> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: Numbers Is Hard, It's All About The People
- URL: https://tvrev2beta2.ghost.io/hot-list-20230819/
- Published: 2023-08-19T04:00:00.000Z
- Updated: 2023-08-19T04:00:00.000Z
- Author: TVREV
- Tags: Streaming Wars, Thought Leaders Circle, Hot List, Nielsen, Streaming, Evan Shapiro, Currency, Netflix, Paramount, VideoAmp, Mediaocean, omnicom, #sqs, #Import 2026-09-03 20:57, Data

### "Not everything that can be counted counts and not everything that counts can be counted.” Albert Einstein

#### **Same Data, Different Insights?**

Everyone reads numbers differently. 

- When WSJ said [Old School Television Accounts for Less Than Half of U.S. Viewing Time](https://www.wsj.com/articles/television-accounts-for-less-than-half-of-u-s-viewing-time-for-the-first-time-158a1fc?ref=tvrev2beta2.ghost.io), but … Alan Wolk's Week In Review decodes[ it's all about the others](https://tvrev2beta2.ghost.io/wir20230818/).
- Our friend Evan Shapiro has fun showing us [what these numbers are not](https://eshap.substack.com/p/gauging-acumen).
- Some even ask should this be called Nielsen [Gauge or Grift?](https://www.nexttv.com/news/gauge-or-grift-as-the-press-once-again-goes-nuts-over-nielsens-monthly-market-share-tracker-its-time-to-ask-again-just-whats-in-this-sausage-anyway?ref=tvrev2beta2.ghost.io).
- WSJ points to figures on “[streamflation](https://www.wsj.com/articles/disney-max-hulu-netflix-streaming-price-2c3bac2a?ref=tvrev2beta2.ghost.io).”
- If Netflix can’t win younger audiences with shows, [it’ll do it with games instead](https://www.theverge.com/2023/8/14/23829262/netflix-cloud-gaming-testing-tv-web?mod=djemCMOToday&ref=tvrev2beta2.ghost.io).
- [Half of global advertisers are extremely confident](https://www.insiderintelligence.com/content/marketing-professionals-mixed-confidence-ability-measure-roi?ref=tvrev2beta2.ghost.io).
- Despite crosshairs [YouTube is looking at numbers that say it can take TV’s lunch](https://adage.com/article/media/how-youtube-ceo-neal-mohan-using-nfl-sunday-ticket-plot-future-video/2510036?ref=tvrev2beta2.ghost.io).
- When do entertainment strikes start[ doing real harm to bottom lines](https://www.hollywoodreporter.com/business/business-news/strike-earnings-hollywood-sagaftra-wga-1235567738/?ref=tvrev2beta2.ghost.io)?
- Paramount, VideoAmp, MediaOcean, Omnicom show progress [in latest Currency wave](https://www.nexttv.com/news/videoamp-navigates-mediaocean-in-currency-test-with-paramount-omg?ref=tvrev2beta2.ghost.io).
- And it's just plain math, when fragmentation reigns, [SmartTVs can gatekeep attention as the hub of the house](https://www.cablefax.com/executive-round-up/executive-round-up-how-can-smart-tvs-evolve-to-become-the-hub-of-the-house?ref=tvrev2beta2.ghost.io).

### “Can you raise prices by 30% and not increase churn? That’s the big question.” - Rich Greenfield, Lightshed Partners ([to WSJ](https://www.wsj.com/articles/disney-max-hulu-netflix-streaming-price-2c3bac2a?mod=hp%5Flead%5Fpos5&ref=tvrev2beta2.ghost.io))

