> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Madhive CMO Jeff Fagel On Local TV
- URL: https://tvrev2beta2.ghost.io/madhive-cmo-jeff-fagel-on-local-tv/
- Published: 2024-03-11T04:00:00.000Z
- Updated: 2024-03-11T04:00:00.000Z
- Author: Lorenzo Chiodo
- Tags: Thought Leaders Circle, CES 2024, video, Madhive, Local, local TV, Proximity, Jeff Fagel, #sqs, #Import 2026-09-03 21:06

*In this interview from CES 2024, *Madhive CMO Jeff Fagel* explains its point of view on Local TV, and that “there’s no such thing as national anymore.”*

**Jeff Fagel:** MadHive's point of view on local is that there's no such thing as national anymore; everything needs to be focused on local and a level of precision. I think for many yearswe've talked a lot about personalization. 

Ultimately, it's how you're reaching the right individuals and proving out then with your advertising that you can drive some type of outcome, whether that be a test drive, whether that be driving somebody to a website, or in the end, it's like proving out that your advertising actually drives sales.