> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: Measurement is Loco, All Things are Local
- URL: https://tvrev2beta2.ghost.io/hot-list-20230916/
- Published: 2023-09-16T03:59:00.000Z
- Updated: 2023-09-16T03:59:00.000Z
- Author: TVREV
- Tags: Streaming Wars, Thought Leaders Circle, Hot List, Nielsen, iSpot, VideoAmp, Evan Shapiro, Tim Hanlon, Publishers Clearing House, VIZIO, Proximity, #sqs, #Import 2026-09-03 20:57, Data

“I rather sit on the floor in the market of Toluca and sell tortillas than to have anything to do with those “artistic” bitches of Paris.” - Frida Kahlo

**Have You Downloaded our new special report:** [**Local TV: Perils & Promise In The Age Of Streaming**](https://www.tvrev.com/special-reports/p/local-tv-perils-promise-in-the-age-of-streaming?ref=tvrev2beta2.ghost.io) **from Alan Wolk, Tim Hanlon & Evan Shapiro?** We surveyed 60k Americans- more young people watch local news than you may think. Overall, just as many people never watch as you imagined.

**Measurement Madness: A Tale of Fighting Davids and Embattled Goliaths**

- Last 30 days of Nielsen: [decimated its workforce](https://adage.com/article/measurement/nielsen-announces-layoffs-9-global-workforce/2514626?ref=tvrev2beta2.ghost.io) in the U.S., [tried to use Amazon as a JIC buster](https://adage.com/article/measurement/nielsen-wont-force-amazons-data-thursday-night-football-ad-deals-year/2514946?ref=tvrev2beta2.ghost.io) and got VAB-Disney-Godelled into a reversal, and ran a *Succession* style succession on its CEO, David Kenney. [How you like me Rao?](https://www.axios.com/2023/09/14/nielsen-ceo-karthik-rao-new?ref=tvrev2beta2.ghost.io)
- VideoAmp has been making inroads with its ad activation + measurement flavor of currency, but fighting goliath Cannes be costly! It had [more layoffs while raising a $150mm G round](https://www.axios.com/2023/09/14/videoamp-layoffs?ref=tvrev2beta2.ghost.io) to cover its debts from Vista Credit Partners (which is run by a David turned Goliath in his own right, [Richard F Smith, the richest black man in America.](https://robertsmith.com/?ref=tvrev2beta2.ghost.io))
- A bit more measured, [iSpot just absorbed 605](https://variety.com/2023/tv/news/ispot-buys-605-tv-ratings-measurement-1235721297/?ref=tvrev2beta2.ghost.io) to accelerate building a megapanel of 80+ million smart TVs and boxes. Why? Glad you asked! We have an [explainer from CEO/Founder Sean Muller](https://tvrev2beta2.ghost.io/why-ispot-acquired-605-tv-measurement/). TLDR (tech, talent and data)
- Meanwhile the Hollywood strike has everyone arguing over what’s fair– [but how can anyone decide when streamer data is the secret sauce for platform Goliaths?](https://www.latimes.com/entertainment-arts/business/story/2023-09-14/wga-writers-strike-sag-aftra-actors-strike-netflix-ratings-data-transparency?ref=tvrev2beta2.ghost.io)

**Honoring Hispanic Heritage**

*FYI: The observation began in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period. It was enacted into law on August 17, 1988\. The theme for 2023 is “Todos Somos, Somos Uno: We Are All, We Are One.”*

### **NEWS YOU CAN USE**

**Advertising**

- [Here's What Buyers Really Thought About the 2023 Upfront](https://www.adweek.com/convergent-tv/advertising-buyer-sentiment-2023-tv-upfront/?ref=tvrev2beta2.ghost.io) \- Bill Bradley \[Adweek\]
- [How agencies are measuring impact for brands beyond the classic core metrics](https://digiday.com/media-buying/how-agencies-are-measuring-impact-for-brands-beyond-the-classic-core-metrics/?ref=tvrev2beta2.ghost.io) \- Antoinette Siu \[Digiday\]
- [Netflix Ad Business Still in the Crawling Phase, CFO Says](https://www.nexttv.com/news/netflix-ad-business-still-in-the-crawling-phase-cfo-says?ref=tvrev2beta2.ghost.io) \- Jon Lafayette \[B&C\]
- [Political ad spending for 2024 expected to shatter $10 billion, breaking record](https://www.nbcnews.com/politics/2024-election/political-ad-spending-2024-expected-shatter-10-billion-breaking-record-rcna104402?ref=tvrev2beta2.ghost.io) \- Ben Kasimar \[NBC News\]
- [Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?](https://www.adweek.com/convergent-tv/fall-tv-season-marketing/?ref=tvrev2beta2.ghost.io) \- Bill Bradley \[Adweek\]
- [TUBI’S NICHE PROGRAMMING ‘JUST KEEPS GOING’ IN MISCHIEF’S ABSURD NEW ADS](https://adage.com/article/media/tubi-programming-just-keeps-going-absurd-mischief-ads/2515481?ref=tvrev2beta2.ghost.io) \- Tim Nudd \[Ad Age\]
- [DV's Interdependence with TTD & GOOGL is Growing: The Big Get Bigger](https://needham.bluematrix.com/sellside/EmailDocViewer?encrypt=188602b1-8713-4a90-9857-a731a93073d9&mime=html&co=needham&id=jason@fabricmedia.net&source=mail) \- Laura Martin, Dan Medina \[Needham\]

**Streaming Wars**

- [How Parrot Analytics shook up Hollywood by picking streaming hits](https://www.businessinsider.com/parrot-analytics-shook-up-hollywood-picking-streaming-hits-demand-measurement-2023-9?ref=tvrev2beta2.ghost.io) \- Lucia Moses \[Business Insider\]
- [CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions](https://www.mediapost.com/publications/article/388968/ctv-advertisers-4-in-1h-roku-maintains-40-of-i.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcontent=headline&utm%5Fcampaign=131599&hashid=WHxayfXiSAqw0YLzBz9hvg) \- Karlene Lukovitz \[MediaPost\]
- [Is TikTok the future of television?](https://www.fastcompany.com/90949672/tiktok-future-of-television-peacock-streaming?partner=rss&utm%5Fsource=rss&utm%5Fmedium=feed&utm%5Fcampaign=rss+fastcompany&utm%5Fcontent=rss) \- Salea Blancaflor \[Fast Company\]
- [AMAZON PRIME VIDEO PREPS ‘THURSDAY NIGHT FOOTBALL’ DATA-RICH UPDATES](https://www.sportico.com/business/media/2023/amazon-prime-video-thursday-night-football-update-1234738640/?ref=tvrev2beta2.ghost.io) \- Dade Hayes \[Sportico\]
- [Has Max Become America’s Most Irrelevant Streaming Service? This Week’s 'Next Text'](https://www.nexttv.com/news/has-max-become-americas-most-irrelevant-streaming-service-this-weeks-next-text?ref=tvrev2beta2.ghost.io) \- David Bloom, Daniel Frankel \[NextTV\]
- [Which Streaming Service Cancels TV Series at the Highest Rate? This New Study Sets the Record Straight](https://variety.com/2023/tv/news/streaming-services-cancellations-study-hbo-max-highest-1235718137/?ref=tvrev2beta2.ghost.io) \- Joe Otterson \[Variety\]
- [Streaming Forecast for 2024: North America to Drop to Third in Markets With Most Subscriber Homes](https://www.hollywoodreporter.com/business/business-news/streaming-2024-north-america-western-europe-asia-1235586992/?ref=tvrev2beta2.ghost.io) \- Georg Szalai \[THR\]
- [Local TV Study: Two-Thirds Of Younger Viewers Stream News](https://www.mediapost.com/publications/article/389127/local-tv-study-two-thirds-of-younger-viewers-stre.html?ref=tvrev2beta2.ghost.io) \- Karlene Lukovitz \[MediaPost\]
- [Warner Bros. Discovery CFO on Streaming Prices: “Quality Content Has Been Given Away Well Below Fair Market Value”](https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-cfo-streaming-prices-1235584217/?ref=tvrev2beta2.ghost.io) \- Georg Szalai \[THR\]
- [Why the war over streaming data is at the heart of Hollywood’s strikes](https://www.latimes.com/entertainment-arts/business/story/2023-09-14/wga-writers-strike-sag-aftra-actors-strike-netflix-ratings-data-transparency?ref=tvrev2beta2.ghost.io) \- Wendy Lee \[LA Times\]

**Data & Measurement**

- [iSpot Buys 605 in Bid for TV-Measurement Market Edge](https://variety.com/2023/tv/news/ispot-buys-605-tv-ratings-measurement-1235721297/?ref=tvrev2beta2.ghost.io) \- Brian Steinberg \[Variety\]
- [Why TV Advertisers Want More Outcomes-Based Measurement](https://www.adexchanger.com/ctv-roundup/why-tv-advertisers-want-more-outcomes-based-measurement/?ref=tvrev2beta2.ghost.io) \- Alyssa Boyle \[AdExchanger\]
- [IAB AND MRC’S NEW RETAIL MEDIA GUIDELINES TARGET THE INDUSTRY’S MEASUREMENT ISSUES](https://adage.com/article/measurement/new-iab-and-mrc-retail-media-guidelines-target-measurement-issues/2515611?ref=tvrev2beta2.ghost.io) \- Adrianne Pasquarelli \[Ad Age\]
- [Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases](https://www.mediapost.com/publications/article/389065/streaming-tv-ads-beat-mobile-ads-for-informing-hol.html?edition=131635&ref=tvrev2beta2.ghost.io) \- Karlene Lukovitz \[MediaPost\]
- [NIELSEN REPLACES CEO AMID MEASUREMENT TURBULENCE](https://adage.com/article/measurement/nielsen-names-karthik-rao-ceo-replacing-david-kenny/2516001?ref=tvrev2beta2.ghost.io) \- Jack Neff \[Ad Age\]
- [Scoop: VideoAmp quietly laid off 10% of staff](https://www.axios.com/2023/09/14/videoamp-layoffs?ref=tvrev2beta2.ghost.io) \- Kerry Flynn, Sara Fischer \[Axios\]
- [TOP 5 FOOD AND BEVERAGE BRANDS RANKED BY ‘SHARE OF INFLUENCE’: DATACENTER WEEKLY](https://adage.com/article/datacenter/top-5-food-and-beverage-brands-ranked-share-influence-datacenter-weekly/2516086?ref=tvrev2beta2.ghost.io) \- \[AdAge\]