### **NEWS YOU CAN USE**

**Advertising**

- [Primetime TV Sees Ad Dollars Fall 5% in Upfront, but Streaming Helps Ease Pain](https://variety.com/2023/tv/news/primetime-tv-upfront-advertising-dollars-fall-streaming-1235694237/?ref=tvrev2beta2.ghost.io) \- Brian Steinberg \[Variety\]
- [Here Is Why Wall Street's Reception to the CTV Narrative Is Cooling](https://digiday.com/future-of-tv/here-is-why-wall-streets-reception-to-the-ctv-narrative-is-cooling/?ref=tvrev2beta2.ghost.io) \- Ronan Shields \[Digiday\]
- [Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business](https://www.businessinsider.com/amazon-is-building-a-publisher-focused-adtech-tool-to-compete-with-google-2023-8?ref=tvrev2beta2.ghost.io) \- Lauren Johnson \[Business Insider\]
- [The Case For and Against 'Made-For-Advertising' Sites](https://digiday.com/marketing/the-case-for-and-against-made-for-advertising-sites/?ref=tvrev2beta2.ghost.io) \- Seb Joseph, Kayleigh Barber \[Digiday\]
- [TVScientific to Charge Advertisers Only If a Campaign's Desired Outcome Happens](https://www.adexchanger.com/digital-tv/tvscientific-to-charge-advertisers-only-if-a-campaigns-desired-outcome-happens/?ref=tvrev2beta2.ghost.io) \- Alyssa Boyle \[AdExchanger\]
- [Teenagers Turn to YouTube Before TV, Precise TV Finds](https://www.nexttv.com/news/teenagers-turn-to-youtube-before-tv-precise-tv-finds?ref=tvrev2beta2.ghost.io) \- Jon Lafayette \[NextTV\]
- [CTV Ad Spending Reached $1 Billion in June, Vivvix Says](https://www.nexttv.com/news/ctv-ad-spending-reached-dollar1-billion-in-june-vivvix-says?ref=tvrev2beta2.ghost.io) \- Jon Lafayette \[NextTV\]

**Streaming Wars**

- [Streamflation Is Here and Media Companies Are Betting You’ll Pay Up](https://www.wsj.com/articles/disney-max-hulu-netflix-streaming-price-2c3bac2a?ref=tvrev2beta2.ghost.io) \- Robbie Whelan, Joe Flint, Nate Rattner \[WSJ\]
- [Roku Has a New Streaming TV Deal With NBCUniversal. FAST Channels Are Growing.](https://www.barrons.com/articles/roku-streaming-deal-nbcuniversal-1411b3dd?ref=tvrev2beta2.ghost.io) \- Connor Smith \[Barron's\]
- [Netflix finally streams video games, too](https://www.theverge.com/2023/8/14/23829262/netflix-cloud-gaming-testing-tv-web?ref=tvrev2beta2.ghost.io) \- Jay Peters \[The Verge\]
- [Streaming Subscriber Slowdown Gives Way to the Great Rebundling](https://digiday.com/future-of-tv/future-of-tv-briefing-streaming-subscriber-slowdown-gives-way-to-the-great-rebundling/?ref=tvrev2beta2.ghost.io) \- Tim Peterson \[Digiday\]
- [It’s time to rethink our relationships with streaming services](https://www.theverge.com/23831904/streaming-wars-price-hikes-disney-plus-hbo-max-hulu?ref=tvrev2beta2.ghost.io) \- Charles Pulliam-Moore \[The Verge\]
- [People Don't Actually Like Streaming Services Over Linear TV](https://www.adweek.com/convergent-tv/people-dont-actually-like-streaming-services-more-than-linear-tv/?ref=tvrev2beta2.ghost.io) \- Paul Hiebert \[Adweek\]

**Data & Measurement**

- [Television Accounts for Less Than Half of U.S. Viewing Time for the First Time](https://www.wsj.com/articles/television-accounts-for-less-than-half-of-u-s-viewing-time-for-the-first-time-158a1fc?ref=tvrev2beta2.ghost.io) \- David Marcelis \[WSJ\]
- [Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway?](https://www.nexttv.com/news/gauge-or-grift-as-the-press-once-again-goes-nuts-over-nielsens-monthly-market-share-tracker-its-time-to-ask-again-just-whats-in-this-sausage-anyway?ref=tvrev2beta2.ghost.io) \- Daniel Frankel \[NextTV\]
- [Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes](https://www.tvtechnology.com/news/survey-36-of-tv-audiences-have-interacted-with-shoppable-ad-qr-codes?ref=tvrev2beta2.ghost.io) \- George Winslow \[TVT\]
- [How the Hollywood Strikes Could Deal Another Blow to the Already Shrinking Linear TV Business | Charts](https://www.thewrap.com/hollywood-strikes-linear-tv-advertising-impact/?ref=tvrev2beta2.ghost.io) \- Lucas Manfredi \[The Wrap\]
- [Marketing Professionals Mixed on Confidence in Ability to Measure ROI](https://www.insiderintelligence.com/content/marketing-professionals-mixed-confidence-ability-measure-roi?ref=tvrev2beta2.ghost.io) \- Sara Lebow \[Insider Intelligence\]
- [Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp](https://u12097671.ct.sendgrid.net/ls/click?upn=9rudYHeevExQpJ5A1h-2BA7d1MAgxAcU8tnD95e0wW2LiuD5bpakin70lccqtZNdKSqlqGo31kDecSLIR8UUDQpg-3D-3DTXEr%5FUSG0R70uoLRh0VRKvRdqlF2B0ZviSPtiPyneM0Vrfs1KFih1u2CTvuDRhi1ZHpkH-2FrS-2FVNQ6HHRbtIaSnqh-2BJVgM17Ey02t-2BqkbH2pQN-2F6a2CJl-2Feaby6-2FxC-2FCSdPXkN4da4kJiRd8iHsh2lUuXpBOdR-2F5gGAor-2BT-2Bnrps4xuFTAtaRThABaYrJPENDyzx34qVSgq59h25QfA5DAQFfByvMZVfzUuE1AiS-2B4TfB1nvWq8etcDoPg-2FQLu-2BvT6cvBu&ref=tvrev2beta2.ghost.io) \- Alyssa Boyle \[AdExchanger\]

