> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Marketing Minute: Who's Scoring World Cup Attention?
- URL: https://tvrev2beta2.ghost.io/marketing-minute-brands-teams-grab-attention-world-cup-fifa-audience/
- Published: 2018-07-10T14:45:30.000Z
- Updated: 2018-07-10T14:45:30.000Z
- Author: John Cassillo
- Tags: Advertising, Sports, branded content, Canvs, emotional intelligence, World Cup, Analytics, iSpot, Fox Networks, Fox Sports, Tubular Labs, Inscape, video, #sqs, #Import 2026-09-03 19:02

As record audiences stream this year’s World Cup through Fox, we recently [looked into what drove attention](https://www.broadcastingcable.com/news/which-teams-brands-are-driving-world-cup-attention?ref=tvrev2beta2.ghost.io) during group play. Chief U.S. soccer rival Mexico led the way with Twitter Emotional Reactions (ERs) according to Canvs, while iSpot.tv found that advertisers like Verizon and IBM were finding the most success keeping audience attention. Tubular Labs discovered World Cup branded content from companies like Qatar Airways were finding traction on YouTube, and Inscape identified the most group play viewers came from the southwest United States.Watch the latest TV\[R\]EV Marketing Minute below to hear more about the brands and teams that drove audience attention during group play in this summer's World Cup.