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# TV Makers Are Winning Discovery Wars; More From TVREV This Week
- URL: https://tvrev2beta2.ghost.io/hot-list-vizio-tv-makers-streaming-wars/
- Published: 2024-09-03T22:42:20.000Z
- Updated: 2024-09-03T22:42:20.000Z
- Author: TVREV
- Tags: #sqs, #Import 2026-09-03 21:06

*“If you don’t like the road you’re walking, pave another one.” - Dolly Parton*

We’ve said it for a while now: Fragmentation isn’t just a cost on studios and TV networks, it has a tax on viewers at home. And those media companies that disregard that viewer pain in favor of near term profits are also signing up for a managed decline. 

We’ve also said for a while that the operating systems – those discovery engines in a TV box that make the TV experience better after you buy them – are in the best possible position to solve the viewership problem. 

Today, **John Cassillo** demonstrates how [VIZIO’s new Sports Zone hub](https://tvrev2beta2.ghost.io/fall-sports-highlight-bundling-needs-streaming-consumers-vizio-espn/) does what publishers can’t; bring all sports coverage into one place so you can follow what you want, and click, subscribe, set reminders. No publisher can do that alone. Though ESPN’s launch of *Where to Watch* tries, it can only go so far. Because only the platforms are set up and incentivized to manage discovery, aggregation, distribution – and ultimately are the ones responsible for viewership happiness.

Elsewhere on TVREV: **Mike Shields** approaches the bench in [the People vs. Google](https://tvrev2beta2.ghost.io/the-people-vs-google-and-the-shoppers-who-may-win/); **Tim Hanlon** assesses [Paramount’s potential station sale](https://tvrev2beta2.ghost.io/paramounts-potential-station-sale-puts-local-tv-in-the-crosshairs/); **Alan Wolk** gives us a [Fall preview for the industry](https://tvrev2beta2.ghost.io/wir20240830/) in the Week in Review; **Cassillo** also digs into [Netflix’s sports offering](https://tvrev2beta2.ghost.io/netflix-doesnt-need-all-in-on-live-sports-major-player-rights-streaming-nba/) and how [College Football TV is dominated by two conferences](https://tvrev2beta2.ghost.io/over-half-of-college-footballs-audience-controlled-b1g-sec-tv-ispot/); and **Eleanor Semeraro** looks at [streaming insights from MX8 Labs](https://tvrev2beta2.ghost.io/streaming-insights-viewer-experience-preferred-content-and-more/) and the latest [linear TV viewership numbers from Inscape](https://tvrev2beta2.ghost.io/dnc-nfl-lead-for-live-tv-viewership-last-weeknbsp/).

## **TVREV ORIGINALS**

[](https://tvrev2beta2.ghost.io/fall-sports-highlight-bundling-needs-streaming-consumers-vizio-espn/)[](https://tvrev2beta2.ghost.io/the-people-vs-google-and-the-shoppers-who-may-win/)[](https://tvrev2beta2.ghost.io/paramounts-potential-station-sale-puts-local-tv-in-the-crosshairs/)[](https://tvrev2beta2.ghost.io/wir20240830/)[](https://tvrev2beta2.ghost.io/netflix-doesnt-need-all-in-on-live-sports-major-player-rights-streaming-nba/)[](https://tvrev2beta2.ghost.io/streaming-insights-viewer-experience-preferred-content-and-more/)[](https://tvrev2beta2.ghost.io/over-half-of-college-footballs-audience-controlled-b1g-sec-tv-ispot/)[](https://tvrev2beta2.ghost.io/dnc-nfl-lead-for-live-tv-viewership-last-weeknbsp/)

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/e44dda1f-215f-4feb-ad8e-7927128c6f94/political-advertising-on-ctv-report_8-28-format-original.webp)

