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# NBC’s Sunday Night Football Enjoys a ‘Swift Lift’
- URL: https://tvrev2beta2.ghost.io/nbcs-sunday-night-football-enjoys-a-swift-lift/
- Published: 2023-10-04T12:25:53.000Z
- Updated: 2023-10-04T12:25:53.000Z
- Author: Eleanor Semeraro
- Tags: Inscape, NFL, NBC, Taylor Swift, Travis Kelce, CreatorIQ, #sqs, #Import 2026-09-03 20:57, Data

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. 

One entity that’s already reaping benefits is NBC: Swift’s attendance at the Oct. 1 game that saw her supposed beau and his fellow Chiefs face off against the Jets helped drive Sunday Night Football’s viewership share up from 9.84% to 11.46% (of all Sunday TV watch-time) week-over-week, according to data from [Inscape](http://inscape.tv/?ref=tvrev2beta2.ghost.io). And with the previous few SNF games all having big fan bases as well, it’s safe to say that the Taylor effect is real.

![](https://storage.ghost.io/c/18/4b/184bce7f-90ef-4333-95df-ad6ebcbdad98/content/images/images-squarespace-cdn-com/content/v1/60df3ea739725c04ca27d651/becaa47b-047c-45a8-9140-044a0214ae17/copy-inscape-swift-logo-less-format-original.jpg)

The network seemed pleased to milk the situation, [frequently training cameras toward Swift, who was in a VIP suite with other celebrities](https://www.hollywoodreporter.com/news/music-news/taylor-swift-chiefs-game-jets-nfl-nbc-1235605824/?ref=tvrev2beta2.ghost.io). She was also present on the advertising side of things, appearing in a [commercial for Capital One Venture X Card](https://www.ispot.tv/ad/2S2s/capital-one-venture-x-card-multiple-taylors-featuring-taylor-swift-spanish?ref=tvrev2beta2.ghost.io) that aired during the game and received 16.9 million TV ad impressions, per [iSpot](http://ispot.tv/?ref=tvrev2beta2.ghost.io). The movie trailer for “Taylor Swift: The Eras Tour” also ran during gametime, racking up 17.9 million impressions. 

Travis Kelce has been getting in on the advertising action as well. Sportico, citing iSpot data, [explains that he’s currently featured in TV ads for Lowe’s, State Farm, DirecTV, Pfizer and Campbell’s Soup](https://www.sportico.com/business/media/2023/travis-kelce-nfl-commercials-patrick-mahomes-taylor-swift-pr-stunt-1234739702/?ref=tvrev2beta2.ghost.io), notching 1.42 billion TV ad impressions since the start of the NFL season. One of [his spots for State Farm](https://www.ispot.tv/ad/5OGA/state-farm-maauto-featuring-patrick-mahomes-travis-kelce?ref=tvrev2beta2.ghost.io) also aired during the Sunday night game, receiving 18.1 million TV ad impressions. 

Kelce is also featured in social media activations with brands including [Experian](https://www.instagram.com/reel/Cx5wVF-rbZ5/?ref=tvrev2beta2.ghost.io), [Drink Accelerator](https://www.instagram.com/p/Cx0-BXEReA4/?ref=tvrev2beta2.ghost.io), [Pfizer](https://www.instagram.com/reel/CxgXyUHxv4H/?ref=tvrev2beta2.ghost.io), [State Farm](https://www.instagram.com/reel/CxYa5KKxHEU/?ref=tvrev2beta2.ghost.io) and [Lowe’s](https://www.tiktok.com/@traviskelce/video/7284289262940425514?ref=tvrev2beta2.ghost.io). According to data from creator marketing platform [CreatorIQ](http://creatoriq.com/?ref=tvrev2beta2.ghost.io), he’s seen notable growth in his own social media audiences lately: His Instagram followers have grown by nearly 39% since August, and his current engagement rate on the platform is 9.43%, which CreatorIQ considers “excellent.” On TikTok, Kelce’s audience has skyrocketed 149% since August, with a “good” engagement rate of 6.59%.