> ## Content Index
> Fetch the complete content index at: https://tvrev2beta2.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# MOAT-ing the TV
- URL: https://tvrev2beta2.ghost.io/moat-ing-tv/
- Published: 2017-09-11T14:05:29.000Z
- Updated: 2026-09-04T01:37:59.000Z
- Author: Jason Damata
- Tags: #sqs, #Import 2026-09-03 18:51, Ad Tech, #inferred-channel

While there is new data showing [time-shifting is strong among Millennials](https://www.recode.net/2017/9/9/16266854/millennials-watch-tv-live-video-on-demand?ref=tvrev2beta2.ghost.io) and everyone seems to finally admit the TV empire is in a severe re-alignment, there is some good news for TV. Nielsen says there are [more TV houses than ever](http://www.adweek.com/tv-video/nielsen-estimates-more-homes-than-ever-will-have-tvs-for-the-upcoming-season/?ref=tvrev2beta2.ghost.io) . And more good news per this Australian study [**TV ads drive more attention, short-term sales than Facebook and YouTube**](http://www.adnews.com.au/news/tv-ads-drive-more-attention-short-term-sales-than-facebook-and-youtube-study-finds?ref=tvrev2beta2.ghost.io#7ywi9VuhOv7jB8fb.99). This lines up with what iSpot.tv is doing for brands-- once you have the IP of the TV and the pixel on the website, you now have a way to match exposures to sales activities. That kind of advancement is needed in a world where [Amazon is Promising NFL Advertisers it Will Track Whether Their Ads Get People to Buy Things on Amazon](http://www.businessinsider.com/amazon-promising-nfl-advertisers-it-will-track-whether-their-ads-work-2017-9?ref=tvrev2beta2.ghost.io) .Speaking of advancement- when you measure TV activity from the glass you can also measure attention and interruptions at scale. Things like [How Spots Wear Out In Ad Campaigns](http://www.broadcastingcable.com/ispottv-measures-how-spots-wear-out-ad-campaigns/168400?ref=tvrev2beta2.ghost.io) are just the start of re-defining attention on TV. ICYMI: [Joe Marchese imagined the whole attention economy as a crypocurrency. ](https://www.mediapost.com/publications/article/306933/the-ultimate-cryptocurrency.html?ref=tvrev2beta2.ghost.io)Considering Joe is a force driving major changes in ad formats, measurement and philosophy, it may be closer than we think.