> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: Candid & Profound
- URL: https://tvrev2beta2.ghost.io/hot-list-20231202/
- Published: 2023-12-02T05:00:00.000Z
- Updated: 2023-12-02T05:00:00.000Z
- Author: TVREV
- Tags: Streaming Wars, Thought Leaders Circle, Hot List, Cyber Monday, Black Friday, Elon Musk, X, Disney, Innovid, Fox News, Inscape, Spectrum, #sqs, #Import 2026-09-03 20:57, Data

[Streamers go on sale this Cyber Monday](https://www.theverge.com/23965708/black-friday-2023-streaming-deals-max-paramount-plus-hulu-cyber-monday?ref=tvrev2beta2.ghost.io) with subscriptions at $1, which kind of tells you what you need to know about the state of media.

“F\*^% you” is another….. [by cursing at Disney](https://x.com/alexthomp/status/1729996181756129724?s=46&t=KUrXpF1%5FwMu3U8b-cfaMKQ&ref=tvrev2beta2.ghost.io)Elon Musk is selling trucks to middle America. Linda meanwhile is being treated to an [Unmerry X Mas](https://www.hollywoodreporter.com/business/business-news/linda-yaccarino-elon-musk-x-advertisers-1235683997/?ref=tvrev2beta2.ghost.io). 

Disney is also expecting half of its revenue to be automated, [according to Laura Martin’s notes from the Innovid investor day](https://needham.bluematrix.com/sellside/EmailDocViewer?encrypt=d0199082-0c5b-422a-b596-d630c80d5b7c&mime=html&co=needham&id=jason@fabricmedia.net&source=mail)… That is code for programmatic growth and even more layoffs. 

They also talked about AI and creative, which is a big topic from Alan Wolk [who looks at the long tail this week](https://www.nexttv.com/news/will-self-serve-get-small-advertisers-to-embrace-tv-wolk?ref=tvrev2beta2.ghost.io).

In the meantime, consequential Americans **Carter, O’Conner** and **Kissinger** depart the planet, [while FOX NEWS, Gavin and Ron team up to debate in a contest where each gets a prize](https://www.linkedin.com/posts/inscape-data-inc.%5Flast-night-the-debate-between-gavin-newsom-activity-7136425678257754112-qqWn?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop).

![    Speaking of Americans,     CONGRATS to Dan Callahan for the new big gig at Spectrum Reach    .  ](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/26ef5a93-8621-4512-9a3f-7e73910ffe64/1701456468877-format-original.jpg)

Speaking of Americans, CONGRATS to Dan Callahan for the new big gig at Spectrum Reach .