## **NEWS TO PERUSE**

**From The Measure:**

- [Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum](https://www.themeasure.net/haircare-case-study-big-social-splash-at-launch-doesnt-guarantee-momentum/?ref=tvrev2beta2.ghost.io) \- Eleanor Semeraro
- [Big News Month Fuels Double-Digit Audience Growth](https://www.themeasure.net/big-news-month-fuels-double-digit-audience-growth-tubular/?ref=tvrev2beta2.ghost.io) \- Martha Bennett
- [Data: Consumers’ Preferred Content Across Streaming Platforms](https://www.themeasure.net/data-consumers-preferred-content-across-streaming-platforms/?ref=tvrev2beta2.ghost.io) \- Eleanor Semeraro
- [Realignment Moves 6 of 15 Most-Watched Teams To New Conferences](https://www.themeasure.net/realignment-moves-6-of-15-most-watched-teams-to-new-conferences/?ref=tvrev2beta2.ghost.io) \- John Cassillo
- [NBC Continues Winning Streak for TV Network Watch-Time](https://www.themeasure.net/nbc-continues-winning-streak-for-tv-network-watch-time/?ref=tvrev2beta2.ghost.io) \- Eleanor Semeraro
- [Zendaya Lends Demand Lift To Movies, Shows](https://www.themeasure.net/zendaya-lends-demand-lift-movies-shows-spiderman-challengers/?ref=tvrev2beta2.ghost.io) \- Brandon Katz
- [Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience](https://www.themeasure.net/big-ten-sec-expansion-consolidates-over-half-college-football-audience-tv-realignment-expansion-ispot/?ref=tvrev2beta2.ghost.io) \- John Cassillo
- [SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases](https://www.themeasure.net/spongebobs-25th-birthday-bubbles-up-big-watch-time-increases/?ref=tvrev2beta2.ghost.io) \- Martha Bennett

**Hanlon’s Local Links:**

- [Diamond Sports Group Reaches Deals With NBA, NHL](https://www.sportico.com/business/media/2024/diamond-sports-group-reaches-deals-nba-nhl-1234794534/?ref=tvrev2beta2.ghost.io) \- Anthony Crupi & Michael McCann \[Sportico\]
- [Sources: Amazon pulls $115M offer to Diamond](https://www.sportsbusinessjournal.com/Articles/2024/08/26/amazon-diamond-sports-group?ref=tvrev2beta2.ghost.io) \- Tom Friend \[Sports Business Journal\]
- [Scripps Working On Over-The-Air/Over-The-Top TV Combo For Cable Ops](https://www.lightreading.com/video-broadcast/scripps-working-on-over-the-air-tv-streaming-combo-for-cable-ops?ref=tvrev2beta2.ghost.io) \- Jeff Baumgartner \[Light Reading\]
- [Another NHL Franchise Gets Broadcast TV Deal](https://rbr.com/another-nhl-franchise-gets-broadcast-tv-deal/?ref=tvrev2beta2.ghost.io) \- Adam Jacobson \[Radio+Television Business Report\]
- [Matrix Midwest Is St. Louis’ Only Free And Independent Sports & Entertainment Network](https://www.firstalert4.com/2024/08/22/matrix-midwest-is-st-louis-only-free-independent-sports-entertainment-network/?ref=tvrev2beta2.ghost.io) \- \[KMOV-TV/FirstAlert4.com\]
- [NextGen TV Advocates Express ‘Deep Concern’ Over Future of ATSC 3.0 Products](https://www.tvtechnology.com/news/nextgen-tv-advocates-express-deep-concern-over-future-of-atsc-3-0-products?ref=tvrev2beta2.ghost.io) \- Tom Butts \[TVTech\]

**Mike’s Media Picks:**

- [Why retail media networks are surviving despite Google not killing cookies](https://adage.com/article/digital-marketing-ad-tech-news/retail-media-networks-survive-after-google-cookie-reversal/2576336?ref=tvrev2beta2.ghost.io) \- Garett Sloane \[Ad Age\]
- [Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say](https://digiday.com/marketing/retailers-need-more-than-bells-and-whistles-to-scoop-up-media-dollars-buyers-say/?ref=tvrev2beta2.ghost.io) \- Kimeko Mccoy \[Digiday\]
- [What marketers must do to get retail media measurement right](https://www.marketingdive.com/news/how-retail-media-is-redefining-marketing-measurement/724224/?ref=tvrev2beta2.ghost.io) \- Paul Frampton \[Marketing Dive\]
- [Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding](https://www.adexchanger.com/platforms/thanks-to-the-doj-we-now-know-what-google-really-thought-about-header-bidding/?ref=tvrev2beta2.ghost.io) \- Allison Schiff \[AdExchanger\]
- [The war on header bidding](https://monopoly.marketecture.tv/p/the-war-on-header-bidding?%5Fbhlid=dbbb4a8aae8c1ba312f0c2c7260b6239f2271a87&utm%5Fcampaign=the-war-on-header-bidding&utm%5Fmedium=newsletter&utm%5Fsource=monopoly.marketecture.tv) \- Ari Paparo \[Marketecture\]

