> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
- URL: https://tvrev2beta2.ghost.io/hot-list-20231104/
- Published: 2023-11-04T04:00:00.000Z
- Updated: 2023-11-04T04:00:00.000Z
- Author: TVREV
- Tags: Streaming Wars, Thought Leaders Circle, Hot List, 2023 Local TV Report, Sports, Alan Wolk, Evan Shapiro, VIZIO, baseball, MLB, World Series, Netflix, Hulu, Disney, BIA Advisory Services, Proximity, #sqs, #Import 2026-09-03 20:57, Data

**Swingin’ Sixties Deja Vu?** The Fab Four [put out a new single](https://www.youtube.com/watch?v=Opxhh9Oh3rg&ref=tvrev2beta2.ghost.io) this week. Meanwhile, Madison Avenue is exploding with CTV advertising innovations, including shoppable branded content for the holidays (check out [Home Depot and VIZIO’s new serie](https://adage.com/article/marketing-news-strategy/home-depot-media-strategy-includes-vizio-holiday-branded-content/2526231?ref=tvrev2beta2.ghost.io)[s](https://engage.squarespace-mail.com/r?m=654591b097573420a4558736&u=https%3A%2F%2Fadage.com%2Farticle%2Fmarketing-news-strategy%2Fhome-depot-media-strategy-includes-vizio-holiday-branded-content%2F2526231&w=60df3ea739725c04ca27d651&c=b%5F654539977ec4f04c0e569337&e=2023-11-05T00%3A35%3A03.100590Z&l=en-US&s=sLE8XjpSjY3q-yPZYUOStwheEZw%3D&ref=tvrev2beta2.ghost.io) on that front).

**Not So Swingin’:** Ratings for the World Series were at an [all-time low this year](https://twitter.com/Travis%5FSawchik/status/1719472922996125761?ref=tvrev2beta2.ghost.io). TVREV’s John Cassillo brainstormed some ideas about how to get [playoff baseball back on base with TV audiences](https://tvrev2beta2.ghost.io/how-mlb-fixes-postseason-tv-audience-crisis-world-series-viewers/).

**In Other News:**

- Sorry Hulu, [Netflix has live sports, too](https://www.wsj.com/business/media/netflix-explores-streaming-live-boxing-match-1d24b780?st=aj52sr0gh3zcqe8&ref=tvrev2beta2.ghost.io).
- Does Disney [(finally) owning all of Hulu](https://tvrev2beta2.ghost.io/wir20231103/) mean a streaming consolidation is coming for the Mouse House?
- [MediaRadar buys Kantar’s Vivvix](https://www.axios.com/pro/media-deals/2023/11/02/mediaradar-acquires-vivvix-kantar?ref=tvrev2beta2.ghost.io) to bolster its ad intelligence chops.

Also, be sure to **check out this podcast Alan Wolk did with BIA**, [exploring the impact of streaming on local news and sports broadcasting](https://www.buzzsprout.com/1663015/13896414-exploring-the-impact-of-streaming-on-local-news-and-sports-broadcasting?ref=tvrev2beta2.ghost.io). It’s also on Spotify [here](https://open.spotify.com/episode/3qd0gGZBmjw2zK3V9xArXE?si=6a0327e41d3a4250&ref=tvrev2beta2.ghost.io).

### [**Watch the Local TV Report Read Out, On-Demand**](https://us02web.zoom.us/webinar/register/WN%5FRXwdhFKXTOeLTPBW2CKAAw?ref=tvrev2beta2.ghost.io#/registration)

**Alan Wolk** and **Evan Shapiro** hosted the first of two Read Out webinars on Thursday, discussing our Local TV Report; [Register with this link to watch the webinar, On-Demand](https://us02web.zoom.us/webinar/register/WN%5FRXwdhFKXTOeLTPBW2CKAAw?ref=tvrev2beta2.ghost.io#/registration). It’s FREE.

[](https://us02web.zoom.us/webinar/register/WN%5FRXwdhFKXTOeLTPBW2CKAAw?ref=tvrev2beta2.ghost.io#/registration)

This full hour presentation offers a deep dive into the streaming revolution's impact on local television while unpacking new research into consumer sentiment around local TV viewing.

