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# Sponsored Holiday Shopping Posts Rise On Instagram
- URL: https://tvrev2beta2.ghost.io/influencing-your-holiday-shopping/
- Published: 2022-12-07T20:29:39.000Z
- Updated: 2022-12-07T20:29:39.000Z
- Author: Lorenzo Chiodo
- Tags: CreatorIQ, Creator Economy, Influencer Marketing, Black Friday, Cyber Monday, fashion, Beauty, #sqs, #Import 2026-09-03 20:44, Data

With the holiday shopping season in full swing, influencer marketing platform [CreatorIQ](https://creatoriq.com/?ref=tvrev2beta2.ghost.io) did an analysis of brand-sponsored creator posts on Instagram, to understand the role that content creators are playing in advertising. Notably, Black Friday and Cyber Monday brand-sponsored creator posts on Instagram were up 51.9% year-over-year. 

[](https://creatoriq.com/?ref=tvrev2beta2.ghost.io)

- In total, Black Friday and Cyber Monday saw **57K** sponsored posts on Instagram, from **30K** influencers.
- One of the top brands utilizing influencers was Amazon, which leveraged more than **460 creators** on Instagram including Awaz Darbar, Bretman Rock, Charlie D'Amelio, and Dixie D'Amelio.
- Categorically, fashion brands dominated the Black Friday and Cyber Monday social content with **2.3K influencers**, making up **44%** of total activations. Beauty brands had the 2nd most activations (18% of total), with brands like Charlotte Tilbury and Sephora leading the pack.
- In addition to the IG uptick, CreatorIQ also saw a **124.97% YoY increase** in brand-sponsored posts from creators on TikTok.