> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: On Women, Outcomes And Spring In TV Land
- URL: https://tvrev2beta2.ghost.io/hot-list-20250331/
- Published: 2025-03-31T18:48:56.000Z
- Updated: 2025-03-31T18:48:56.000Z
- Author: Jason Damata
- Tags: Hot List, Apple TV+, iSpot, IAB, MENA, Truthset, MX8 Labs, Women's College Basketball, #sqs, #Import 2026-09-03 21:39, Data

*"Normal is not something to aspire to, it's something to get away from." - Jodie Foster*

As March comes to an end and Spring starts to answer the silent prayers of cold Americans; the TV industry is also finding ways to bloom once more.

To wit, **Alan Wolk’s** must read explores how [Apple sprinkling billion$ in promotional seeds](https://tvrev2beta2.ghost.io/wir20250328/) could expand its TV orchard.

**Jon Lafayette** drops three *TVREV News* originals: looking at how [iSpot’s ability to deliver outcome measurement at scale](https://tvrev2beta2.ghost.io/ispot-launches-outcomes-at-scale-enabling-publishers-to-measure-campaign-results-in-flight/) for networks could portend a future currency based on impact over impressions; covers analysts’ [expected growth of streaming ad dollars](https://tvrev2beta2.ghost.io/analyst-cuts-ad-spending-forecast-with-streaming-gaining-while-broadcast-and-cable-decline-in-2025/) (at the expense of cable) and provides context for [the latest IAB report on AI and advertising.](https://tvrev2beta2.ghost.io/coming-soon-the-advertising-industry-new-and-improved-with-artificial-intelligence/)

**Tim Hanlon’s Proximity** blows cold air on the hot prospects of[ broadcast de-regulation](https://tvrev2beta2.ghost.io/careful-what-you-wish-for-hidden-risks-broadcast-deregulation/). 

Meanwhile, the sun is rising on [streaming in MENA](https://tvrev2beta2.ghost.io/streaming-in-mena-is-heating-up/) (N. Africa and Middle East) says **Yann Colléter** in our latest issue of *Marconi.*

TVREV and The Measure finish up a special series for **Women’s History Month** with insights

- **Eleanor Semeraro** uses *Truthset* data to show[ how bad marketers are at finding mothers](https://www.themeasure.net/data-marketers-struggle-to-accurately-identify-moms/?ref=tvrev2beta2.ghost.io)
- **Casey Greene** looks at [how Women’s viewing habits factor into the streaming wars](https://www.themeasure.net/how-womens-viewing-habits-factor-into-streaming-wars-mx8-labs/?ref=tvrev2beta2.ghost.io) using exclusive data from MX8Labs
- **Alan Wolk** explore how [brands can keep up now that women’s sports is booming](https://tvrev2beta2.ghost.io/womens-sports-are-booming-heres-what-brands-need-to-know/)
- **John Cassillo** has proof that the [growth in Women’s College hoops viewing continues past](https://www.themeasure.net/womens-college-basketball-viewing-grows-even-without-caitlin-clark-ispot-tv/?ref=tvrev2beta2.ghost.io) Caitlin Clark and tells us what else NCAA viewers are watching.

*"Rarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top. 'Here, open it, it's perfect. You'll love it.' Opportunities -- the good ones -- are messy, confusing and hard to recognize. They're risky. They challenge you." \~ Susan Wojcicki*