**Across the Industry:**

- [Communications Leaders Weigh In On Strategic Wins And Missed Opportunities With The Harris And Walz Interview](https://www.commpro.biz/news/communications-leaders-weigh-in-on-strategic-wins-and-missed-opportunities-with-the-harris-and-walz-interview?ref=tvrev2beta2.ghost.io) \- \[CommPRO\]
- [YouTube Stars Want Some Respect](https://www.wsj.com/business/media/youtube-creators-awards-deals-hot-ones-1740fc0d?mod=latest%5Fheadlines&mod=djemCMOToday&ref=tvrev2beta2.ghost.io) \- Isabella Simonetti & Sara Ashley O’Brien \[WSJ\]
- [Apple Rethinks Its Movie Strategy After a String of Misses](https://www.nytimes.com/2024/08/25/business/media/apple-movies-theaters-wolfs.html?mod=djemCMOToday&ref=tvrev2beta2.ghost.io) \- Nicole Sperling \[NYT\]
- [Move toward streaming sparks uncertainty in TV news business](https://thehill.com/future-america/techs-media-takeover/4842435-move-toward-streaming-sparks-uncertainty-in-tv-news-business/?ref=tvrev2beta2.ghost.io) \- Dominick Mastrangelo \[The Hill\]
- [Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review](https://variety.com/2024/tv/news/amazon-upfront-tv-sales-account-review-1236118939/?ref=tvrev2beta2.ghost.io) \- Brian Steinberg \[Variety\]
- [ESPN Launches ‘Where To Watch’ Digital Feature To Guide Viewers To Games Across The Dial](https://deadline.com/2024/08/espn-launches-what-to-watch-feature-digital-app-website-streaming-1236071676/?ref=tvrev2beta2.ghost.io) \- Dade Hayes \[Deadline\]

**From Our Thought Leaders Circle:**

- [The Top 20 Cross-Channel Advertising Software for Enterprise](https://www.g2.com/categories/cross-channel-advertising?tab=highest%5Frated&utf8=%E2%9C%93&segment=enterprise®ion=&ref=tvrev2beta2.ghost.io) \- \[G2\]
- [Streaming ads: The sleeping giant is stirring but are advertisers ready?](https://www.adnews.com.au/opinion/streaming-ads-the-sleeping-giant-is-stirring-but-are-advertisers-ready?ref=tvrev2beta2.ghost.io) \- Alex Spurzem, Samsung Ads \[AdNews\]
- [Amagi Drives Oceania Growth With New Sales Leadership](https://www.sportsvideo.org/2024/08/27/amagi-drives-oceania-growth-with-new-sales-leadership-2/?ref=tvrev2beta2.ghost.io) \- \[SVG\]
- [Caracol Television Taps Amagi for FAST Channel Launch](https://www.tvtechnology.com/news/caracol-television-taps-amagi-for-fast-channel-launch?ref=tvrev2beta2.ghost.io) \- George Winslow \[TV Tech\]
- [PilotDesk and LG Ad Solutions Ink New Long-Term Ad Tech Deal](https://finance.yahoo.com/news/pilotdesk-lg-ad-solutions-ink-174137756.html?ref=tvrev2beta2.ghost.io) \- George Winslow \[TV Tech\]
- [Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton](https://www.campaignasia.com/article/growing-acceptance-of-ads-on-streaming-platforms-is-win-win-for-all-magnites-ga/497973?ref=tvrev2beta2.ghost.io) \- Vinita Bhatia \[Campaign\]
- [IMAX's Vikram Arumilli and ESHAP's Evan Shapiro Talk Optimizing Streaming Content Delivery and User Experiences](https://www.streamingmedia.com/Articles/Editorial/Spotlights/IMAXs-Vikram-Arumilli-and-ESHAPs-Evan-Shapiro-Talk-Optimizing-Streaming-Content-Delivery-and-User-Experiences-165591.aspx?ref=tvrev2beta2.ghost.io) \- Steve Nathans-Kelly \[Streaming Media\]