### **NEWS TO PERUSE**

**Advertising**

- [**Samsung Ads reports rise in app-based TV viewing across European markets**](https://www.digitaltveurope.com/2023/11/30/samsung-ads-reports-rise-in-app-based-tv-viewing-across-european-markets/?ref=tvrev2beta2.ghost.io#close-modal) **\- Melissa Kasule \[Digital TV Europe\]**
- [**Advertising Is Dead. Long Live Advertising.**](https://www.wsj.com/business/media/advertising-is-dead-long-live-advertising-b3bdbb3a?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) **\- Suzanne Vranica \[WSJ\]**
- [**Will Self-Serve Get Small Advertisers to Embrace TV?**](https://www.nexttv.com/news/will-self-serve-get-small-advertisers-to-embrace-tv-wolk?ref=tvrev2beta2.ghost.io) **\- Alan Wolk \[NextTV\]**
- [**U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat**](https://www.hollywoodreporter.com/business/business-news/us-advertising-forecast-2023-2024-tv-challenges-1235680745/?ref=tvrev2beta2.ghost.io#:~:text=U.S.%20advertising%20revenue%2C%20excluding%20political,2024%2C%20up%20from%204.3%20percent.) **\- Georg Szalai \[THR\]**
- [**Lilly’s Zepbound Is Set to Be Another Hit Amid Weight-Loss Frenzy**](https://www.bloomberg.com/news/articles/2023-11-27/how-much-eli-lilly-novo-nordisk-spend-on-advertising-mounjaro-ozempic-wegovy?srnd=prognosis&ref=tvrev2beta2.ghost.io) **\- Madison Muller & Diana Li \[Bloomberg\]**
- [**X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out**](https://www.nytimes.com/2023/11/24/business/x-elon-musk-advertisers.html?ref=tvrev2beta2.ghost.io) **\- Ryan Mac & Kate Conger \[NYT\]**
- [**Security News This Week: Google’s Ad Blocker Crackdown Is Growing**](https://www.wired.com/story/google-chrome-youtube-ad-blocker-crackdown/?ref=tvrev2beta2.ghost.io) **\- Matt Burgess \[Wired\]**
- [**23andMe Wants To Make CTV Part Of Its DNA**](https://www.adexchanger.com/tv/23andme-wants-to-make-ctv-part-of-its-dna/?ref=tvrev2beta2.ghost.io) **\- Anthony Vargas \[AdExchanger\]**
- [**Walmart to debut shoppable holiday series on Roku, TikTok and YouTube**](https://adage.com/article/marketing-news-strategy/walmart-debut-shoppable-holiday-series-roku-tiktok-and-youtube/2531361?ref=tvrev2beta2.ghost.io) **\- Jack Neff \[Ad Age\]**
- [**Programmatic CTV Is In Its Consolidation Phase**](https://www.adexchanger.com/tv/programmatic-ctv-is-in-its-consolidation-phase/?ref=tvrev2beta2.ghost.io) **\- Alyssa Boyle \[AdExchanger\]**
- [**2024 Political TV Advertising: We’re Ready To Project The Winners**](https://www.forbes.com/sites/howardhomonoff/2023/11/30/2024-political-tv-advertising-were-ready-to-project-the-winners/?sh=255846dbfa44&ref=tvrev2beta2.ghost.io) **\- Howard Homonoff \[Forbes\]**

**Streaming Wars**

- [**Call It a Comeback: Roku Reaches 19-Month High on Wall Street After Yet Another Upgrade**](https://www.nexttv.com/news/call-it-a-comeback-roku-reaches-19-month-high-on-wall-street-after-yet-another-upgrade?ref=tvrev2beta2.ghost.io) **\- Daniel Frankel \[NextTV\]**
- [**Dan Callahan Joins Charter’s Spectrum Reach as Group VP**](https://www.yahoo.com/entertainment/dan-callahan-joins-charter-spectrum-200001458.html?guccounter=1&guce%5Freferrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&guce%5Freferrer%5Fsig=AQAAALPJXurzV-zzxa1YT347SvXAzxUL8BIzVaAbzPGPn86kciw4fsA4blKBTX-4-iZbpX-tCKF6fANxEmDXgRzumdgV%5FiA8P7y1YVScUUupmeO30vXXA7f%5FQDPQlMpHBv2fdXv0bQliXdowGka%5FiIAE5pbn7ic%5Fv7UKLVamHJRJma6x&ref=tvrev2beta2.ghost.io) **\- Jon Lafayette \[NextTV\]**
- [**DirecTV's Rob Thun Tells Tegna to Get Direct With Either the Networks or Pay TV Customers as the Latest Retrans Dispute Devolves Into Yet Another Blackout**](https://www.nexttv.com/news/directvs-rob-thun-tells-tegna-to-get-direct-with-either-the-networks-or-pay-tv-customers-as-the-latest-retrans-dispute-devolves-into-blackout?utm%5Fterm=C0FF5140-B715-4EF7-B58D-3024BFD50BFF&utm%5Fmedium=email&utm%5Fcontent=BA77D0CA-3E12-4F17-946B-8FAA9C3BF948&utm%5Fsource=SmartBrief) **\- Daniel Frankel \[NextTV\]**
- [**Apple and Paramount Discuss Bundling Their Streaming Services**](https://www.wsj.com/business/media/apple-and-paramount-discuss-bundling-their-streaming-services-226972d1?st&ref=tvrev2beta2.ghost.io) **\- Jessica Toonkel \[WSJ\]**
- [**How programmatic became a bigger part of the TV and streaming ad business in 2023**](https://digiday.com/future-of-tv/future-of-tv-briefing-how-programmatic-became-a-bigger-part-of-the-tv-and-streaming-ad-business-in-2023/?ref=tvrev2beta2.ghost.io) **\- Tim Peterson \[Digiday\]**
- [**The Strange $55 Million Saga of a Netflix Series You’ll Never See**](https://www.nytimes.com/2023/11/22/business/carl-rinsch-netflix-conquest.html?ref=tvrev2beta2.ghost.io) **\- John Carreyrou \[NYT\]**
- [**EXCLUSIVE: WGA Threatens Amazon Studios With Lawsuit Over Post-Strike Shows on Ice**](https://theankler.com/p/exclusive-wga-threatens-amazon-studios-22c?ref=tvrev2beta2.ghost.io) **\- Elaine Low \[The Ankler\]**
- [**Taylor Swift’s ‘Eras Tour’ Movie Will Be Available for Streaming Next Month**](https://www.wsj.com/arts-culture/music/taylor-swift-eras-tour-concert-film-available-for-streaming-rental-december-13-069ea72a?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) **\- Joseph Pisani \[WSJ\]**
- [**FreeWheel Boosts Access to FAST Channels in OrkaTV Deal**](https://www.nexttv.com/news/freewheel-boosts-access-to-fast-channels-in-orka-tv-deal?ref=tvrev2beta2.ghost.io) **\- Jon Lafayette \[B&C\]**

