zuouk3XS7VPYq34VMXYLvdI%3D&ref=tvrev2beta2.ghost.io) \[TVTech\]
- [VAB: Ads run during TV news influence purchasing decisions](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fthedesk.net%2F2026%2F08%2Fvab-ads-run-during-tv-news-influence-purchasing-decisions%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=RBgvGGm7UkfHf0bOBHrviBvdrlc%3D&ref=tvrev2beta2.ghost.io) \[The Desk\]
- [Why Nielsen Keeps Publishing 'The Gouge'](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F417301%2Fwhy-nielsen-keeps-publishing-the-gouge.html&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=ergmv7JhIi-l%5FwRnYxHY5QSVrOs%3D&ref=tvrev2beta2.ghost.io) \[MediaPost\]
- [MS NOW will launch direct-to-consumer streaming service on Sept. 9](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.latimes.com%2Fentertainment-arts%2Fbusiness%2Fstory%2F2026-08-19%2Fms-now-will-launch-direct-to-consumer-streaming-service-on-sept-9&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=0fpXFo-vYGTi8O62okQBaiLo0Vw%3D&ref=tvrev2beta2.ghost.io) \[Los Angeles Times\]
- [Paramount Requests $1.88 Billion Bond to Pay for Ticking Fees, Other Costs in WB Legal Battle](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.thewrap.com%2Findustry-news%2Fdeals-ma%2Fparamount-warner-bros-merger-state-ag-lawsuit-bond-request%2F%3Fauid%3Db6b14f69-7c36-4608-87a3-d1aa97dbe488%26utm%5Fmedium%3Demail%26utm%5Fcampaign%3DBreaking%2520News%25208063910%2520-%2520Post%25208064063%2520-%25202026-08-17%2520113314%26utm%5Fcontent%3DBreaking%2520News%25208063910%2520-%2520Post%25208064063%2520-%25202026-08-17%2520113314%2BCID%5Fe6a8c084481bc5d2387291ff2c6674f9%26utm%5Fsource%3DEmail%2520marketing%2520software%26utm%5Fterm%3DParamount%2520Requests%2520188%2520Billion%2520Bond%2520to%2520Pay%2520for%2520Ticking%2520Fees%2520Other%2520Costs%2520in%2520WB%2520Legal%2520Battle&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=HK8y8GKGyAKF6wVSiMxJcehz9mo%3D&ref=tvrev2beta2.ghost.io) \[TheWrap\]
- [Nielsen unveils 'Local NFL Fandom Index' ranking fan avidity in each NFL market](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fawfulannouncing.com%2Fratings%2Fnielsen-local-nfl-fandom-index.html&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=86VpHEdHfMnBEXj1DM9X7xToWYk%3D&ref=tvrev2beta2.ghost.io) \[Awful Announcing\]
- [Netflix leans into young adult dramas as YouTube threat grows](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.latimes.com%2Fentertainment-arts%2Fbusiness%2Fstory%2F2026-08-14%2Fnetflix-young-adult-fare-competition-from-youtube&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=KzJO0UXMugwgvUl9oRIcIiAqLdo%3D&ref=tvrev2beta2.ghost.io) \[LA Times\]
- [Who could get the NBA’s streaming hub -- and how much it may cost](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.sportsbusinessjournal.com%2FArticles%2F2026%2F08%2F17%2Fwho-could-get-the-nbas-streaming-hub-and-how-much-it-may-cost%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=Lecxs591Lae7oX3gYWg6Lhywxb4%3D&ref=tvrev2beta2.ghost.io) \[Sports Business Journal\]
- [Nielsen Executive Issues Caution Of Year-Over-Year Sports Viewership Gains To Come](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fbarrettmedia.com%2F2026%2F08%2F17%2Fnielsen-executive-issues-caution-viewership-sports%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=UEesSzcYQmpwP4Ihyhx0RB3ofnY%3D&ref=tvrev2beta2.ghost.io) \[Barrett Media\]
- [World Cup, NBA Finals Lift Broadcast Viewership to 19.8% in June](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.thewrap.com%2Fmedia-platforms%2Ftv%2Fstreaming-broadcast-cable-tv-viewership-nielsen-gauge-june-2026%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=6jRbXlgYMATPpyA1-TkS1SOfLvA%3D&ref=tvrev2beta2.ghost.io) \[The Wrap\]
