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# Magnite Looks At All Sides Of CTV Today
- URL: https://tvrev2beta2.ghost.io/magnite-looks-at-all-sides-of-ctv-today/
- Published: 2026-08-31T17:06:39.000Z
- Updated: 2026-09-02T22:11:34.000Z
- Author: Alan Wolk
- Tags: Thought Leaders Circle

In our newest TVREV Thought Leaders Circle video series, “**Making Waves**” sponsored by Magnite, we look at three of the hottest topics in the world of CTV.

In this first video, **Magnite’s Kristen Williams** breaks down how all that data is being used and what separates a good data partner from a truly great one.

In the next video, **Samsung Ads’ Youssef Ben-Youssef** discusses the growing role of the TV operating system in everything from measurement to home screen ads.

In the final video, **Magnite’s Paige Bilins** takes us through why live sports is so hot right now and how programmatic buying is letting more advertisers get in on more action in a way that benefits everyone from leagues to fans.