**Data & Measurement**

- [**How to Measure CTV Advertising Success Without a Collective Currency**](https://www.streamingmedia.com/Articles/Editorial/Short-Cuts/How-to-Measure-CTV-Advertising-Success-Without-a-Collective-Currency-161650.aspx?ref=tvrev2beta2.ghost.io) **\- Tyler Nesler \[Streaming Media\]**
- [**Why advertisers are excited about attention metrics**](https://www.marketingbrew.com/stories/why-advertisers-are-excited-about-attention-metrics?ref=tvrev2beta2.ghost.io) **\- Ryan Barwick \[Marketing Brew\]**
- [**Hollywood Strikes Prompt 22% Decline in Combined Ad Spend for Films, TV Shows and Streaming Services**](https://www.thewrap.com/strikes-ad-spend-decline-films-tv-shows-streaming-data/?ref=tvrev2beta2.ghost.io) **\- Lucas Manfredi \[The Wrap\]**
- [**Innovid study examines impact of measurement and optimization gaps across CTV campaigns**](https://digiday.com/media-buying/innovid-study-examines-impact-of-measurement-and-optimization-gaps-across-ctv-campaigns/?ref=tvrev2beta2.ghost.io) **\- Antoinette Siu \[Digiday\]**
- [**For Streamers, Not All Churn Is Bad, New Research Finds**](https://www.nexttv.com/news/for-streamers-not-all-churn-is-bad-new-research-finds?ref=tvrev2beta2.ghost.io) **\- Jon Lafayette \[B&C\]**
- [**Hub: Smart TVs Gaining Ground as Viewership Starting Point - Media Play News**](https://www.mediaplaynews.com/hub-smart-tvs-gaining-ground-as-viewership-starting-point/?ref=tvrev2beta2.ghost.io) **\- Stephanie Prange \[Media Play News\]**
- [**ITV Launches New Outcome Measurement Tools to Prove TV's Value**](https://videoweek.com/2023/11/21/itv-launches-new-tools-for-outcome-measurement/?ref=tvrev2beta2.ghost.io) **\- Tim Cross \[VideoWeek\]**
- [**Hub Research: Netflix Top Retained Streaming Service on Televisions**](https://www.mediaplaynews.com/hub-research-netflix-top-retained-streaming-service-on-televisions/?ref=tvrev2beta2.ghost.io) **\- Erik Gruenwedel \[MediaPlayNews\]**

