> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT
- URL: https://tvrev2beta2.ghost.io/mid-year-viewership-report-espn-hgtv-usa-tbs-and-tnt/
- Published: 2019-07-15T17:03:09.000Z
- Updated: 2019-07-15T17:03:09.000Z
- Author: Eleanor Semeraro
- Tags: Data & Measurement, HGTV, TNT, TBS, USA Network, ESPN, #sqs, #Import 2026-09-03 19:30

With the first half of 2019 officially over, we partnered with [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io), the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to take examine topline trends for five of the biggest cable networks: ESPN, HGTV, USA Network, TBS and TNT. The data below covers Jan. 1 through June 30\. We were particularly interested in the overlap between the viewers of these nets, and where, regionally speaking, their core audiences live.  

**Key Insights**

- There were high rates of viewership crossover between TBS and TNT, which makes sense given that those were two of the biggest networks for the 2019 NCAA Basketball Tournament.
- With some exceptions, viewership hot spots trended towards the Southeast, East Coast and Midwest
- Despite airing much of the 2019 NCAA Basketball Tournament, syndicated shows were more popular with TBS-viewing households.

**Viewership Crossover\***

- At the high end of crossover rates: 72% of TBS viewers also tuned into TNT
- 71% of USA viewers tuned into TNT and 69% to TBS
- 71% of ESPN viewers tuned into TNT, but only 64% tuned into TBS
- At the low end: only 45% of both ESPN and TNT viewers had watched HGTV; only 47% of TBS fans watched HGTV

![](https://lh4.googleusercontent.com/CrKTtu2l0QPhzv7QL8Xl0rksxkvMsI1yXweXgYran47ROoEJsF4gBjaZ4L47mjC1kLId2qIqKYHykoG5rrlltXaPozIEs_k-w-QhJvbCFjk1pZMELUivvviRvGeiu_wwds85Gt2y)

Via Inscape

**Viewer Location**

- TBS viewership skews toward the eastern half of the country.
- The Northeast and Southeast United States tuned into USA Network more heavily than other locations.
- Georgia, Alabama and Mississippi tuned in heavily to ESPN.
- For HGTV, viewership DMA hotspots included Panama City, FL; Myrtle Beach-Florence, SC; Wilmington, NC; Presque Isle, ME; and Traverse City-Cadillac, MI.
- One of TNT’s key DMAs was Myrtle Beach-Florence, SC.

![](https://lh6.googleusercontent.com/CAUyW48F0VMfocJcFjTe63dG0OS2oqKFWjhK07Czz-ho9LblzIGG042paQ_IhY171be4c4wVrxH_2eWBbM6uyNGAST_M58YDJUBRo9W0ErU99Z2ycREA6CI6MkfAgxQuQg3ka94p)

Via Inscape

**What These Viewers Were Watching the Most**

- ESPN: *SportsCenter*, College Basketball, NBA Basketball, *Pardon the Interruption* and *First Take*
- HGTV: *House Hunters*, *Fixer Upper*, *Love It or List It*, *My Lottery Dream Home* and *Property Brothers*
- USA Network: *Law & Order: Special Victims Unit*, *Modern Family*, *NCIS* and *Chicago P.D.* (all in syndication)
- TBS: *Friends*, *The Big Bang Theory*, *Family Guy*, *The King of Queens* and *American Dad* (all in syndication)
- TNT: NBA Basketball, *Supernatural*, *Charmed*, *NCIS: New Orleans* and *Bones*

*\*A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. For the data above, the minimum viewing threshold is 10 minutes.* 

*Correction: A previous version of this article incorrectly stated that House is one of the most-watched shows for USA Network. It has been removed from the list.*

*Photo by* [*JESHOOTS.COM*](https://unsplash.com/@jeshoots?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText) *on* [*Unsplash*](https://unsplash.com/search/photos/tv-remote?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText)