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# Netflix Pins Down YouTube’s No. 1 Sports Franchise, the WWE
- URL: https://tvrev2beta2.ghost.io/netflix-pins-down-wwe-youtube-sports-rights-views/
- Published: 2024-01-23T19:37:55.000Z
- Updated: 2024-01-23T19:37:55.000Z
- Author: John Cassillo
- Tags: Streaming Wars, Sports, Netflix, WWE, YouTube, Tubular Labs, Live Sports, Wrestling, #sqs, #Import 2026-09-03 21:06, Data

Tuesday's news that [Netflix would be the home](https://variety.com/2024/tv/news/netflix-wwe-monday-night-raw-deal-january-2025-1235882820/?ref=themeasure.net) of WWE's *Monday Night Raw* starting in 2025 made waves as the service’s first major foray into ongoing live sports content. And it is a huge step for Netflix. But the bigger long-term impact may come from the potential audience Netflix is acquiring by going outside of its typical viewers to acquire WWE rights.

- Data from [Tubular Labs](http://tubularlabs.com/?ref=themeasure.net) shows the WWE was the No. 2 U.S. sports media & entertainment creator in Dec. 2023, with over 117 million unique viewers across YouTube and Facebook.
- But from a watch-time perspective, the WWE was No. 1 by far, with 2 billion minutes watched across YouTube and Facebook (nearly double the NFL at 1.1 billion).
- The biggest deal here, though, could be how unique this audience is relative to Netflix's – Tubular data shows the YouTube overlap between Netflix and the WWE was under 3% last year, which could equate to a **big subscriber boost for the streaming service, and expanded messaging reach for advertisers**.

[](http://tubularlabs.com/?ref=tvrev2beta2.ghost.io)

As [Anthony Crupi dives into at Sportico](https://www.sportico.com/business/media/2024/netflix-wwe-5-billion-deal-cools-rights-bubble-fears-1234763820/?ref=tvrev2beta2.ghost.io), Netflix paying $500 million per year for 10 years does cool off the fears about the sports rights bubble popping. There’s also the possibility that wrestling is a unique case. But that’s still a lot of money to shell out for live events, and shows that Netflix can now be seen as a more significant player in rights negotiations coming up (so, specifically looking at the NBA… but also MLB and PGA negotiations a little further down the road).

If acquiring *Monday Night Raw* rights works out for Netflix — and there’s a fair bet it will, even if streaming/TV audience overlap is significantly larger than what the YouTube data above indicates — then the service’s trajectory looks ready to skyrocket. That could give it the freedom to grab more live sports rights in the future. But also doesn’t *have to*, necessarily. For Netflix, that’s a pretty advantageous place to be.