### **NEWS YOU CAN USE**

**Advertising**

- [**PARAMOUNT’S NEW CONNECTED TV AD TECH UPDATE GIVES MORE PROGRAMMATIC CONTROLS**](https://adage.com/article/digital-marketing-ad-tech-news/paramount-ctv-ad-tech-update-conduit-gives-more-programmatic-controls/2525451?ref=tvrev2beta2.ghost.io) **\- Garett Sloane \[Ad Age\]**
- [**WHY HOME DEPOT IS EVOLVING ITS MEDIA STRATEGY, STARTING WITH BRANDED CONTENT**](https://adage.com/article/marketing-news-strategy/home-depot-media-strategy-includes-vizio-holiday-branded-content/2526231?ref=tvrev2beta2.ghost.io) **\- Parker Herren \[Ad Age\]**
- [**Paramount Launches CTV Solution for Programmatic Scalability and Efficiency**](https://www.adweek.com/convergent-tv/paramount-ctv-solution-conduit-programmatic-scalability/?ref=tvrev2beta2.ghost.io) **\- Bill Bradley \[Adweek\]**
- [**TV commercial prices: advertising costs for Fall 2023**](https://adage.com/article/media/tv-commercial-prices-advertising-costs-fall-2023/2520931?ref=tvrev2beta2.ghost.io) **\- \[Ad Age\]**
- [**Super Bowl Commercials Sold Out at CBS in Earlier-Than-Expected Close-Out**](https://variety.com/2023/tv/news/super-bowl-commercials-sold-out-cbs-tv-advertising-1235777413/?ref=tvrev2beta2.ghost.io) **\- Brian Steinberg \[Variety\]**
- [**YouTube Among First Companies to Announce 2024 Upfront Week Plans**](https://www.adweek.com/convergent-tv/youtube-2024-upfront-week-plans/?ref=tvrev2beta2.ghost.io) **\- Bill Bradley \[Adweek\]**
- [**‘Mean Girls’ Reunion: Lindsay Lohan, Amanda Seyfried and Lacey Chabert Reprise Roles for Walmart’s Black Friday Ad Blitz**](https://variety.com/2023/tv/news/mean-girls-reunion-lindsay-lohan-cast-wallmart-black-friday-ads-1235774827/?ref=tvrev2beta2.ghost.io) **\- Brian Steinberg \[Variety\]**
- [**Roku Beats Wall Street Revenue Expectations, Sees Improvement in Ad Business**](https://www.hollywoodreporter.com/business/business-news/roku-beats-wall-street-revenue-expectations-1235634649/?ref=tvrev2beta2.ghost.io) **\- Caitlin Huston \[THR\]**
- [**Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024**](https://digiday.com/media-buying/research-briefing-ad-tech-firms-agencies-prep-for-increased-political-ctv-spending-in-2024/?ref=tvrev2beta2.ghost.io) **\- Catherine Wolf \[Digiday\]**