**Landscape**

- [Disney Fielding Interest In ABC And Other Linear TV Assets From Byron Allen And Nexstar; Media Giant Calls Reports Of Sale Talks “Unfounded,” But Will Consider “Strategic Options” – Update](https://deadline.com/2023/09/disney-says-abc-station-sale-talks-unfounded-but-keeps-strategic-options-open-1235547332/?ref=tvrev2beta2.ghost.io) \- Dade Hayes, Jill Goldsmith \[Deadline\]
- [The New Stakes in Pay-TV Battles to Come](https://www.nytimes.com/2023/09/12/business/dealbook/disney-charter-pay-tv.html?ref=tvrev2beta2.ghost.io) \- Dealbook Newsletter \[NYT\]
- [Who's got Next?](https://eshap.substack.com/p/whos-got-next) \- Evan Shapiro \[ESHAP\]
- [How Hollywood Is Preparing For A Prolonged Strike](https://www.forbes.com/sites/rosecelestin/2023/09/10/how-hollywood-is-preparing-for-a-prolonged-strike/?sh=7a28c443a4a3&ref=tvrev2beta2.ghost.io) \- Rose Celestin \[Forbes\]
- [GLOBAL INFLUENCER MARKETING SPEND EXPECTED TO HIT $34 BILLION IN 2023](https://adage.com/article/digital-marketing-ad-tech-news/global-influencer-marketing-spend-expected-hit-34-billion-2023/2515971?ref=tvrev2beta2.ghost.io) \- Gillian Follett \[Ad Age\]
- [Nexstar Adviser: Station Group Could Buy ABC O&Os With ‘Little Friction’ If Disney Decides To Sell Them](https://www.nexttv.com/news/nexstar-advisor-station-group-could-buy-abc-oandos-with-little-friction-if-disney-decides-to-sell-them?ref=tvrev2beta2.ghost.io) \- Daniel Frankel \[NextTV\]
- [Did Apple just end the codec wars?](https://www.lowpass.cc/p/apple-iphone15-av1-video-codec?ref=tvrev2beta2.ghost.io) \- Janko Roettgers \[Lowpass\]

**Sports**

- [Networks Reaping Billions In NFL Ads As Sports Remains Bright Spot](https://frontofficesports.com/networks-reaping-billions-in-nfl-ads-as-sports-remains-bright-spot/?ref=tvrev2beta2.ghost.io) \- Michael McCarthy \[Front Office Sports\]
- [Fox Sports in Negotiations to Hold a New Men’s College Basketball Tournament in Las Vegas in Late March (Exclusive)](https://themessenger.com/sports/fox-sports-mens-college-basketball-proposed-tournament-las-vegas?ref=tvrev2beta2.ghost.io) \- Seth Davis \[TheMessenger Sports\]
- [Disney+, ESPN+ to host an animated, ‘Toy Story’-themed NFL game on October 1](https://techcrunch.com/2023/09/12/disney-espn-animated-toy-story-nfl-game-falcons-jaguars/?ref=tvrev2beta2.ghost.io) \- Lauren Forristal \[TechCrunch\]
- [AARON RODGERS’ INJURY UNLIKELY TO ALTER JETS’ TV FLIGHT PLAN](https://www.sportico.com/business/media/2023/aaron-rodgers-season-ending-injury-new-york-jets-tv-schedule-1234738280/?ref=tvrev2beta2.ghost.io) \- Anthony Crupi \[Sportico\]
- [NBA Cracks Down On Player Rest Ahead of Multi-Billion Dollar Rights Talks](https://frontofficesports.com/nba-cracks-down-on-player-rest-ahead-of-multi-billion-dollar-rights-talks/?ref=tvrev2beta2.ghost.io) \- Michael McCarthy \[Front Office Sports\]
- [Why brands and rights holders should be putting women athletes at the centre of their marketing plans](https://www.sportspromedia.com/insights/features/women-athletes-sports-marketing-investment-pay-equity-wasserman-rbc-study/?ref=tvrev2beta2.ghost.io) \- Thayer Lavielle \[SportsPro\]
- [Endeavor plans UFC-WWE tag team on global media deals](https://www.axios.com/2023/09/12/endeavor-ufc-wwe-tko?ref=tvrev2beta2.ghost.io) \- Tim Baysinger \[Axios\]