> ## Content Index > Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads - URL: https://tvrev2beta2.ghost.io/hot-list-20230923/ - Published: 2023-09-23T03:58:00.000Z - Updated: 2023-09-23T03:58:00.000Z - Author: TVREV - Tags: Streaming Wars, Thought Leaders Circle, Hot List, Nielsen, iSpot, VideoAmp, Tim Hanlon, Publishers Clearing House, VIZIO, Evan Shapiro, Amazon Advertising, Comscore, Proximity, #sqs, #Import 2026-09-03 20:57, Data “The TV industry has really never been able to truly control itself when it comes to aggressive monetization." - Tim Hanlon, Vertere Group CEO & TVREV Local Report co-author **Have You Downloaded our latest special report yet?** **In** [**Local TV: Perils & Promise In The Age Of Streaming**](https://www.tvrev.com/special-reports/p/local-tv-perils-promise-in-the-age-of-streaming?ref=tvrev2beta2.ghost.io) **(from Alan Wolk, Tim Hanlon & Evan Shapiro),** we surveyed 60k Americans and found that more young people watch local news than you might think. Also, just as many people never watch as you imagined. Of course [Amazon is planning ad breaks for Prime Video](https://variety.com/2023/tv/news/amazon-prime-video-commercial-breaks-advertising-1235731883/?ref=tvrev2beta2.ghost.io). [As we wrote in 2019](https://tvrev2beta2.ghost.io/amazons-tv-ad-ambitions-set-new-tv-bar/), Amazon ads are a game changer: First party, opt-in data and rich data. And not just consent, or email data but purchase behaviors; from stores, online, mobile apps and viewing data from Fire sticks and devices... That matters because [with privacy issues looming](https://tvrev.squarespace.com/tvrev-1/privacy-fraud-ftc-investigations-battles-control-take-stage-4as?ref=tvrev2beta2.ghost.io), having a solid, multi-touch opt-in footprint gives Amazon the ability to deliver EXTREMELY addressable ads. Like, "odds are you're out of toothpaste so we'll introduce a new brand at this ad break"-type ads. **Gettin' JIC-y Wit It** - Streaming measurement took steps forward this week as the Joint Industry Committee (JIC) ["conditionally certified" iSpot, VideoAmp and Comscore](https://tvrev2beta2.ghost.io/wir20230922/). - WSJ digs into how [primetime TV will look different this fall](https://www.wsj.com/business/media/how-prime-time-tv-will-look-different-this-fall-63ff818c?ref=tvrev2beta2.ghost.io) amid entertainment work stoppages. - TVREV's resident sports analyst John Cassillo talks about how the [NFL is charting its future in the digital age](https://www.thecurrent.com/nfl-digital-streaming-tv-sports-media-advertising?ref=tvrev2beta2.ghost.io). - Wireless brands' TV ads mostly use music that's [more appealing to men over 35](https://www.adweek.com/adweek-wire/wireless-brands-are-singing-older-tunes/?ref=tvrev2beta2.ghost.io). Should they? - Roy Price [bids farewell to the "prestige TV" era](https://www.nytimes.com/2023/09/21/opinion/emmys-prestige-tv-dead.html?ref=tvrev2beta2.ghost.io) in the NY Times. - Oh, and [Rupert Murdoch stepped down](https://www.cnbc.com/2023/09/21/rupert-murdoch-steps-down-as-chairman-of-fox-and-news-corp.html?ref=tvrev2beta2.ghost.io) this week (cue *Succession* theme). [](http://tvrev.com/?ref=tvrev2beta2.ghost.io) ### **NEWS YOU CAN USE** **Advertising** - [How Prime-Time TV Will Look Different This Fall](https://www.wsj.com/business/media/how-prime-time-tv-will-look-different-this-fall-63ff818c?ref=tvrev2beta2.ghost.io) \- Nate Rattner, Sarah Krouse \[WSJ\] - [Apple’s Expanding Ad Ambitions: A closer Look At Its Journey Toward A Comprehensive Ad