**Streaming Wars**

- [**A Case for Bringing Back the Classic Sitcom**](https://www.nexttv.com/news/a-case-for-bringing-back-the-classic-sitcom-wolk?ref=tvrev2beta2.ghost.io) **\- Alan Wolk \[NextTV\]**
- [**Vizio Adds Shoppable Home Depot Holiday Series Featuring Jordin Sparks**](https://www.forbes.com/sites/dbloom/2023/11/01/vizio-adds-shoppable-home-depot-holiday-series-featuring-jordin-sparks/?sh=b570ba37a350&ref=tvrev2beta2.ghost.io) **\- David Bloom \[Forbes\]**
- [**Apple’s Price Hike Economics**](https://puck.news/apples-price-hike-economics/?ref=tvrev2beta2.ghost.io) **\- Julia Alexander \[Puck\]**
- [**Future of TV Briefing: Netflix plots next phase in its programmatic ad push**](https://digiday.com/future-of-tv/future-of-tv-briefing-netflix-plots-next-phase-in-its-programmatic-ad-push/?ref=tvrev2beta2.ghost.io) **\- Tim Peterson \[Digiday\]**
- [**Amazon Intros More Ad Buying Options To Fire TV**](https://www.adexchanger.com/tv/amazon-intros-more-ad-buying-options-to-fire-tv/?ref=tvrev2beta2.ghost.io) **\- Alyssa Boyle \[AdExchanger\]**
- [**Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth**](https://www.adexchanger.com/tv/roku-celebrates-a-semi-rebound-in-streaming-ad-growth/?ref=tvrev2beta2.ghost.io) **\- Alyssa Boyle \[AdExchanger\]**
- [**Tubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth**](https://www.adweek.com/convergent-tv/tubi-monthly-active-users-fox-revenue/?ref=tvrev2beta2.ghost.io) **\- Bill Bradley \[Adweek\]**
- [**WSJ News Exclusive | Netflix Explores Streaming Live Boxing Match**](https://www.wsj.com/business/media/netflix-explores-streaming-live-boxing-match-1d24b780?st=aj52sr0gh3zcqe8&ref=tvrev2beta2.ghost.io) **\- Jessica Toonkel \[WSJ\]**
- [**How Paramount+ Hit 63 Million Subscribers and Increased Revenue 61%**](https://www.adweek.com/convergent-tv/paramount-63-million-subscribers-revenue-increase/?ref=tvrev2beta2.ghost.io) **\- Bill Bradley \[Adweek\]**

**Data & Measurement**

- [**Attention Measurement: The iSpot.TV ‘Transparency’ Play**](https://rbr.com/attention-measurement-the-ispot-tv-transparency-play/?ref=tvrev2beta2.ghost.io) **\- Adam Jacobson \[RBR\]**
- [**WHAT GEN Z’S CONNECTED TV VIEWING HABITS CAN TEACH BRANDS**](https://adage.com/article/media/gen-z-connected-tv-viewing-habits-new-research-magna/2526556?utm%5Fsource=ad-age-news-alerts&utm%5Fmedium=email&utm%5Fcampaign=20231102&utm%5Fcontent=hero-headline) **\- Parker Herren \[Ad Age\]**
- [**Exclusive: MediaRadar acquires Kantar Group's Vivvix**](https://www.axios.com/pro/media-deals/2023/11/02/mediaradar-acquires-vivvix-kantar?ref=tvrev2beta2.ghost.io) **\- Kerry Flynn \[Axios\]**
- [**Hallmark To Use Nielsen Rival VideoAmp as Ad Currency**](https://www.nexttv.com/news/hallmark-using-nielsen-rival-videoamp-as-ad-currency?ref=tvrev2beta2.ghost.io) **\- Jon Lafayette \[B&C\]**
- [**Behind the numbers: unmasking the complex reality of platform advertising**](https://digiday.com/marketing/behind-the-numbers-unmasking-the-complex-reality-of-platform-advertising/?ref=tvrev2beta2.ghost.io) **\- Seb Joseph \[Digiday\]**
- [**Attention Vendors Team Up To Crack The YouTube Measurement Code**](https://www.adexchanger.com/tv/attention-vendors-team-up-to-crack-the-youtube-measurement-code/?ref=tvrev2beta2.ghost.io) **\- Anthony Vargas \[AdExchanger\]**
- [**Data-Driven Marketing Is State Farm’s Best Policy**](https://www.adexchanger.com/adexchanger-talks/data-driven-marketing-is-state-farms-policy/?ref=tvrev2beta2.ghost.io) **\- Allison Schiff, AdExchanger**