**Landscape**

- [Strike Impact Hits Earnings as Executives Size Up War Chests](https://www.hollywoodreporter.com/business/business-news/strike-earnings-hollywood-sagaftra-wga-1235567738/?ref=tvrev2beta2.ghost.io) \- Caitlin Huston \[THR\]
- [Sure AI Is Hot, But Is It An Actual Market Or A Platform Piece?](https://techcrunch.com/2023/08/13/is-ai-platform-or-market/?ref=tvrev2beta2.ghost.io) \- Ron Miller \[TechCrunch\]
- [Bob Iger's Originals Sin](https://puck.news/bob-igers-originals-sin/?ref=tvrev2beta2.ghost.io) \- Julia Alexander \[Puck\]
- [On the New ‘Real Housewives of New York City,’ Everyone Has Something to Sell](https://www.wsj.com/articles/real-housewives-new-york-influencers-c8366421?ref=tvrev2beta2.ghost.io) \- Allie Jones \[The Wall Street Journal\]
- [Paramount Stock Dips After Company Ends Its Effort To Sell A Stake In BET Media Group](https://deadline.com/2023/08/paramount-stock-dips-after-company-reverses-course-on-bet-networks-stake-sale-1235521436/?ref=tvrev2beta2.ghost.io) \- Dade Hayes \[Deadline\]
- [An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations](https://thevab.com/vab-happenings/Adalytics-QA?utm%5Fsource=mailchimp&utm%5Fmedium=email&utm%5Fcampaign=adalytics-interview-0817) \- Danielle DeLauro \[The Vab\]

**Sports**

- [How YouTube CEO Neal Mohan Is Using NFL Sunday Ticket To Plot The Future Of Video](https://adage.com/article/media/how-youtube-ceo-neal-mohan-using-nfl-sunday-ticket-plot-future-video/2510036?ref=tvrev2beta2.ghost.io) \- Garett Sloane \[AdAge\]
- [Why The NBA's In-Season Tournament Is Really About Media Rights](https://huddleup.substack.com/p/why-the-nbas-in-season-tournament) \- Joe Pompliano \[Huddle Up\]
- [Sinclair CEO Chris Ripley: Despite Diamond Disappointment, Sports Is Still the Broadcaster's Crown Jewel](https://www.nexttv.com/news/sinclair-ceo-chris-ripley-despite-diamond-disappointment-sports-is-still-the-broadcasters-crown-jewel-bloom?ref=tvrev2beta2.ghost.io) \- David Bloom \[NextTV\]
- [Back To The Broadcast Future: TV Stations Want To Air Local Sports](https://www.mediapost.com/publications/article/388144/back-to-the-broadcast-future-tv-stations-want-to.html?edition=131285&ref=tvrev2beta2.ghost.io) \- Wayne Friedman \[MediaPost\]
- [Secondary Sports Like Soccer Enter the Game for Marketers and Agencies](https://digiday.com/media-buying/media-buying-briefing-secondary-sports-like-soccer-get-into-the-game-for-marketers-agencies/?ref=tvrev2beta2.ghost.io) \- Michael Bürgi \[Digiday\]