**Landscape**

- [**​​Linda Yaccarino’s Very Unmerry X Mess**](https://www.hollywoodreporter.com/business/business-news/linda-yaccarino-elon-musk-x-advertisers-1235683997/?ref=tvrev2beta2.ghost.io) **\- Kim Masters \[THR\]**
- [**Paramount Joins Go Addressable, Which Becomes a Trade Organization**](https://www.nexttv.com/news/paramount-joins-go-addressable-which-becomes-a-trade-organization?ref=tvrev2beta2.ghost.io) **\- Jon Lafayetter \[B&C\]**
- [**Meta Is Struggling to Boot Pedophiles Off Facebook and Instagram**](https://www.wsj.com/tech/meta-facebook-instagram-pedophiles-enforcement-struggles-dceb3548?ref=tvrev2beta2.ghost.io) **\- Jeff Horwitz & Katherine Blunt \[WSJ\]**
- [**Disney Linear TV Networks “Not For Sale,” CEO Bob Iger Says, Though “Unbelievably Rigorous” Internal Review Continues To Gauge Their Long-Term Strategic Value**](https://deadline.com/2023/11/disney-linear-tv-networks-not-for-sale-ceo-bob-iger-1235642826/?ref=tvrev2beta2.ghost.io) **\- Dade Hayes \[Deadline\]**
- [**Paramount Advertising Chief John Halley Says Current Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future”**](https://deadline.com/2023/11/paramount-advertising-john-halley-streaming-linear-tv-big-mess-1235641119/?ref=tvrev2beta2.ghost.io) **\- Dade Hayes \[Deadline\]**
- [**Gen Z-ers and Millennials React to ‘L.A. Law’**](https://www.nytimes.com/2023/11/23/style/la-law-hulu.html?ref=tvrev2beta2.ghost.io) **\- \[NYT\]**
- [**TikTok's TV 'Problem'**](https://mikeshields.substack.com/p/tiktoks-tv-problem) **\- Mike Shields \[Next In Media\]**

**Sports**

- [**Thanksgiving’s Football Streaming Mess**](https://www.theinformation.com/articles/thanksgivings-football-streaming-mess?ref=tvrev2beta2.ghost.io) **\- Martin Peers \[The Information\]**
- [**It Works! NBA In-Season Tournament Generates 20% November Ratings Spike for ESPN**](https://www.nexttv.com/news/it-works-nba-in-season-tournament-generates-20-november-ratings-spike-for-espn?ref=tvrev2beta2.ghost.io) **\- Daniel Frankel \[NextTV\]**
- [**NASCAR lands $7.7B in media rights deals**](https://www.sportsbusinessjournal.com/Articles/2023/11/29/nascar-media-rights-fox-sports-nbc-warner-bros-discovery-amazon.aspx?publicationSource=sbd&issue=1596448d5f294cba9f772bf57fb0294a&ref=tvrev2beta2.ghost.io) **\- Adam Stern & John Ourand \[SBJ\]**
- [**Disney sets India cricket viewership record for TV, streaming during world cup**](https://www.reuters.com/sports/cricket/disney-says-518-mln-indian-users-watched-cricket-world-cup-tv-2023-11-23/?ref=tvrev2beta2.ghost.io) **\- Munsif Vengattil & Aditya Kalra \[Reuters\]**
- [**Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead**](https://www.forbes.com/sites/dbloom/2023/11/22/intense-popularity-wont-spare-tv-sports-from-big-challenges-ahead/?sh=440216c44616&ref=tvrev2beta2.ghost.io) **\- David Bloom \[Forbes\]**
- [**Survey: Sports rights owners not meeting needs of media partners**](https://advanced-television.com/2023/11/28/survey-sports-rights-owners-not-meeting-needs-of-media-partners/?ref=tvrev2beta2.ghost.io) **\- \[Advanced Television\]**
- [**It’s not just Swifties: There are more sports fans, and brands see a way to score**](https://www.thecurrent.com/sports-brands-streaming-sponsorship-nfl-kelce-swift?ref=tvrev2beta2.ghost.io) **\- Travis Clark \[The Current\]**