**Landscape**

- [**TV Has a Long Way To Go Before Shopping Becomes Mainstream**](https://mikeshields.substack.com/p/tv-has-a-long-way-to-go-before-shopping?utm%5Fsource=post-email-title&publication%5Fid=232227&post%5Fid=138501292&utm%5Fcampaign=email-post-title&isFreemail=true&r=22esyy&utm%5Fmedium=email) **\- Mike Shields \[Next In Media\]**
- [**Disney to Buy Full Control of Hulu in Deal With Comcast**](https://www.hollywoodreporter.com/business/business-news/hulu-disney-comcast-deal-full-control-1235579832/?ref=tvrev2beta2.ghost.io) **\- Georg Szalai, Alex Weprin \[THR\]**
- [**Fox Corp. Sees Q1 Profit Dip as Advertising Declines**](https://variety.com/2023/tv/news/fox-corporation-earnings-q1-2023-advertising-1235777260/?ref=tvrev2beta2.ghost.io) **\- Brian Steinberg \[Variety\]**
- [**Casey Bloys Talks Strike Impact on Slate and Budgets, Licensing HBO Shows and Tentpole Fatigue**](https://www.hollywoodreporter.com/business/business-news/casey-bloys-strike-impact-hbo-max-budget-release-dates-1235635383/?ref=tvrev2beta2.ghost.io) **\- Alex Weprin \[THR\]**
- [**Paramount Building “Mountain Of Entertainment” Promo For Super Bowl In Las Vegas**](https://deadline.com/2023/11/super-bowl-paramount-mountain-las-vegas-1235589889/?ref=tvrev2beta2.ghost.io) **\- Erik Pederson \[Deadline\]**
- [**X Says It Is Worth $19 Billion, Down From $44 Billion Last Year**](https://www.nytimes.com/2023/10/30/technology/x-twitter-19-billion-dollars.html?ref=tvrev2beta2.ghost.io) **\- Ryan Mac \[NYT\]**
- [**Inside NBCUniversal's Bigger, Brand-Filled BravoCon 2023 in Las Vegas**](https://www.adweek.com/convergent-tv/inside-nbcuniversal-bravocon-2023-in-las-vegas/?ref=tvrev2beta2.ghost.io) **\- Bill Bradley \[Adweek\]**
- [**Vizio Defeats TV Streaming Platform Suit Over Expired Patents**](https://news.bloomberglaw.com/tech-and-telecom-law/vizio-defeats-tv-streaming-platform-suit-over-expired-patents?ref=tvrev2beta2.ghost.io) **\- Lauren Castle \[Bloomberg Law\]**

**Sports**

- [**Tug-of-War Over N.B.A. Rights Provides Glimpse of Media’s Future**](https://www.nytimes.com/2023/10/29/business/nba-media-rights.html?ref=tvrev2beta2.ghost.io) **\- Kevin Draper, Benjamin Mullin \[NYT\]**
- [**A Two-Decade Endeavor Made the NFL a Year-Round Product**](https://frontofficesports.com/a-two-decade-endeavor-made-the-nfl-a-year-round-product/?ref=tvrev2beta2.ghost.io) **\- Michael McCarthy \[Front Office Sports\]**
- [**How the NBA In-Season Tournament went from the drawing board to the court for its debut next month**](https://www.sportsbusinessjournal.com/Articles/2023/10/30/nba.aspx?ref=tvrev2beta2.ghost.io) **\- Tom Friend \[SBJ\]**
- [**Scripps Touts 135% Reach Gain So Far For Vegas Golden Knights' Big Move From Cable to Broadcast TV**](https://www.nexttv.com/news/scripps-touts-135-reach-gain-so-far-for-vegas-golden-knights-big-move-from-cable-to-broadcast-tv?ref=tvrev2beta2.ghost.io) **\- Daniel Frankel \[NextTV\]**
- [**Sinclair Broadcasting wants to scoop up bankrupt RSN giant Diamond Sports: sources**](https://nypost.com/2023/11/02/business/sinclair-broadcasting-wants-to-scoop-up-diamond-sports-sources/?ref=tvrev2beta2.ghost.io) **\- Josh Kosman \[NY Post\]**
- [**A challenger fantasy-sports brand plans to take on the big dogs**](https://www.marketingbrew.com/stories/2023/11/01/a-challenger-fantasy-sports-brand-plans-to-take-on-the-big-dogs?ref=tvrev2beta2.ghost.io) **\- Alyssa Meyers \[Marketing Brew\]**
- [**Survey: TV sports rights too fragmented**](https://advanced-television.com/2023/10/31/survey-sports-tv-rights-too-fragmented/?ref=tvrev2beta2.ghost.io) **\- \[Advanced Television\]**
- [**How the 'MNF' move to ABC hurt NFL ad sales**](https://www.sportsbusinessjournal.com/Articles/2023/10/30/nfl-ad-sales.aspx?ref=tvrev2beta2.ghost.io) **\- John Ourand \[SBJ\]**