- [Publicis Groupe, 3 Arts Sports, Travis Kelce Launch Venture to Help Advertisers Strike Deals With College Athletes](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Fpublicis-groupe-3-arts-travis-kelce-ads-college-athletes-1236836867%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=Fvm4xvjSxVCHE9Z-1WtjLHIxP3U%3D&ref=tvrev2beta2.ghost.io) \[Variety\]
- [Peacock Raises Prices Across All Plans, NBCU’s Fourth Increase in Four Years](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fvariety.com%2F2026%2Ftv%2Fnews%2Fpeacock-raises-prices-fourth-time-in-four-years-1236837016%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=DCBOlscciG%5FZxHsBpunmvKDseFo%3D&ref=tvrev2beta2.ghost.io) \[Variety\]
- [What will TV look like in three years? Media insiders share their predictions](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.cnbc.com%2F2026%2F08%2F17%2Ftv-media-insiders-predictions.html&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=zsNYV0HtL4jxIQu%5FCQJAK-qhGeQ%3D&ref=tvrev2beta2.ghost.io) \[CNBC\]

**Hanlon’s Local Links**

- [Disney-owned ABC Files First Amendment Lawsuit Against FCC](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.cnbc.com%2F2026%2F08%2F18%2Fdisney-abc-first-amendment-lawsuit-fcc.html&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=JEwEPQgynOL7cVNh99V3Hfdyf20%3D&ref=tvrev2beta2.ghost.io) \- Lillian Rizzo \[CNBC\]
- [ABC Says Intimidation By Trump's FCC Forced Programming Changes](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.reuters.com%2Flegal%2Fgovernment%2Fabc-says-intimidation-by-trumps-fcc-forced-programming-changes-2026-08-19%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=VgOd1icVyk1yHPQ5C1Lq6jWE82I%3D&ref=tvrev2beta2.ghost.io) \- Dawn Chmielewski and David Shepardson \[Reuters\]
- [Nexstar Begins Replacing TEGNA Board After Judge Says Structure Violated Injunction](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fthedesk.net%2F2026%2F08%2Fnexstar-begins-replacing-tegna-board%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=eIEeAc91OlFNgGnGexxL7JOuNio%3D&ref=tvrev2beta2.ghost.io) \- Matthew Keys \[TheDesk\]
- [Local TV’s Unique Window Of M&A Opportunity](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Ftvnewscheck.com%2Fbusiness%2Farticle%2Flocal-tvs-unique-window-of-ma-opportunity%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=eNpHInYcb4lPoAzD%5FYSMiSuUZSI%3D&ref=tvrev2beta2.ghost.io) \- Janet Stilson \[TVNewsCheck\]
- [In Scripps’ ‘Refounding,’ A Paradigm Shift To Consumer Centricity](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Ftvnewscheck.com%2Fjournalism%2Farticle%2Fin-scripps-refounding-a-paradigm-shift-to-consumer-centricity%2F&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=P1BBeprgH6k047xy9X9BT%5FI09HM%3D&ref=tvrev2beta2.ghost.io) \- Tom Sly \[TVNewsCheck\]
- [ARF DASH: Nearly A Third Of U.S. Homes Get TV Only Via Streaming](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F417285%2Fstudy-one-third-of-us-homes-get-tv-only-via-str.html&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=fHINgX5m67M39rjCkii-PFb%5F%5F4Q%3D&ref=tvrev2beta2.ghost.io) \- Wayne Friedman \[MediaPost/Television News Daily\]
- [*Axios* Wants to Save Local News with AI](https://z6h1.engage.squarespace-mail.com/r?m=6a8b51d80f565d16ccd4768e&u=https%3A%2F%2Fwww.cjr.org%2Ffeature%2Faxios-wants-to-save-local-news-with-ai-jim-vandehei-tech-newsletters.php&w=60df3ea739725c04ca27d651&c=b%5F6a86248e99002d2347e875e6&l=en-US&s=jN7Om%5FMtboObwUGci%5FAfckxUVWE%3D&ref=tvrev2beta2.ghost.io) \- Issie Lapowsky \[Columbia Journalism Review\]