> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Hot List: 14 articles, 2 Special Reports
- URL: https://tvrev2beta2.ghost.io/hot-list-20250616/
- Published: 2025-06-15T23:00:00.000Z
- Updated: 2026-09-03T22:44:57.000Z
- Author: Jason Damata
- Tags: Hot List, B2B, Cannes, Fabric Media, fabric studios, CTV measurement, Currency, #sqs, #Import 2026-09-03 21:39, Streaming Wars

*“The next message you need is always right where you are.” – Ram Das*

It would be strange to send an email inviting you to dive into the [14 original articles](https://tvrev.com/?ref=tvrev2beta2.ghost.io) we have this week and not at least first acknowledge the historic moments taking place that are sure to reshape history and our societal trajectory.

But also, we would be doing a great disservice if we didn’t first point you towards two special reports covering phenomenon sure to reshape our industry and trajectory.

#1 [Currency Reimagined:](https://tvrev2beta2.ghost.io/currency-reimagined-what-matters-most-in-the-age-of-streaming/) What Matters Most in the Age of Streaming

#2 [The CTV Playbook for B2B Marketers](https://tvrev2beta2.ghost.io/b2b-on-ctv/).

While none of this covers the domestic unrest and global wars, this entire article contains information you can use to win the war for your corner of the TV ecosystem.

**Ping us if you’re in Cannes**, and email us if you’re not and you’re sick of hearing about it. We’re happy to hear from you either way.

[RSVP ](https://news.marketecture.tv/cannes?ref=tvrev2beta2.ghost.io)for an event we’re doing this Tuesday with our friends at Marketecture Media

> *“Whatever creates or increases happiness or some part of happiness, we ought to do; whatever destroys or hampers happiness, or gives rise to its opposite, we ought not to do.”* 
> *— Aristotle*

# **TVREV ORIGINALS**

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/shortened/9f4f0c9db42e3f00f944cf9214302899.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1b3b9e2f-be2b-4c51-8331-afae8d42b792/64001874-3812-4f74-b43b-cce45ab41f24-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/5a3cd1e5-b7f2-41ef-87e5-dff69e53c823/unsplash-image-qjlg2ksl0fu-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1749707277425-2MR1RRJUUIEPPJOHF2BU/context-1-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/44b9491a-ab80-4cad-99b3-c8daa2a37bac/audience-parting-redniss-cicero-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/3291c93e-3720-4348-8a18-8ed038d9c7ae/cat-perez-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/1749491172744-18VQPF5AF0RWQ28QX0BO/hbo-logo-format-original.png)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/8e8c5750-d8e7-4044-bcfd-54ccba21a5b9/speedvision-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/e8e06c73-1abf-4d10-9be2-1d57daca198d/unsplash-image-f2xftov0p9y-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/d5c95756-42ae-44d6-a9df-83eb300a3146/gregg-galletta-truthset-measure-format-original.webp)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/b4b7a259-20b8-48a9-bbbd-9a8d023f2b22/photo-1607703703520-bb638e84caf2-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/01282705-0e85-48c5-883a-2efccd097297/chase-yi-ho8h5mij-yc-unsplash-format-original.jpg)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/15362273-2489-40b7-afcf-d6052b871882/photo-1581097543550-b3cbe2e6ea6e-format-original.webp)