Tech Stack](https://digiday.com/media-buying/apples-expanding-ad-ambitions-a-closer-look-at-its-journey-toward-a-comprehensive-ad-tech-stack/?ref=tvrev2beta2.ghost.io) \- Ronan Shields, Seb Joseph \[Digiday\] - [Amazon Plans Commercial Breaks For Prime Video](https://variety.com/2023/tv/news/amazon-prime-video-commercial-breaks-advertising-1235731883/?ref=tvrev2beta2.ghost.io) \- Brian Steinberg \[Variety\] - [The Digital Ad Sales Recovery Isn't Saving Traditional Media](https://www.adweek.com/convergent-tv/digital-ad-sales-recovery-traditional-decline-magna-forecast/?ref=tvrev2beta2.ghost.io) \- Bill Bradley \[Adweek\] - [Paramount Plans New Swing At Matching Advertisers With Sports Influencers](https://variety.com/2023/tv/news/paramount-advertising-cbs-sports-influencers-super-bowl-1235730402/?ref=tvrev2beta2.ghost.io) \- Brian Steinberg \[Variety\] - [New Bill ‘Attacks’ Big Tech Over Targeted Advertising](https://www.nexttv.com/news/new-bill-attacks-big-tech-over-targeted-advertising?ref=tvrev2beta2.ghost.io) \- John Eggerton \[B&C\] - [How Modelo’s Marketing Beat Bud Light (It Wasn’t Just the Boycott)](https://www.wsj.com/articles/the-disciplined-marketing-strategy-that-helped-modelo-beat-bud-light-b662d938?ref=tvrev2beta2.ghost.io) \- Katie Deighton \[WSJ\] **Streaming Wars** - [Max Adding Live Sports Tier; $10 Monthly Service Will Be Included At No Charge For Existing Subscribers Through Next February](https://deadline.com/2023/09/max-adds-live-sports-tier-bleacher-report-streaming-nba-nhl-1235550358/?ref=tvrev2beta2.ghost.io) \- Dade Hayes \[Deadline\] - [Hollywood Is Paying A Steep Price For Never Really Figuring Out The Streaming Model](https://www.cnbc.com/2023/09/17/hollywood-streaming-profits-struggles.html?ref=tvrev2beta2.ghost.io) \- Lillian Rizzo, Sarah Whitten \[CNBC\] - [ESPN App, Disney Bundle Available on Vizio Smart TVs](https://www.nexttv.com/news/espn-app-disney-bundle-available-on-vizio-smart-tvs?ref=tvrev2beta2.ghost.io) \- Jon Lafayette \[B&C\] - [People Are Streaming Pirated Movies on TikTok, One Short Clip at a Time](https://www.wsj.com/tech/tiktok-pirated-movies-free-2cd9389a?ref=tvrev2beta2.ghost.io) \- Ann-Marie Alcántara \[WSJ\] - [‘Only Murders in the Building’: Hulu Invites New Yorkers to Partake in Murder Mystery Immersive Activation (EXCLUSIVE)](https://variety.com/2023/tv/news/only-murders-in-the-building-new-york-murder-mystery-immersive-experience-1235717827/?ref=tvrev2beta2.ghost.io) \- Jazz Tangcay \[Variety\] - [Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads](https://www.tvtechnology.com/news/study-ctv-viewers-pay-more-attention-to-streaming-ads-than-linear-tv-ads?ref=tvrev2beta2.ghost.io) \- George Winslow \[TVT\] - [Inside the Stream: Generative AI-Powered Video Innovation at IBC 2023](https://www.videonuze.com/content/article/category/47?ref=tvrev2beta2.ghost.io) \- Will Richmond \[VideoNuze\] **Data & Measurement** - [Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival](https://variety.com/2023/tv/news/comscore-videoamp-ispot-joint-industry-committee-measurment-nielsen-1235728367/?ref=tvrev2beta2.ghost.io) \- Brian Steinberg \[Variety\] - [Hispanics Underrepresented by Data Industry, Truthset Finds](https://www.nexttv.com/news/hispanics-underrepresented-by-data-industry-truthset-finds?ref=tvrev2beta2.ghost.io) \- Jon Lafayette \[B&C\] - [Instagram Ad Spend On Track To Surpass Facebook](https://www.mediapost.com/publications/article/389386/instagram-ad-spend-projected-to-surpass-facebook-i.html?edition=131698&ref=tvrev2beta2.ghost.io) \- Karlene