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# How Ted Lasso Got Viewers Around The World To “Believe” In Apple TV+
- URL: https://tvrev2beta2.ghost.io/how-ted-lasso-got-viewers/
- Published: 2023-07-18T21:06:20.000Z
- Updated: 2023-07-18T21:06:20.000Z
- Author: Brandon Katz
- Tags: Streaming Wars, Thought Leaders Circle, Ted Lasso, Apple TV+, Brandon Katz, Parrot Analytics, #sqs, #Import 2026-09-03 20:57

If asked to describe the status of Apple TV+ at the moment, a proper answer would require us to quote Ted Lasso himself:“smells like potential.” Why? Because the beloved sitcom is one of the major catalysts behind the streaming service’s surging momentum at the moment. 

From January 1 to June 11, *Ted Lasso* accrued Outstanding audience demand — putting it among the top 2.6% of all TV titles — in 39 global markets and Exceptional demand — putting it among the top 0.2% of all titles — in the United States, according to Parrot Analytics. That’s a remarkably impressive level of worldwide resonance and it doesn’t end there. 

*Ted Lasso* was the number one streaming original worldwide in Q2 2023, which is the first time since Q1 2017 (*The Grand Tour* on Amazon Prime Video) that a streaming original from outside of Netflix or Disney+ has been number one with global audiences for a full quarter. Coupled with the breakout rookie season of *Silo,* Apple TV+ (7.4%) hit a record high in global demand share and US demand share for streaming originals (8.3%) in Q2 2023\. The streamer actually moved into third place in the latter category for the first time ever, ahead of Disney+ (7.3%) and within striking distance of overtaking Amazon (8.6%). 

But with *Ted Lasso* potentially ending for good, the question now becomes whether or not the well-resourced streamer can maintain this momentum? 

The inclusion of *Friday Night Baseball* and an exclusive distribution agreement with the MLS is an attempt by Apple TV+ to create more appointment viewing and convert linear sports fans to subscribers. 

Lionel Messi’s looming arrival is already having an impact as over the last 30 days (June 14-July 14), the MLS has moved up in the daily US demand rankings by a whopping 1,017 spots. Messi’s fandom is mostly comprised of Zennials while Apple TV+ is most popular with Gen X+. That means the star footballer could drive a wave of younger viewers to Apple. 

In the scripted realm, high profile films such as Ridley Scott’s *Napoleon* and Martin Scorsese’s *Killers of the Flower Moon* will arrive on the service later this year. Season 2 of the Emmy darling *Severance* is also expected in the future. 

The idea is that Apple’s continued delivery of star-studded premium content across sports and entertainment will help to keep growing its greater pop culture footprint. 

Despite the lack of a pre-existing library of content, Apple is rising quickly in the streaming ranks in 2023 and is well-poised to maintain its position in the years ahead.