Lukovitz \[MediaPost\] - [HOW TIKTOK’S AD MEASUREMENT IS CHANGING AND WHAT IT MEANS FOR BRANDS](https://adage.com/article/digital-marketing-ad-tech-news/how-tiktoks-ad-measurement-changing-and-what-it-means-brands/2517251?ref=tvrev2beta2.ghost.io) \- Garett Sloane \[Ad Age\] - [Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences](https://digiday.com/media/why-warner-bros-discovery-is-leaning-harder-into-youtube-and-threads-to-monetize-and-engage-social-audiences/?ref=tvrev2beta2.ghost.io) \- Sara Guaglione \[Digiday\] - [Microsoft Offering CTV/Video Ads Alongside Search](https://www.mediapost.com/publications/article/389378/microsoft-advertising-platform-offers-ctv-and-vide.html?ref=tvrev2beta2.ghost.io) \- Laurie Sullivan \[MediaPost\] **Landscape** - [Rupert Murdoch steps down as chairman of Fox and News Corp.](https://www.cnbc.com/2023/09/21/rupert-murdoch-steps-down-as-chairman-of-fox-and-news-corp.html?ref=tvrev2beta2.ghost.io) \- Lillian Rizzo \[CNBC\] - [Cable TV Is on Life Support, But A New Bundle Is Coming Alive](https://www.nytimes.com/2023/09/14/business/media/cable-tv-bundle-streaming.html?ref=tvrev2beta2.ghost.io) \- Benjamin Mullin \[NYT\] - [Local TV Is Dying? Pretty Far From It](https://www.nexttv.com/news/local-tv-is-dying-pretty-far-from-it?ref=tvrev2beta2.ghost.io) \- Alan Wolk \[NextTV\] - [Elon Musk says X will charge users ‘a small monthly payment’ to use its service](https://techcrunch.com/2023/09/18/elon-musk-says-x-will-charge-users-a-small-monthly-payment-to-use-its-service/?ref=tvrev2beta2.ghost.io) \- Sarah Perez \[TechCrunch\] - [Nexstar, DirecTV reach distribution deal restoring over 175 stations](https://www.streamtvinsider.com/video/nexstar-directv-reach-deal-restoring-over-175-channels?ref=tvrev2beta2.ghost.io) \- Bevin Fletcher \[StreamTV Insider\] - [More Notes on The Second Iger Age](https://puck.news/more-notes-on-the-second-iger-age/?ref=tvrev2beta2.ghost.io) \- William Cohan \[Puck\] - [The Era of Prestige TV Is Ending. We’re Going to Miss It When It’s Gone.](https://www.nytimes.com/2023/09/21/opinion/emmys-prestige-tv-dead.html?ref=tvrev2beta2.ghost.io) \- Roy Price \[NY Times\] **Sports** - [‘Monday Night Football’ Books Full-Season Run on ABC](https://www.hollywoodreporter.com/tv/tv-news/monday-night-abc-full-season-espn-1235592577/?ref=tvrev2beta2.ghost.io) \- Rick Porter \[THR\] - [WWE’s ‘Smackdown’ to Move From Fox to USA Network in New Rights Deal](https://variety.com/2023/tv/news/wwes-smackdown-usa-network-2024-1235730831/?ref=tvrev2beta2.ghost.io) \- Joe Otterson \[Variety\] - [If college football games feel longer, is it the commercials’ fault? We checked the tape](https://theathletic.com/4883452/2023/09/21/college-football-tv-commercials-game-times/?ref=tvrev2beta2.ghost.io) \- Stewart Mandel and Seth Emerson \[The Athletic\] - [How the NFL is charting its future in the digital age](https://www.thecurrent.com/nfl-digital-streaming-tv-sports-media-advertising?ref=tvrev2beta2.ghost.io) \- Travis Clark \[The Current\] - [CBS in talks with Serie A about renewing US media rights deal](https://worldsoccertalk.com/tv/cbs-in-talks-with-serie-a-about-renewing-us-media-rights-deal-20230918-WST-456619.html?ref=tvrev2beta2.ghost.io) \- Christopher Harris \[World Soccer Talk\] - [Scoop: Football leagues XFL and USFL in merger talks](https://www.axios.com/2023/09/19/xfl-usfl-merger?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) \- Tim Baysinger, Dan Primack, Sara Fischer \[Axios\]